Citra (India)

Citra (India)

Citra was a clear lemon and lime flavoured soda sold in India in the late 80s[vague] and early 90s. Citra was owned by Parle, and it was sold to Coca-Cola[1] [2] when they entered India in 1993. Other brands sold were Thums Up, Limca, Gold Spot and Maaza. Citra was phased out by the year 2000 to make way for Sprite (and thus compete with 7-Up), and Gold Spot gave way to Fanta.

References

  1. ^ "Indian Express report 1998". http://www.expressindia.com/news/fe/daily/19980607/15855064.html. 
  2. ^ "Coke India Website". http://www.coca-colaindia.com/about_us/product-quality.asp. 



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