Pimp Juice (drink)

Infobox Beverage
name=Pimp Juice
logo=


type= Energy Drink
manufacturer=Fillmore Street Brewery
origin=USA
introduced=2003
related= Cocaine (drink), Monster Energy
variants=

Pimp Juice is the brand name of the non-carbonated energy drink inspired by the Nelly song Pimp Juice. Nelly also co-owns the drink. Produced by Fillmore Street Brewery, in St. Louis, Missouri USA, Pimp Juice is marketed as "Hip-Hop's #1 Energy Drink."

Pimp Juice was one of the first celebrity driven energy drinks on the market, and an example of hip hop and pop stars using their appeal to younger audiences to market and sell non-music related products.cite news | url = http://www.usatoday.com/money/industries/food/2003-10-27-energydrinks_x.htm | title = Energy drinks get their hip-hop on | last = Howard | first = Theresa | publisher = USA Today | date = 2003-10-27 | accessdate = 2007-11-27 ]

The drink contains 100% of the recommended daily intake of vitamin C, B2, B3, B5, B6, and B12 as well as 7mg of taurine. [cite web | url = http://www.bevnet.com/reviews/pimpjuice/ | title = Manufacturer's Brand Overview of Pimp Juice at bevnet.com | date = 2006-10-12 | accessdate = 2007-11-27 ] The drink is intended to taste like apples and berries, and is commonly used as mixer in alcoholic drinks such as vodka and rum. Two follow-up drinks have been released, PJ Tight (a low-carb variant) and PJ Purple Label (flavoured with grape and prickly pear).

When released, Pimp Juice was a source of controversy after a number of community groups called for a national boycott of the product for glorifying and promoting a negative stereotype of African American lifestyle.

Ingredients

Water, high-fructose corn syrup and/or sucrose, apple juice concentrate, citric acid, natural flavor, d-Ribose, malic acid, ascorbic acid, inositol, maltodextrin, guarana seed extract, niacin, calcium pantotherate, taurine, pyridoxine hydrochloride, yellow #5, riboflavin, blue #1, cyanocobalamincite web | url = http://www.letitloose.com/index.php?src=gendocs&link=About | title = About Pimp Juice | publisher = Manufacturer's website | accessdate = 2007-11-27 ]

Nutrition information

Origins

The first case of Pimp Juice Energy Drink was produced and shipped in August, 2003 by Fillmore Street Brewery, a St. Louis, Missouri company partially owned by Cornell Haynes, Jr. also know as Nelly. The Pimp Juice team was driven by Nelly himself and organized by former Fillmore Street Brewery President, Demetrius Denham. [cite web | url = https://www.sos.mo.gov/BusinessEntity/soskb/Corp.asp?635507 | title = Missouri Secretary of State Filed Documents | accessdate = 2007-11-27 | date = 2003-05-05 ]

Pimp Juice started as a mostly regional product, with distribution limited to the Midwest (Missouri, Oklahoma, Arkansas, Illinois and Michigan), but expanded nationally quickly to meet the demand created by national media coverage.

Since 2003, Pimp Juice has expanded internationally into Europe, Australia, Southeast Asia, the Middle East and South Africa. [cite web | url = http://www.int.iol.co.za/index.php?set_id=1&click_id=124&art_id=vn20070509022850422C763010 | title = Pimpjuice - a potent potion from Phosa | date = 2007-05-09 | author = Therese Owen & Charles de Olim | publisher = IOL | accessdate = 2007-11-27 ] [cite web | url = http://www.nobodysmiling.com/hiphop/news/75501.php | title = Nelly and Pimp Juice Goes International | accessdate = 2007-11-27 | date = 2004-07-12 | publisher = Nobodysmiling.com]

Controversy

Pimp Juice made national headlines when several cultural groups and women's organizations, including Project Islamic H.O.P.E., the National Alliance For Positive Action, the National Black Anti-Defamation League and the Messianic Afrikan Nation, called for a national boycott of Pimp Juice Energy Drink and all stores that carried the product.

Naji Ali, the director of Project Islamic H.O.P.E., one of the leaders of the boycott, stated that the drink "Contributes to negative and demeaning stereotypes of African-Americans", while others said that the name "degrades women and glorifies a pimp lifestyle". [cite web | url = http://www.blackwebportal.com/wire/DA.cfm?ArticleID=1490 | title = Pimp Juice Loses its Flavour: Activist still prepared to boycott | accessdate = 2007-11-27 | date = 2003-11-20 | publisher = Blackwebportal.com] Paul Scott of the Afrikan Nation has also expressed concerns that the drink promotes the wrong leadership and lifestyle that is required in the black community. [cite news | url= http://music.yahoo.com/read/news/12061914 | title = Nelly Taking Heat For New Pimp Juice Energy Drink | date = 2003-04-09 | accessdate = 2007-11-27 | publisher = LAUNCH Radio Networks ] Demetrius Denham, co-founder of Fillmore Street Brewery, was one of the first to speak out publicly in defense of Pimp Juice when he told BET.com "the term PIMP has changed meaning over the years and doesn't have the same connotation to youth…"

Mr. Denham went on to say "I think it's a word that has changed significance over the last 10 to 15 years".cite web | url = http://www.umich.edu/~sankofa/pimpjuice.html | title = Rapper Nelly's 'Pimp Juice' causes outrage | accessdate = 2007-11-27 | date = 2003 | last = Creekmur | first = Chuck | publisher = Black Student Union, University of Michigan ]

Nelly responded by saying " Basically... Pimp Juice is anything that attracts the opposite sex; it could be money, fame, or straight intellect; it don't matter! Pimp Juice is color blind; you find it works on all colors, creeds and kinds; from ages 50 right down to nine." He noted that a portion of the proceeds from the drink will go to his philanthropic organization, 4Sho4Kids.

While these protests created a storm of negative media coverage, they did little to slow the sales of Pimp Juice. A company spokeswoman said the company sold over one million cans of Pimp Juice in the first 3 months of operations.

ee also

*Apple Bottoms
*List of energy drinks

Notes

External links

* [http://www.letitloose.com/ Pimp Juice Home]
* http://www.pimpjuice.co.uk/ UK Pimp Juice Site (not affiliated with the PimpJuice drink)