Ciel (beverage)

Ciel is a brand of bottled water owned by The Coca-Cola Company which is bottled and sold in Mexico, Angola, and Morocco. Coca-Cola Mexico introduced Ciel in 1996 in the states of Aguascalientes, Jalisco, Zacatecas, Durango, San Luis Potosi and Coahuila.

In 1997 Ciel is released in Mexico City, and in 2001 is released in the states of Nuevo Leon and part of Tamaulipas, in that same year, The Coca-Cola Company releases a club soda version called Ciel Mineralizada in several markets.

In 2002, along with the acquisition of Panamerican Beverages (Panamco) made by Coca-Cola FEMSA, The Coca-Cola Company acquires Panamco's bottled water brand Risco, and converts it into Ciel, so the brand starts being available in the states of Guanajuato, Puebla, Veracruz and Michoacan.

In 2005 is released a calorie-free flavored water version of Ciel called Ciel Aquarius (renamed Ciel+ in 2008). In that same year, Ciel Dasani is released, a functional water with skin nutrients and fiber available in four flavors: lemon-cucumber, papaya-carrot, grapefruit and mandarin-green tea; a year later, this product is discontinued.

In 2006 The Coca-Cola Company releases Ciel Naturae, a line of sparkling flavored water available in three flavors: Jamaica, Peach and Lemon. In 2007 the product is renamed as Ciel Finamente Gasificada and later in 2008 is replaced by a new sparkling water line called Aquarius.

In 2007 Ciel starts being available in the cities of Saltillo and Monclova in Coahuila and Matehuala in San Luis Potosí. In that same year, Grupo Tampico bottlers in Tampico, Ciudad Valles, Poza Rica, Ciudad Mante and Ciudad Victoria replace the purified water and club soda versions of its brand Peña Pura and turns them into Ciel; plus, CIMSA, the Coca-Cola bottling company in Toluca merges its bottled water brand De los Angeles with Ciel and renames it as De los Angeles por Ciel and later as Ciel De Los Angeles, the De Los Angeles trademark is still property of CIMSA. At the end of 2008, Coca-Cola acquires Manantial Water from Grupo Yoli and becomes part of the Ciel lineup.

Ciel products are bottled and distributed by the Coca-Cola system, but only two Coca-Cola bottlers (Bebidas Refrescantes de Nogales and Bepensa) are selling their own bottled water brands: Nana and Cristal respectively instead of Ciel water in their territories.

Embotelladoras Arca distributes Ciel brands in their territories although they sell Topo Chico, their own club soda brand, instead of Ciel Mineralizada.

Varieties

• Ciel - Purified Water
• Ciel Mineralizada - Club Soda.
• Ciel+ - Functional Calorie-Free Flavored Water sweetened with Splenda available in four flavors: Tangerine (active), Lime (defenses), Grapefruit (better digestion) and Jamaica (body purification).
• SierrAzul por Ciel - Purified Water, available only at Coahuila, Sinaloa and Baja California Sur markets.

External links

• Ciel website