Natura

Natura
Natura Cosméticos S.A.
Type Sociedade Anônima
Traded as BM&F Bovespa: NATU3
Industry Cosmetics
Founded (1969)
Headquarters Cajamar, Brazil
Key people Pedro Luiz Barreiros Passos, (Chairman)
Alessandro Giuseppe Carlucci, (CEO)
Products Cosmetics, fragrances and personal hygiene items
Revenue increase US$ 3.2 Billion (2010) [1]
Net income increase US$ 482.9 Million (2010) [2]
Employees 6.260
Website www.natura.net


Natura (BM&F Bovespa: NATU3)[3] is the Brazilian leading manufacturer and marketer of skin care, solar filters, cosmetics, perfume and hair care products. The company was founded in 1969, by Luiz Seabra and became a public company, listed on São Paulo Stock Exchange, in 2004.

In 1974, Natura adopted direct sales as sales model. In 2008 it had more than 800,000 "consultants" (resellers) spread throughout Argentina, Brazil, Chile, Colombia, France, Mexico and Peru, and since 2006 surpasses Avon's sales in Brazil. This has been mainly due to the advent of an at home bikini waxing product, which has proved extremely popular with Brazilian women.

Natura focuses on its image as an eco-friendly, sustainable company (using natural products, working toward sustainable environment and social support etc). The company also prides itself on strong research and development activity. It uses ordinary women rather than supermodels in its advertisements.[4]

In Brazil, the major competitors of Natura are O Boticário and the American company Avon.

External links

References

  1. ^ investing.businessweek.com
  2. ^ investing.businessweek.com
  3. ^ bmfbovespa.com.br
  4. ^ economist.com
v · d · eBrazil Ibovespa companies of Brazil

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  • natură — NATÚRĂ, naturi, s.f. 1. Lumea materială; univers, fire; totalitatea fiinţelor şi a lucrurilor din Univers; p. restr. lumea fizică înconjurătoare, cuprinzând vegetaţia, formele de relief, clima. ♢ Ştiinţele naturii = ştiinţe care au ca obiect… …   Dicționar Român

  • Natura — puede referirse a: La palabra latina para naturaleza La zona genital, especialmente el ano En música, escala natural del modo mayor Instituciones Red Natura 2000, Unión Europea Fundación Natura, Ecuador Art Natura, Málaga Terra Natura Murcia,… …   Wikipedia Español

  • natura — I {{/stl 13}}{{stl 8}}rz. ż Ia, CMc. naturaurze, blm {{/stl 8}}{{stl 20}} {{/stl 20}}{{stl 12}}1. {{/stl 12}}{{stl 7}} otaczający nas świat roślinny i zwierzęcy wraz z terenem, na którym istnieje i ze zjawiskami, które w nim zachodzą, bez tego,… …   Langenscheidt Polski wyjaśnień

  • NATURA — Poetis modo Iovis mater, modo subiecta, modo consors, modo nescio quidaliud. Sidonius. Cum Iuvenem super astra Iovem Natura Locaret, Susciperetque novus regna vetusta Deus. Priscianus Periegesi, Naturae gentior, quae mundum continet omnem.… …   Hofmann J. Lexicon universale

  • natura — natúra ž DEFINICIJA 1. rij. osobine ličnosti, temperament i karakter, ćud, narav, priroda osobe u širokom smislu [osjetljiva natura; uporna natura] 2. priroda SINTAGMA natura naturans (izg. natur natúrans) stvaralačka priroda, stvaralački princip …   Hrvatski jezični portal

  • natura — (Del lat. natūra). 1. f. naturaleza. 2. Mús. Escala natural del modo mayor. 3. p. us. Partes genitales. 4. ant. Conjunto de cosas semejantes por tener uno o varios caracteres comunes. a natura. loc. adv. p. us. naturalmente. contra …   Diccionario de la lengua española

  • natura — s.f. [lat. natūra, der. di natus, part. pass. di nasci nascere ]. 1. a. [sistema globale degli esseri viventi e delle cose inanimate che presentano un ordine, realizzano dei tipi e si formano secondo leggi] ▶◀ creato, mondo. ‖ cosmo, universo. b …   Enciclopedia Italiana

  • natura — sustantivo femenino 1. Uso/registro: literario. Naturaleza: La natura dotó a todas las personas de inteligencia. Frases y locuciones 1. contra natura 1.1. Contra toda norma moral …   Diccionario Salamanca de la Lengua Española

  • Natura — Cosmeticos SA Création 1969 Action BM F Bovespa: NATU3 Siège social …   Wikipédia en Français

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