- Josta
Infobox Beverage
name=Josta
type=Guarana Energysoft drink
manufacturer=PepsiCo
origin=United States
introduced=1995
discontinued=1999
related= VaultBawls
Surge
JoltJosta was a
soft drink brand that was produced byPepsiCo . It was the firstEnergy Drink launched by a major US beverage company.Fact|date=January 2008 Josta's flavor has been described as predominately fruity, with a hint of spice and a touch of the key ingredient guaraná. It was marketed as a "high-energy drink" with guaraná andcaffeine .Josta was introduced in 1995, but PepsiCo pulled the drink from its lineup due to a change in corporate strategy in 1999. Shortly before the beverage was discontinued, an "Association for Josta Saving" was started; [Citation
last = Carrie
first = McLaren
author-link =
title = Should I?
magazine = Stayfree Magazine
pages =
year = 1998
date =January 20 1998
url = http://www.stayfreemagazine.org/archives/15/should.html ] [Citation
last = Scott
first = Leith
author-link =
title = Keeping Tab(s): Brands’ fans loyal
newspaper = The Atlanta Journal-Constitution
pages =
year = 2003
date =October 14 2003
url = ] ; a "Save Josta" campaign [ [http://www.savejosta.com "Save Josta" campaign] ] to pick up where AJS left off, and a petitionFact|date=July 2007 was launched by fans of the drink.The Save Josta Campaign declared
April 4 2007 "National Josta Day" in hopes of encouraging a slew of simultaneous write-ins and phone calls to PepsiCo.Fact|date=July 2007 This concept has been used by other similar campaigns, such as "Save Surge" [ [http://www.savesurge.org/ SaveSurge.org] ] , a movement to restore the defunct Coca-Cola beverage Surge.References
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