Campbell Soup Company

Campbell Soup Company
Campbell Soup Company
Type Public
Traded as NYSECPB
Industry Food processing
Founded 1869
Headquarters Camden, New Jersey, U.S.
Key people Paul R. Charron
Denise Morrison
(President and CEO)
Products Campbell's
Pepperidge Farm
Revenue increase US$7.676 billion (FY 2010)[1]
Operating income increase US$1.348 billion (FY 2010)[1]
Net income increase US$844 million (FY 2010)[1]
Total assets increase US$6.276 billion (FY 2010)[1]
Total equity increase US$926 million (FY 2010)[1]
Employees 18,400 (2010)[1]

Campbell Soup Company (NYSECPB), also known as Campbell's, is an American producer of canned soups and related products. Campbell's products are sold in 120 countries around the world. It is headquartered[2] in Camden, New Jersey. Campbell's divides itself into three divisions: the simple meals division, which consists largely of soups both condensed and ready-to-serve, the baked snacks division, which consists of Pepperidge Farm, and the health beverage division, which includes V8 juices.



The company was started in 1869 by Joseph A. Campbell, a fruit merchant, and Abraham Anderson, an icebox manufacturer.[3] They produced canned tomatoes, vegetables, jellies, soups, condiments, and minced meats.

In 1876 Anderson left the partnership and the company became the "Joseph A. Campbell Preserve Company".[4]

Campbell reorganized into "Joseph Campbell & Co." in 1896. In 1897, John T. Dorrance, a nephew of the general manager Arthur Dorrance, began working for the company at a wage of $7.50 a week.[4][5] Dorrance, a chemist with degrees from MIT and Göttingen University, Germany, developed a commercially viable method for condensing soup by halving the quantity of its heaviest ingredient: water.[3] He went on to become president of the company from 1914 to 1930, eventually buying out the Campbell family.[6]

In 1898, Herberton Williams, a Campbell's executive, convinced the company to adopt a cherry red and bright white color scheme, because he was taken by the crisp colors of the Cornell University football team's uniforms.[7] To this day, the layout of the can, with its red and white design and the metallic gold medal seal from the 1900 Paris Exhibition, has changed very little.

Entrance to Campbell Soup headquarters in Camden

Campbell Soup became one of the largest food companies in the world under the leadership of William Beverly Murphy. He was elected executive vice president of Campbell Soup in 1949 and was President and CEO from 1953 to 1972. While at Campbell's Soup Company, he took the corporation public and increased its brand portfolio to include Pepperidge Farm's breads, cookies, and crackers, Franco-American's gravies and pastas, V8 vegetable juices, Swanson broths, and Godiva's chocolates. David Johnson was President and CEO from 1990 until 1997.

Campbell Soup invested heavily in advertising since its inception, and many of its promotional campaigns have proven value in the Americana collectible advertising market. Perhaps best known are the "Campbell Kids" designed by illustrator Grace Drayton.[3] Ronald Reagan was a spokesman for V8 when Campbell's acquired the brand in 1948.[8]

In addition to collectible advertising, the company has also had notable commercial sponsorships. Among these was The Campbell Playhouse, which had previously been Orson Welles's Mercury Theatre On The Air. Campbell's took over as sponsor of the radio theater program in December 1938.

In the UK and Ireland, Campbell Soup was rebranded as Batchelors Condensed Soup (UK) and Erin (Ireland) in March 2008, when the license to use the brand name expired. Premier Foods, St. Albans, Hertfordshire bought the Campbell Soup Company in the UK and Ireland, for £450m ($830m) in 2006, but was licensed to use the brand only until 2008. Under this agreement the US-based Campbell Soup Company will continue to produce Campbell's Condensed Soup but cannot sell the product in the UK for a further 5 years.[9]

Campbell's continues to be a major part of Camden, regularly participating in charity events[10][11] in the community. It also has recently completed the building of a new and expanded headquarters[12] in the city.

In January 2010, Campbell's Canadian subsidiary began selling a line of soups that are certified by the Islamic Society of North America as being halal (prepared in accordance with Islamic law). Although Campbell does not have any plans to sell its halal soups in the United States, the move has drawn criticism from anti-Muslim advocates in the United States. Blogger Pamela Geller called for a boycott of the company.[13]

In January 2011, It was announced that the Campbell's Soup brand would be returning to the UK and would be on the shop shelf later in the month. The brand will be Manufactured under license by Symingtons. The new line-up comprises 12 cup soups, five simmer soups designed to be cooked in a pot of water, four savoury rice lines, and four savoury pasta and sauce packets. The new range will not be sold in tins, but instead sold in packets and boxes. Later in 2011 the canned varieties have also returned to supermarket shelves with refreshed labels and new lines. [14]

In pop art

In 1962, artist Andy Warhol took the familiar look of the Campbell's soup can and integrated it into a series of pop art silkscreens, a theme he would return to off and on through the 1960s and 1970s. The first batch in 1962 were a series of 32 canvases. At first, the cans were accurate representations of actual Campbell's cans, but as his series progressed, they became more surrealistic, with Warhol experimenting with negative-reversed color schemes and other varied techniques (many of these which would be used on other Warhol paintings of the period, such as his celebrity silkscreens of the 1960s). The silkscreens themselves have become iconic pieces of pop art, with one in particular, Small Torn Campbell Soup Can (Pepper Pot) (1962), commanding a price of $11.8 million at auction in 2006.

In 2004, Campbell's themselves recognized Warhol's art by releasing in the eastern United States a limited-edition series of cans that were inspired by the coloring and silkscreen effects of Warhol's pieces. This marked one of the few times in the company's history that they would change the trade dress for their main canned-soup line in any substantial manner.


  • Mmm Mmm Good (1978–2010)
  • Possibilities (2005–2009)
  • So Many Many Reasons It's So Mmm Mmm Good (2008–2010)
  • It's Amazing What Soup Can Do (2010–present)


Many canned soups, including Campbell's condensed and Chunky varieties, contain relatively high quantities of sodium and thus are not desirable for those on low-sodium diets. However, Campbell's Chunky, Healthy Request and other soups, as well as their V-8 and Tomato juices, have claimed to contain reduced sodium levels.[15] These soups use sea salt as one of the methods in lowering sodium.

In the fall of 2007, Campbell's was awarded a Certificate of Excellence, for their efforts in lowering sodium levels, from Blood Pressure Canada.[16]

By autumn 2009, Campbell's claimed it had lowered the sodium content in 50% of its soups range.[17] In March 2009, this claim was challenged. ABC News reported that the low-sodium variety of Campbell soup in fact contains the same amount of sodium as the regular variety, and that Campbell's Healthy Request soup contains more fat than the regular variety.[18]

In December 2009, Consumer Reports found that major canned food companies including Campbell's Soup had tinned products which had Bisphenol A (BPA) levels over 100 ppb in some cases;[19] the testing revealed that just one serving of canned food would exceed scientific limits (USA) for daily exposure (0.2microgrammes per day).[19]

In July of 2011, citing sinking sales, and a combination of: "consumer views and choices" & having "found no connection between sodium consumption and negative health outcomes"[20] they increased the salt contents again.[21]


Campbell's owns numerous brands, categorized for different lines. Many of Campbell's brands are listed below.


Campbell's dried chicken noodle soup
  • Campbell's Condensed Soups: Campbell's flagship line
  • Campbell's Chunky Soups: Uncondensed soups with large portions of vegetables and other ingredients.
  • Campbell's Fun Favorites Soups
  • Campbell's Healthy Request Soups: Soups with lower quantities of ingredients such as sodium
  • Campbell's Kitchen Classics Soups
  • Campbell's Select Harvest Soups (Prior to 2008, this line was called “Select”.  In 2008, the line was renamed “Select harvest” and given newly restyled labels.)
  • Campbell's Oriental Soups: Chinese-style oriental soups
  • Campbell's Soup at Hand Soups: Drinkable soups in special microwave-safe cans
  • Campbell's Velish: Name used in Australia for range of vegetarian soups
  • Campbell's Country Ladle: Name used in Australia for range of home style soups
  • Tomato Soup Lovers
  • Simply Home Soups
  • Wolfgang Puck Soups: Campbell bought the soup business from Wolfgang Puck Worldwide Inc. in an agreement that allows Campbell to use the Wolfgang Puck brand on soup, stock and broth products in North America as well as the option to expand the brand into other areas.[22]


  • Campbell's Chunky Meatballs

Meal kits

  • Campbell's Supper Bakes Meal Kits


  • Pace Foods: A popular line of salsas, acquired by Campbell in 1995.[23][24]

Pepperidge Farm

  • A brand of homemade-style cookies and snack crackers, such as Goldfish crackers. Pepperidge Farm also markets gourmet cookies, breads, croutons, and stuffing.




  • V8 Vegetable Juice
  • V8 Splash Juice Drinks
  • V8 V.Fusion
  • Campbell's Tomato Juice

Food services

  • Campbell Food Service: School cafeteria service

Other brands

The former boiler house of the brewery in Lübeck
  • Arnott's Biscuits Holdings, Australia's largest supplier of biscuits and second largest supplier of snack foods
  • Blå Band (Sweden & Finland)
  • Devos Lemmens (Belgium)
  • Franco-American
  • Erasco / Heisse Tasse (Germany)—owned by Campbell's since 1996, manufactured in Lübeck
  • Homepride (UK)—Sold 2006
  • Liebig (France)—Purchased from Groupe Danone in 1997, Liebig is the leading aseptic soup brand in France.
  • Oxo (UK)—Sold 2006
  • Raguletto
  • Royco (France, Indonesia & Belgium)
  • StockPot Soups (Everett WA, USA)[25]



In June 2010, Campbell's "SpaghettiOs and Meatballs" product was recalled after a Texas firm found possible traces of underprocessed meat in the product.[26]

See also


  1. ^ a b c d e f "2010 Form 10-K, Campbell Soup Company". United States Securities and Exchange Commission. 
  2. ^ Courier-Post newspaper photo gallery of Campbell's Soup's early years in Camden, N.J.
  3. ^ a b c Martha Esposito Shea and Mike Mathis (writer) (2002). Campbell Soup Company. Arcadia Publishing. ISBN 0738510580. 
  4. ^ a b Robert Heide and John Gilman (writer) (2006). New Jersey: Daytripping, Backroads, Eateries, Funky Adventures. Macmillian. p. 129. ISBN 0312341563. "The Campbell's Soup Company was begun when Joseph Campbell, a fruit merchant, and Abram Anderson, an icebox manufacturer, ... Arthur Dorance and Joseph Campbell then formed a new company called the Joseph Campbell Preserve Company. ..." 
  5. ^ History of the Campbell Soup Company
  6. ^ Dr. John Thompson Dorrance - West Laurel Hill Cemetery web site
  7. ^ Campbell's Soup History: Introduction from Campbell's official website
  8. ^ The evil history of tomatoes
  9. ^ UK shops to lose famous soup can, BBC News, 1 October 2007
  10. ^ Courier-Post newspaper photo gallery of Campbell's charity event
  11. ^ Courier-Post newspaper photo gallery of another Campbell's charity event
  12. ^ Courier-Post newspaper photo gallery of Campbell's topping-off ceremony
  13. ^ Farhi, Paul (October 18, 2010). "Simmering over Campbell's soups". The Washington Post: p. C1. 
  14. ^ Campbell’s soup returns but not as Andy knew it, 10 January 2011
  15. ^ Campbell's FAQ
  16. ^ "VOLUME 1, ISSUE 4". Blood Pressure Canada News (Blood Pressure Canada). 2007-10-23. Retrieved 2008-04-06. 
  17. ^ 1st Campbell soup latest to go lower-sodium
  18. ^
  19. ^ a b
  20. ^ O'Keefe, Mark (2011-07-15). "Salt Institute: Campbell’s Cautionary Tale for Business". Salt Institute. Retrieved 2011-08-21. 
  21. ^
  22. ^ "Campbell Soup buys Wolfgang Puck soup business". Associated Press. 2008-07-01.,0,6133251.story. Retrieved 2008-07-01. 
  23. ^ "Campbell Soup Co. to acquire Pace Foods Ltd. for $1 billion", Nation's Restaurant News, December 12, 1994.
  24. ^ Glenn Collins, "Campbell Soup Takes the Big Plunge Into Salsa", New York Times, November 29, 1994.
  25. ^ StockPot - Discover the made-from-scratch taste of StockPot fresh-refrigerated soups, sauces, chilies and marinades
  26. ^ Texas Firm recalls 3 varieties of Spaghettios and Meatballs


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