VegitaBeta

VegitaBeta

VegitaBeta is a Japanese soft drink marketed by the Coca-Cola Company. Its name refers to a supplement of beta-carotene added to the drink. Its primary ingredients are sugar and water. [ [http://www.cspinet.org/reports/functional_foods/japan_market.html Japan -- The Inventor of Functional Foods - Marketplace Implications and Consumer Impact] ]

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