Pibb Xtra

Pibb Xtra

Type	Cola
Manufacturer	The Coca-Cola Company
Country of origin	United States
Introduced	1972
Color	Caramel
Variants	Pibb Zero
Related products	Dr Pepper Dr. Thunder

Pibb Xtra, a variation on previous product Mr Pibb, is a soft drink marketed by The Coca-Cola Company. As of 2011, it is sold in most of the United States.

History

First introduced as "Peppo" to compete against Dr Pepper,^[1], the name was changed in 1972 to "Mr. Pibb" after Dr Pepper sued The Coca-Cola Company for trademark infringement.^[2] The original test markets for Mr. Pibb in 1972 were located in Waco, Texas,^[3] the birthplace of Dr Pepper, though the Dr Pepper company moved to Dallas, Texas soon after creating the drink.

In 1999, BrandGames distributed a video game through various fast food chains such as McDonald's with a meal and a large Mr. Pibb. It featured a cartoon man similar to the cartoon used on the original Mr. Pibb can, whose mission was to escape from a school inhabited by zombies. He defeated the zombies by burping at them and he could increase his burping capacity by drinking Mr. Pibb. This video game was played on a PC using MS-DOS, and was distributed in floppy disk format (3.5" diskette) and (less common) PC CD-ROM.^{[citation needed]}

In 2001, a new formula called Pibb Xtra was introduced with added cinnamon flavor,^[4] replacing the original formula in many parts of the United States.

In 2010, the description on the can was changed to "Spicy Cherry Soda."

Nutrition

A 12 ounce serving of Pibb Xtra contains 140 calories, all of which are from sugar. There are 42 mg of sodium, and 39 grams of carbohydrates.^[5]

Taken from the Coca-Cola website ^[6] VERY LOW SODIUM, 35 mg OR LESS PER 240 mL (8 fl oz)

Nutrition Facts Serving Size 1 can Servings Per Container 1

Amount Per Serving Calories 140

% Daily Value* Total Fat 0g 0% Sodium 40mg 2% Total Carbohydrate 39g 13% Sugars 39g Protein 0g Caffeine 40.8g

Not a significant source of calories from fat, saturated fat, trans fat, cholesterol, dietary fiber, vitamin A, vitamin C, calcium and iron.

• Percent Daily Values are based on a 2,000 calorie diet

References

1. ^ Janos, Leo (1973), "Understanding Dr Pepper", Texas Monthly 1 (1), http://www.texasmonthly.com/1973-02-01/business.php 
2. ^ Soda Pop of the Week: Peppo, http://www.retroplanet.com/blog/soda-pop-of-the-week/soda-pop-of-the-week-peppo/ 
3. ^ Dougherty, Philip H. (1873), "Advertising: Howdy to Mr. Pibb; Furs, Feathers, Fins Direct Mail Doings People", The New York Times (June 27): 109 
4. ^ Coca-Cola Brand Fact Sheet - Pibb Xtra, http://www.virtualvender.coca-cola.com/ft/detail.jsp?brand_id=221 
5. ^ Soft drink nutrition, http://www.thecoca-colacompany.com/mail/goodanswer/soft_drink_nutrition.pdf 
6. ^ Pibb Xtra packaging, http://productnutrition.thecoca-colacompany.com/products/pibb-xtra?packagingId=11179