Mitt Romney presidential campaign, 2012

Mitt Romney presidential campaign, 2012
Mitt Romney for President 2012
Campaign U.S. presidential election, 2012
Candidate Mitt Romney
Former Governor of Massachusetts
Affiliation Republican Party
Headquarters Boston, Massachusetts
Key people Matt Rhoades[1] (Manager)
Beth Myers,[2] Peter Flaherty,[3] and Eric Fehrnstrom[4] (Advisors)
Stuart Stevens (Strategist)
Rich Beeson (Political Director)
Gail Gitcho[5] (Communications Director)
Ajay Bruno[6] (Press secretary)
Spencer Zwick (Finance chair)[7][8][9]
Receipts US$32.2 Million (2011-09-30)
Slogan Believe in America
Mitt Romney 2012
Mitt Romney 2007 profile portrait.jpg This article is part of a series about
Mitt Romney
Mitt Romney
Mitt Romney

2012 Presidential campaign
2008 Presidential campaign
Governor of Massachusetts, 2003–2007
Political positions · Electoral history
Public image

The Mitt Romney 2012 presidential campaign began informally shortly after the 2008 presidential election. Having campaigned for the Republican nomination in 2008, the former Governor of Massachusetts was frequently mentioned as a possible candidate for the 2012 Republican Party nomination for U.S. president.

Romney stopped short of a full-fledged candidacy until the beginning of 2011. Romney filed his organization with the Federal Elections Commission as an exploratory committee, and announced the organization in a video message on April 11, 2011. He officially announced his candidacy in Stratham, New Hampshire on June 2, 2011.



Romney ran for the Republican presidential nomination in 2008, winning several primary and caucus contests but losing to John S. McCain III.

After the 2008 election, Romney paved the way for a possible 2012 presidential campaign by keeping much of his PAC's money to underwrite salaries and consulting fees for his existing political staff[10] and to build up a political infrastructure for what might become a $1 billion campaign three years hence. He also had a nationwide network of former staff and supporters eager for him to run again.[11] He continued to give speeches and raise campaign funds on behalf of fellow Republicans.[12]

Polls of various kinds showed Romney remaining in the forefront of possible 2012 presidential contenders. In nationwide opinion polling for the 2012 Republican presidential primaries, he has often led polls or been in the top three along with Sarah Palin and Huckabee neither of whom is necessarily running for the office. He finished first in the CPAC straw poll in 2009[13] and second in 2010 and 2011,[14][15] won the Southern Republican Leadership Conference straw poll in 2010,[16] and won the New Hampshire Straw Poll in 2011.[17]

Campaign developments

Romney speaks with patrons at a Senate Coney Island Restaurant in Livonia, Michigan during a campaign stop, June 9, 2011.

Exploratory committee

Before a slower start to the presidential campaign by all contenders than four years previous, on April 11, 2011, Mitt Romney announced by means of a video recorded that day at an athletics field at the University of New Hampshire that he had formed an exploratory committee as a first step for a potential run for a Republican presidential campaign, saying, "It is time that we put America back on a course of greatness, with a growing economy, good jobs and fiscal discipline in Washington."[18]

Romney also unveiled his new presidential campaign logo and slogan, "Believe in America". The logo was criticized for bearing too much resemblance to the logo for the toothpaste Aquafresh,[19] and the slogan was criticized for being the same as fellow Massachusetts politician John Kerry in his 2004 presidential campaign.[20]

Formal announcement

Romney formally announced his candidacy for the 2012 Republican presidential nomination at an outdoor gathering in Stratham, New Hampshire on June 2, 2011.[21][22] In his announcement speech, he pledged to make the U.S. economy the main focus of his campaign, saying "My number one job will to see that America is number one in job creation."[23]


On May 16, 2011, the Romney campaign announced that it had raised $10.25 million "in connection with today's call day fundraiser in Nevada."[24] This was hailed in the media as "an impressive one day total."[25][26] Thereafter, however, the Los Angeles Times reported that "the amount actually represented pledges gathered earlier and tallied that day, not just funds actually taken in by the campaign."[27] Later, it was discovered that Romney had actually raised $2.403 million on May 16, about a quarter of the claimed amount.[28][29]

For the entire second quarter, the campaign expected to raise only about $20 million, less than the $44 million raised in that period in 2007 but still more than any of the other Republican candidates.[27] Romney's campaign raised $18.5 million by the end of June, $14 million more than Ron Paul, who came 2nd in funding amongst Republican candidates.[30]


Romney has received endorsements from:


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  2. ^ "Beth Myers". Who Runs Gov. Retrieved 2 October 2011. 
  3. ^ "Peter Flaherty". Who Runs Gov. Retrieved 2 October 2011. 
  4. ^ "Eric Fehrnstrom". Who Runs Gov. Retrieved 2 October 2011. 
  5. ^ "Gail Gitcho". Who Runs Gov. Retrieved 2 October 2011. 
  6. ^ "Andrea Saul". Who Runs Gov. Retrieved 2 October 2011. 
  7. ^ "Talent and Organization - Building Towards 2012". Retrieved 2 October 2011. 
  8. ^ "Romney Key Staff and Advisers". The Politico. Retrieved 2 October 2011. 
  9. ^ "Mitt Romney's inner circle". The Washington Post. Retrieved 2 October 2011. 
  10. ^ Phillips, Frank (December 8, 2008). "Romney paves way for possible '12 run". The Boston Globe. 
  11. ^ Martin, Jonathan (June 29, 2009). "Mitt Romney's team awaits 2012". The Politico. Retrieved June 29, 2009. 
  12. ^ Cannon, Carl M. (June 2, 2009). "Mitt's Makeover: Channeling Reagan for 2012 Run". Politics Daily. 
  13. ^ "Romney picked as 2012 GOP front-runner". CNN. February 28, 2009. 
  14. ^ "Ron Paul Wins Presidential Straw Poll at CPAC". Fox News. February 20, 2010. 
  15. ^ "Ron Paul Wins Presidential Straw Poll at CPAC – Again". Fox News. February 12, 2011. 
  16. ^ "Mitt Romney Wins Presidential Straw Poll at Republican Leadership Conference". Associated Press. Fox News. April 10, 2010. 
  17. ^ "Romney Wins New Hampshire Republican Straw Poll". Fox News. January 22, 2011. 
  18. ^ "Romney forms presidential exploratory committee". CNN. 2011-04-11. Retrieved 2011-04-11. 
  19. ^ Weiner, Juli. "Separated at Birth: Mitt Romney’s Campaign Logo and Aquafresh Toothpaste | VF Daily". Vanity Fair. Retrieved 2011-04-18. 
  20. ^ "Mitt Romney Takes Slogan From Loser John Kerry, Logo From Toothpaste". 2011-04-11. Retrieved 2011-04-18. 
  21. ^ Elliott, Philip; Ramer, Holly "Romney opens presidential bid challenging Obama", Seattle Times. June 2, 2011.
  22. ^ Associated Press "Romney Announces 2012 Presidential Bid", NPR. June 2, 2011.
  23. ^ "Mitt Romney kicks off 2012 presidential bid", USA Today, June 2, 2011.
  24. ^ "Romney for President Exploratory Committee Raises $10.25 Million for Nevada Call Day". Romney for President. May 16, 2011. Retrieved 2011-07-02. 
  25. ^ Friedersdorf, Conor (May 17, 2011), "Mitt Romney's $10 Million Day", The Atlantic,, retrieved 2011-07-02 
  26. ^ Legum, Judd (July 1, 2011). "FACT CHECK: Romney Campaign Did Not Raise $10 Million In One Day". Think Progress. Retrieved 2011-07-02. 
  27. ^ a b Hamburger, Tom (June 30, 2011), "As filing deadline approaches, presidential campaigns see slow returns", Los Angeles Times,,0,5100422.story, retrieved 2011-07-02 
  28. ^ "Contributions For Romney For President Inc". Retrieved 2011-09-13. 
  29. ^ Constantinople (2011-07-18). "Exclusive: Romney Only Raised $2 Million on Day He Claimed He Raised $10 Million (UPDATED)". metaWarRoom. Retrieved 2011-09-13. 
  30. ^ Kathleen Ronayne (2011-07-07). "Presidential Fund-Raising for GOP Hopefuls Off to Slower Start Than Four Years Ago". OpenSecrets. Retrieved 2011-09-13. 
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  95. ^ Ann Coulter Endorses Romney, Bashes MSM to Make Up for It

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