Swerve

Swerve

:Otheruses

Swerve, by the Coca-Cola Company, was a flavored and vitamin-fortified dairy drink introduced in 2003. It contained 51% skim milk, was sweetened by a blend of sugar and sucralose, and provided 30% of the Recommended Daily Allowance of Vitamins A, C & D and Calcium. It was originally available in three flavors: a vanilla-banana flavor called Vanana, a blueberry-strawberry flavor called Blooo, and a Chocolate Drink flavor. It was most often found in school cafeterias.

The drink carried the American Heart Association's "Heart Smart" seal, for meeting "food criteria for saturated fat and cholesterol for healthy people over age 2." It also carried the dairy industry's "Real Seal" because it had 51% real milk by weight (51% is the minimum requirement for obtaining the seal).

But others pointed out that water and sweeteners made up much of the other 49% of the drink, and that the calorie content was such that an 11 oz (325 ml) can of Swerve Chocolate Drink contained 160 calories, contrasted with the 140 calories found in a 12 oz can (355 ml) of Coca-Cola Classic.

The drink did not reach a high level of popularity among children and became increasingly harder to find (by the end only chocolate remained).

Coca-Cola discontinued making Swerve in 2005.


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  • Swerve — Swerve, v. i. [imp. & p. p. {Swerved}; p. pr. & vb. n. {Swerving}.] [OE. swerven, AS. sweorfan to wipe off, to file, to polish; akin to OFries. swerva to creep, D. zwerven to swerve, to rope, OS. swerban to wipe off, MHG. swerben to be whirled,… …   The Collaborative International Dictionary of English

  • swerve — [swə:v US swə:rv] v [: Old English; Origin: sweorfan [i] to wipe, put away ] 1.) to make a sudden sideways movement while moving forwards, usually in order to avoid hitting something swerve violently/sharply ▪ The car swerved sharply to avoid the …   Dictionary of contemporary English

  • swerve — swerve, veer, deviate, depart, digress, diverge mean to turn aside from a straight line or a defined course. Swerve may refer to a turning aside, usually somewhat abruptly, by a person or material thing {at that point the road swerves to the… …   New Dictionary of Synonyms

  • swerve — [ swɜrv ] verb intransitive or transitive if something such as a vehicle swerves, or you swerve it, it changes direction suddenly in order to avoid someone or something: He swerved suddenly, narrowly missing a cyclist. ╾ swerve noun count …   Usage of the words and phrases in modern English

  • Swerve — Swerve, v. t. To turn aside. Gauden. [1913 Webster] …   The Collaborative International Dictionary of English

  • swerve — swerve·less; swerve; …   English syllables

  • swerve — index depart, detour, deviate, deviation, digress, digression, divert, indirection (indirect action), oscillate …   Law dictionary

  • swerve — [v] turn aside, often to avoid collision bend, deflect, depart, depart from, deviate, dip, diverge, err, get off course, go off course, incline, lurch, move, sheer, sheer off, shift, sideslip, sidestep, skew, skid, slue, stray, swing, tack, train …   New thesaurus

  • swerve — ► VERB ▪ abruptly diverge from a straight course. ► NOUN ▪ an abrupt change of course. ORIGIN Old English, «leave, turn aside» …   English terms dictionary

  • swerve — [swʉrv] vi., vt. swerved, swerving [ME swerven < OE sweorfan, to file away, scour < IE base * swerbh , to turn, wipe, sweep > Gr syrphetos, sweepings, litter] to turn aside or cause to turn aside sharply or suddenly from a straight line …   English World dictionary

  • swerve — v. (D; intr.) to swerve from; to (to swerve from a course; to swerve to the right) * * * [swɜːv] to (to swerve from a course; to swerve to the right) (D; intr.) to swerve from …   Combinatory dictionary

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