- Limca
Infobox Beverage
name=Limca
type=Lemon-lime soda
manufacturer=The Coca-Cola Company
origin=India
introduced=1977
related=Coca-Cola ,7 Up , SpriteLimca is a
lemon and lime flavoured carbonatedsoft drink made inIndia and certain parts of the U.S. It is less bubbly than its American counterparts likeSeven Up and Sprite, and it has a slight flavor of ginger.In
1992 , when the government allowed Coca-Cola to return, at the same time as it admittedPepsi for the first time, Coca-Cola bought Limca,Thums Up ,Maaza and other drink brands.Like other sodas, Limca is generally sold in glass bottles within India, which are returned to the store or restaurant after the contents have been drunk. The bottles are sent back to the manufacturer, washed and reused, because they are more expensive than the drink itself.
Limca also publishes the "
Limca Book of Records ", a record book similar to the "Guinness Book of Records ". The "Limca Book of Records" details feats, records and other unique statistics from an Indian perspective.One of Limca's original and very popular taglines was "Limca. It's veri veri Lime & Lemoni."In India reigning top Hindi film actress and actors are generally chosen as models for the product.
See also
External links
* [http://www.coca-colaindia.com/limca/default.asp Coca-Cola India's page on its Limca brand]
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