- Avra
Infobox musical artist
Name = Avra
Background = solo_singer
Birth_name = Avra Velis
Alias = Avra
Origin =Brisbane ,Queensland ,Australia
Instrument =Vocals ,piano ,guitar
Genre = PopDance-pop ClubElectronica Pop rock Synthpop Disco GreekAlternative rock
Occupation =Singer-songwriter ,Writer ,musician ,record producer ,fashion ,dance r,author ,actress
Years_active = 1982–present
URL = [http://www.avra.tv www.avra.tv]Avra Velis better known as Avra, is a multi award winning
Greek-Australian alternative-popsinger-songwriter ,actress ,dancer , andrecord producer . She is noted for her ambitiousmusic video s and stage performances as well as her intricate and provocative lyrics.Since her debut in 1982, Avra has released numerous singles and albums. She has also written and appeared in several theatre productions and stage performances, including the
Melbourne Fringe Festival [http://www.theage.com.au/articles/2003/10/01/1064819974593.html Davis keeps to high style; Velis, take note - www.theage.com.au ] ]Life and career
Early life
Avra was born in
Brisbane, Queensland . She was the only child born to Greek-Australian parents who immigrated fromKythera andIthaca .She was raised in an eccentric Greek environment in the northern Brisbane suburb of
Hendra .Avra's mother encouraged her renegade passion for the arts from an early age, enrolling her in after school piano lessons, speech and drama classes, whilst also studying
Greek language and culture. In addition to all of this she also took Avra to see numerous theatre productions, often three per week. Shows she saw includedLiberace , DameJoan Sutherland ,Billy Joel ,Lindsay Kemp and a myriad of other internationally acclaimed artists, each leaving a profound and indelible impression on the young Avra.She was a straight-A student at
Ascot State Primary School and went on to attendBrisbane State High School where she excelled indrama ,debating and English, and surprisingly almost failedmusic .Professional career
Having completed High School, Avra moved to Adelaide to pursue a
Bachelor of Education but discovered that her real passion was to write and create music. After earning her degree she taught secondary English anddrama at severalSouth Australian schools, writing numerous school productions which proved to be hugely popular.After 4 years of teaching, Avra became frustrated with the school system and sought a means to more dynamically express her creativity.
She left teaching and moved into the commercial music industry.
Starting Out
Avra formed her first band
Virginia Wolf with her partner Steve Sutton, a well knownGuitarist ,songwriter andAuthor , andRod Boothroyd (Bass Guitar). The cross-genre band largely produced eccentric alternative style pop songs which ultimately led them to win theWest End Battle Of The Bands , a notable contest held inSouth Australia . This win gave Avra her first taste of media exposure.The band was awarded recording time and funds to further their profile, however infighting led Avra and Steve to abandon the hope of an album and award the money received to the other band members. The members of
Virginia Wolf then went their separate ways. During this time Avra and Steve married. Steve was a long time sufferer ofmanic depression , which ultimately lead to him committingsuicide . Devastated, Avra struggled to find her artistic place on her own and pledged that she would never again work in a band environment where she didn't have complete artistic control.Solo career
After much soul searching and self discovery, Avra began working as an independent artist.
She entered her first song "Crazy Over You" into the SCALA (Songwriters, Composers And Lyricists Association's) song writing competition, which to her surprise, she won.
It was during this time that Avra became engaged and married for the second time.
She started work on a series of musical projects including a spiritual/alternative album titled "INNATE" which she produced for the international chiropractic fraternity. The highly acclaimed album was a success and was distributed throughout
Australia ,New Zealand and theUnited States .After "INNATE" she returned to her Hellenic roots, and worked on another series of musical projects that explored her passion for
Greek music and culture. This saw Avra perform at sold out concerts before thousands of people atAdelaide Festival Centre ,Royalty Theatre andAdelaide Convention Centre , before continuing on to perform at various venues inMelbourne andSydney . Having now performed in front of large national audiences, Avra was well established in the Music Industry.Other projects included the formation of the "Avralicious Show", under the musical direction of Corey Stewart.
This inspired a six track E.P. entitled "Super-alterego" which was recorded whilst Avra was in Adelaide. Produced by Damien Steel Scott, [ [http://www.myspace.com/bassgoose MySpace.com - Damien Steele Scott - 34 - Garçon - AU - www.myspace.com/bassgoose ] ] this led to a national tour including shows at the
Melbourne Fringe Festival , where she won best song writer (2003).All of the shows in Victoria were highly successful and the tour moved on to
New South Wales where the reception, although not as strong, was still favourable.Avra was still relatively unknown to Queenslanders when the tour hit
Brisbane . A combination of poor artist management and venue selection saw the show play to significantly smaller audiences who were less appreciative of Avra's eccentric style. As a result, the reviews were also less glowing than previously earned in the Southern states.Attendance was still strong enough however, to shift significant numbers of the CD and Avra has commented that this was the only redeeming factor of the Brisbane shows. The CD by this stage had shifted over 5000 units which was very encouraging to the independent artist.
However Avra's life was again falling into a dark period, where she questioned her abilities as a performer due to the inability to find a marketplace and financially succeed. During this period additional personal and financial pressures led to the demise of her second marriage. A period of intense self reflection followed but she couldn't resist the urge to write.
Return to the Limelight
Avra returned in 2004 with the highly acclaimed [ [http://www.brisbanereviews.com/musicnew.htm] ] musical "Avra - The Musical". Described by
Style Magazine as "Visually stunning and mentally unpacking" and byScene Magazine as "A musical of a different calibre", it opened at theJudith Wright Centre of Contemporary Arts [ [http://seq.thejuice.com.au/juicypics/showevent.asp?eventID=450 AVRA - The Musical :: Juicy Pics & Photos @ The Juice ] ] in July to a sell out audience.The lyrics for all 16 of the songs were entirely composed by Avra, while the musical composition marked her first collaboration with dance music veteran
Kevin Freeman .Set to video screen backdrops created by Tim Rith and extravagant lighting designed by Hamish Cliff, the production was a combination of dance and theatre that won the hearts of all who attended.
A 20 track CD was produced and sold at the show, simply titled "Avra - The musical - Songs from the acclaimed musical".
Current Work
. The lyrics were written by Avra and Kevin composed the music.
Its heavy 80s influences combine with more complex contemporary sounds and time signatures to produce a song that is catchy, sexy and above all makes you feel like dancing. [http://www.artshub.com.au/au/news.asp?sId=166250&catId=0 http://www.artshub.com.au/au/news.asp?sId=166250&catId=0] ]
In December 2006, Director Steve Malone from Brisbane's Water Street Productions directed the music video, which premiered to rave reviews in late 2007. The Video and song were featured on the front page of the
Melbourne andSydney editions of MX Newspapers.Velis' performance in the video was reviewed as "exceptional and she takes to the role of the Dominatrix Policewoman Fashionista with commitment and passion that is utterly convincing".
The video was shot entirely against a green screen and a AUD$250000 GT Pantera sports car was one of the props. Extensive motion tracked 3d animation was used in combination with 3D titles and effects, marking a dramatic departure from the very basic and strictly utilitarian style music videos that made up the bulk of Brisbane produced music clips in recent times.
The song was featured in the 2008 Australian Big Brother series.
At present, Avra is working on a new studio album, set to be released in late 2008 whilst Kevin Freeman is back working odd jobs.
References
[http://www.avra.tv http://www.avra.tv]
[http://www.femail.com.au/avra_velis.htm http://www.femail.com.au/avra_velis.htm]
[http://www.scala.org.au/004.htm http://www.scala.org.au/004.htm]
[http://www.scala.org.au/008.htm http://www.scala.org.au/008.htm]
[http://www.artshub.com.au http://www.artshub.com.au]
[http://www.dbmagazine.com.au/289/fridge.html http://www.dbmagazine.com.au/289/fridge.html]
[http://www.myspace.com/bassgoose http://www.myspace.com/bassgoose]
[http://www.girl.com.au/avra_velis.htm http://www.girl.com.au/avra_velis.htm]
[http://www.theage.com.au/articles/2003/10/01/1064819974593.html http://www.theage.com.au/articles/2003/10/01/1064819974593.html]
[http://www.brisbanereviews.com/musicnew.htm http://www.brisbanereviews.com/musicnew.htm]
[http://seq.thejuice.com.au/juicypics/showevent.asp?eventID=450 http://seq.thejuice.com.au/juicypics/showevent.asp?eventID=450]
[http://www.goose.com.au/musician.php?mid=4 http://www.goose.com.au/musician.php?mid=4]
[http://members.westnet.com.au/ronoch/articles.htm http://members.westnet.com.au/ronoch/articles.htm]
[http://artistgigs.com/browse.pl?page=7&x=artists&l=S http://artistgigs.com/browse.pl?page=7&x=artists&l=S]
[http://youtube.com/watch?v=tiwq6FCs4y4 Fashion Police Video Clip on Youtube]
[http://www.thousandears.com www.thousandears.com]
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