The Sinceros

The Sinceros
The Sinceros
Origin London, England
Genres New Wave, Power pop
Years active 1978–1981
Labels Epic Records
Columbia Records
Mark Kjeldsen
Ron François
Don Snow
Bobby Irwin

The Sinceros were a new wave, power pop band from London, England, who recorded two albums for Epic Records, The Sound of Sunbathing (1979) and Pet Rock (1981). Both albums were released worldwide and achieved moderate commercial success[citation needed]. Their first album has been made available on CD via Cherry Red Records with three bonus tracks, The Sound Of Sunbathing, which was released on May 18, 2009 with the catalogue number CDM RED 396. One track from this album had previously been available on CD, "Take Me to Your Leader", which was included on the compilation albums; New Wave Hits of the 70's & 80's, Big Hits, Skinny Ties: New Wave in the UK and Readers Digest Sounds of the Seventies 1979 Box Set. The three bonus tracks included of this CD are (11) 'Are You Ready?', (12) 'Up There' and (13) 'Walls, Floors And Ceilings' (Live). More recently, their follow up album 'Pet Rock' has also been made available on CD with many more bonus tracks. 'Pet Rock' was released during 2010 on Wounded Bird / Sony with the catalogue number WOU 7349. Apart from the original 11 tracks featured on the vinyl version, tracks 12-21 make up what was to have been the subsequently shelved follow up to 'Sunbathing' titled '2nd Debut', but this was never commercially available. This 'unreleased' album does however include duplicated songs as featured in the original 'Pet Rock' album, but they are either alternate takes or alternate versions of the songs. Finally, four additional songs appear as bonus tracks, (22) 'Torture Myself', (23) 'Beady Eyes', (24) 'Television Vision' and (25) an extended version of 'Take Me To Your Leader', (the shorter version already being available on the 'Sunbathing' album).



Mark Kjeldsen, Bobby Irwin and Ron François first played together in a London R&B band called The Strutters. The Sinceros were primarily a vehicle for Kjeldsen's composing talents. He sang lead vocals on most of the band's material although François contributed more songs on their later albums. Prior to signing their Epic Records recording contract, the rhythm section, Irwin and François, participated in the recording of Stiff Records' recording artist Lene Lovich's Stateless album. Don Snow joined them in support of the record on the 1978 "Be Stiff" Tour.

Their first album, The Sound of Sunbathing, was produced by Joe Wissert and recorded at Wessex Studios in London. The band achieved considerable radio play with its first single, "Take Me to Your Leader". They toured extensively after the release of the album, riding on the heels of the then thriving new wave music scene, though not as extensively as was originally planned due to band management and record company squabbles over financing. Undeterred, the band continued to accept studio session work with other artists, with Irwin and Snow particularly in demand.

An attempt at a follow-up album entitled, '2nd Debut', produced by Paul Riley was shelved by Epic Records and was essentially reworked into Pet Rock, under the guidance of producer Gus Dudgeon.

Several FM radio recordings of the band circulate, notably one from 13 December 1979 at The Palladium in New York, that was broadcast by WNEW-FM. Dubbed the "$5 Rock and Roll Show", the bill also featured Bruce Woolley, Paul Collins' Beat and 20/20 and was attended by Mick Jagger. The band also made appearances at Hurrah in New York. Kjeldsen wears a T-shirt featuring this club's logo on the Pet Rock album cover.

The Sinceros disbanded in 1981. After their demise, Kjeldsen performed with the Danny Adler Band (ex-Roogalator). A live album featuring Kjeldsen on rhythm guitar was recorded at the Winterthur, Switzerland, on 10 August 1982 and released in 1983. In the 1990s, Kjeldsen became a social worker in London. He died of AIDS in 1992.

Snow joined Squeeze as a replacement for Paul Carrack. François joined The Teardrop Explodes and stayed with Epic Records releasing a solo single, "If You Love Me", in 1982 before departing to live in Australia where he has worked with local artists such as James Reyne, Wendy Matthews and The Eurogliders. Irwin resumed working with Nick Lowe before departing in 1985 to live and work in San Antonio, Texas. Since his return to the UK in 1992, he has worked with Nick Lowe and Van Morrison amongst others.




  • 1979 - "Take Me to Your Leader"
  • 1979 - "Worlds Apart"
  • 1980 - "Are You Ready"
  • 1980 - "Disappearing"
  • 1981 - "Memory Lane"
  • 1981 - "Socially"


Concerts: 1978




  • 01 - The Roundhouse, Chalk Farm, London (Anti-Nazi Rally)


  • 23 - Hope & Anchor, Islington, London
  • 30 - Hope & Anchor, Islington, London


  • 01 - Dingwalls, Camden Lock, London
  • 07 - Hope & Anchor, Islington, London
  • 13 - Chelsea Art College, London

Concerts: 1979


  • 02 - The Nashville Rooms, West Kensington, London
  • 22 - Hope & Anchor, Islington, London
  • 26 - Dingwalls, Camden Lock, London


  • 21 - Nelson's, Wimbledon F.C., London
  • 28 - Dingwalls, Camden Lock, London


  • 10 - Hope & Anchor, Islington, London


  • 01 - The Venue, Victoria, London (supporting Johnny Winter)
  • 02 - Nelson's, Wimbledon F.C., London
  • 03 - West Surrey College of Art
  • 04 - The Venue, Victoria, London (supporting Johnny Winter)
  • 05 - Portsmouth Polytechnic
  • 06 - The Venue, Victoria, London (supporting Johnny Winter)
  • 11 - Brunel University, Uxbridge (supporting Rachel Sweet)
  • 12 - Essex University, Colchester (supporting Rachel Sweet)
  • 14 - The Marquee, Soho, London
  • 17 - Dingwalls, Camden Lock, London
  • 21 - The Nashville Rooms, West Kensington, London



  • 02 - The Marquee, Soho, London
  • 07 - Jacksdale Grey Topper, Nottingham
  • 12 - The Fan Club, Leeds
  • 13 - The Limit Club, Sheffield
  • 14 - The Norbreck Hotel, Blackpool
  • 15 - The Stagecoach, Dumfries
  • 16 - Tiffany's, Edinburgh
  • 19 - The Nashville Rooms, West Kensington, London
  • 20 - The Sand Piper, Nottingham
  • 21 - The Boogie House, Norwich
  • 26 - The Nashville Rooms, West Kensington, London
  • 27 - AJ's, Lincoln
  • 28 - The Venue, Victoria, London


  • 03 - JB's Dudley
  • 04 - Hope & Anchor, Islington, London
  • 05 - Hope & Anchor, Islington, London
  • 25 - The Music Machine, London


  • 01 - Lees Cliff Hall, Folkestone
  • 27 - Liverpool Polytechnic
  • 28 - Southbank Polytechnic, London




Concerts: 1980


  • 18 - Goldsmith College, London
  • 19 - The Midem Festival, Cannes (with The Inmates and Marquis de Sade)


  • 16 - Pavillon Baltard, Nogent-sur-Marne, France (with Squeeze and Valerie Lagrange)


  • 22 - The Venue, Victoria, London (supported by Jules and the Polar Bears)



  • 26 - The Bridge House, Canning Town, London
  • 27 - The Half Moon, Herne Hill, London
  • 28 - The Marquee, Soho, London
  • 29 - The Greyhound, London
  • 30 - Middlesex & Herts Country Club, Harrow, London


Concerts: 1980 - The Sinceros (Hall & Oates Tour)


Radio Shows: 1979


  • 01 - BBC Radio One session, BBC Maida Vale Studios, London
  • 20 - Radio One In Concert - Paris Theatre Studios, London

Radio Shows: 1981


  • 15 - Radio One In Concert, London


  • Colin Larkin, The Guinness Encyclopedia of Popular Music - Page 3578, Guinness, 1995, ISBN 1561591769


External links

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