- Cocaine (drink)
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Cocaine 
Type Energy drink Manufacturer Redux Beverages Country of origin United States Introduced September 2006 Flavor Baking soda Related products Red Bull, Monster Energy, Pimp Juice (drink)
Cocaine is a highly caffeinated energy drink distributed by Redux Beverages. It contains more caffeine than rival energy drinks Red Bull and Rockstar, symbolized by three and a half steer heads on the label. Aside from caffeine, the label claims 750 milligrams of taurine, another common ingredient found in many energy drinks.Contents
History
Cocaine was pulled from U.S. shelves as a result of the FDA's decision that Cocaine "was illegally marketing the drink as both a street drug alternative and a dietary supplement".[1] Redux Beverages began working on a new name for the product immediately. At the end of May, 2007, the Redux team decided to change the name to "No Name:" energy drink, with the new can label (sometimes still with the original can just covered by a plastic sleeve with the new name, allowing it to be peeled off revealing the old one) featuring a large blank space for fans to write their chosen name for the drink, covering the "Cocaine" on the can itself.[citation needed] On 17 June 2007, the drink was redistributed in the U.S. under the new labeling.
However, Redux Beverages has recently announced that the drink will return to shelves under its original name in early 2008.[citation needed] Cocaine is currently being sold as "Cocaine" and can be found on the shelves of many stores around the U.S.[citation needed]with a side label stating, "WARNING: This message is for the people who are too stupid to recognize the obvious. This product does not contain cocaine. This product is not intended to be an alternative to an illicit street drug, and anyone who thinks otherwise is an idiot."[2]
The drink is available online and in local beverage stores around the U.S. The beverage is also available in Europe, where it has always been sold as Cocaine Energy Drink rather than "Cocaine": (as it was briefly sold in the U.S). According to Cocaine's official website, the drink is now being sold in three varieties: one being Original, one being "Cut" (which lacks the purported "throat-burning" sensation of Original), and one being "Free", which contains no sugar. However, on July 9, 2008 Redux Beverages received a FDA Warning Letter indicating that they had objection to the fonts that Redux licensed for the front of their product Cocaine Energy Supplement. The fonts in question have been removed from production and will be replaced with new fonts. In addition to the fonts, they have also removed the term Cut from the mild version of the supplement and have replaced it with a blue can.
Ingredients
The ingredients are as follows: Carbonated Water, Dextrose, Citric Acid, Taurine, Caffeine, Natural Flavors, Sodium Citrate, D-Ribose, Salt, Sodium Benzoate, Inositol, Ascorbic Acid(Vitamin C), Sucralose, L-Carnitine, Potassium Sorbate, Guarana Seed Extract, Pyridoxine Hydrochloride (Vitamin B6), Cyanocobalamin (Vitamin B12) and Red 40.
See also
References
- ^ Amendment 1225, Coburn Amendments to the Family Smoking and Prevention Act, U.S. Senate, p. 4
- ^ Fusion Mods review, Contains image of warning
External links
- Cocaine Energy Drink official site
- What Next? “Diet Crack?” “Meth Lite?” Business Ethics Blog
Energy drinks Coca-Cola Company BPM Energy · Burn · Full Throttle · Mother · NOS · RAC 124 · Relentless · Tab Energy · Vault · Von Dutch
PepsiCo Independent Categories:- American inventions
- Energy drinks
- Non-alcoholic beverages
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