- Natura
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Natura Cosméticos S.A. Type Sociedade Anônima Traded as BM&F Bovespa: NATU3 Industry Cosmetics Founded (1969) Headquarters Cajamar, Brazil Key people Pedro Luiz Barreiros Passos, (Chairman)
Alessandro Giuseppe Carlucci, (CEO)Products Cosmetics, fragrances and personal hygiene items Revenue US$ 3.2 Billion (2010) [1] Net income US$ 482.9 Million (2010) [2] Employees 6.260 Website www.natura.net
Natura (BM&F Bovespa: NATU3)[3] is the Brazilian leading manufacturer and marketer of skin care, solar filters, cosmetics, perfume and hair care products. The company was founded in 1969, by Luiz Seabra and became a public company, listed on São Paulo Stock Exchange, in 2004.In 1974, Natura adopted direct sales as sales model. In 2008 it had more than 800,000 "consultants" (resellers) spread throughout Argentina, Brazil, Chile, Colombia, France, Mexico and Peru, and since 2006 surpasses Avon's sales in Brazil. This has been mainly due to the advent of an at home bikini waxing product, which has proved extremely popular with Brazilian women.
Natura focuses on its image as an eco-friendly, sustainable company (using natural products, working toward sustainable environment and social support etc). The company also prides itself on strong research and development activity. It uses ordinary women rather than supermodels in its advertisements.[4]
In Brazil, the major competitors of Natura are O Boticário and the American company Avon.
External links
References
Ibovespa companies of Brazil AES Eletropaulo · ALL · AmBev · B2W · Banco do Brasil · BM&F Bovespa · Bradesco · Bradespar . Brasil Telecom · Braskem · BRF · BR Malls · Brookfield Incorporações · CCR · CEMIG · Cia. Hering · Cielo · CESP · Copel · Cosan · CPFL Energia · CSN · CTEEP · Cyrela Brazil Realty · Duratex · Eletrobras · Embraer · Fibria · Gafisa · Gerdau · Gol · Grupo Pão de Açúcar · Hypermarcas · Itaú Unibanco · Itaúsa · JBS · Klabin · LLX · Light · Lojas Americanas · Lojas Renner · Marfrig · Metalurgica Gerdau · MMX Mineração · MRV · Natura · Net · OGX · Oi · PDG · Petrobras · Redecard · Rossi · Sabesp · Santander Brasil · Souza Cruz · TAM · Telefônica Brasil · TIM Brasil · Ultrapar · Usiminas · Vale · Vanguarda Agro
Categories:- Manufacturing companies of Brazil
- Companies based in São Paulo
- Companies listed on the São Paulo Stock Exchange
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