Rockstar (drink)

Rockstar (or ROCKST★R) is an energy drink created in 2001. Rockstar is based in Las Vegas, Nevada, and was founded by Russell Weiner, who currently serves as CEO. [http://www.rockstar69.com/company.html - Company pages on Rockstar website] It is sold in the U.S., Canada, United Kingdom, Ireland, Germany, Japan, Hong Kong, Australia, Mexico, Malta and New Zealand and currently comes in ten varieties [ [http://www.rockstar69.com/products.html :: Party Like a ROCKSTAR! :: ] ] .

Rockstar Energy Drink products [ [http://www.jambajuice.com/ Can be sometimes mistaken for a Jamba Juice] ] are distributed in the U.S. and Canada by The Coca-Cola Company (except in the Pacific Northwest and Northern California, where Rockstar retains its original distributors). [ [http://sev.prnewswire.com/food-beverages/20050429/CLTH04328042005-1.html Rockstar, Inc. Announces Distribution Agreement with Coca-Cola North America, April 28, 2005] ]

Flavors

Current Flavors

* Original Rockstar [ [http://www.rockstar69.com/products.php Rockstar Products] ]
* Sugar-Free Rockstar (Diet Rockstar in Canada)
* Rockstar Zero Carb
* Rockstar Juiced
** Juiced (Mango, orange and passion fruit)
** Pomegranate
** Guava
* Rockstar Punched (Fruit punch)
* Rockstar Citrus Punched (Acai Berry)
* Rockstar Burner (Same as Rockstar Zero Carb, apparently renamed for a Canadian Launch)
* Rockstar 21
* Rockstar Cola
* Rockstar citrusPicture found below.

* Rockstar Roasted (Coffee & Energy)
** Mocha
** Latte
** Light Vanilla

Discontinued Flavors

* Diet Rockstar (contained aspartame; replaced by Sugar-Free Rockstar, which contains sucralose)
* Rockstar Energy Cola (discontinued following Rockstar's distribution deal with Coca-Cola)

Caffeine Content

In the UK and Canada, Rockstar Energy Drink contains 160mg caffeine per 500ml can, requiring it to display the warning: "THIS PRODUCT CONTAINS CAFFEINE. IT IS NOT RECOMMENDED FOR CHILDREN, PREGNANT OR BREASTFEEDING WOMEN OR INDIVIDUALS SENSITIVE TO CAFFEINE." This also appears both on the American 473 ml can (16 fl/oz) and the German 500ml can (same amount of caffeine as in the UK variation). There is also a version in America of the flavor fruit punch. It is called "Rockstar Punched". The Punched flavor has 240mg of caffeine. In Australia there is a limited release flavor called Booty Patrol. It has fruity blend flavor.

Alcoholic versions

Several alcoholic versions of Rockstar are available. The American Version of alchoholic Rockstar is called Rockstar 21, and contrary to popular belief was not discontinued. In Canada three varieties are sold, one under the name "Rockstar + Vodka", and another named "Rockstar + Vodka/Pomegranate", with both having an alcohol content of 6.9% by volume. The third Canadian variation, called "Rockstar + Vodka Light," has a slightly lower alcohol content at 6.6% by volume, and also contains less sugar than the other alcoholic variations. In Canada the legal drinking age is 19 years in most provinces, and 18 in others, thus the name difference for the products marketed to Canada.

Corporate Charity

In June 2006, Rockstar donated $50,000 to the Special Operations Warrior Foundation in support of their college scholarship program. [http://www.specialops.org/news_past.asp]

References

External links

* [http://www.rockstar69.com/ Rockstar Energy Drink Official Website]
* [http://www.rockstarenergy.co.uk/ Rockstar Energy Drink Official UK Website]
* [http://www.rockstarenergy.jp/ Rockstar Energy Drink Official Japan Website]
* [http://www.rockstarenergydrink.de/ Rockstar Energy Drink Official German Website]
* [http://www.bevnet.com/reviews/rockstar/ BevNET.com Reviews of Rockstar Products]