- Maynards
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Maynards is a sweets manufacturer in United Kingdom and Canada, and is most famous for its Wine Gums.
Contents
History
Charles Riley Maynard and his brother Tom started manufacturing sweets in 1880 in their kitchen in Stamford Hill, London. Next door, Charles's wife, Sarah Ann, ran a sweet shop selling their products. In 1896 the brothers formed the Maynards sweet company.
Ten years later, in 1906, the expanding concern moved a mile or so to a new factory in Vale Road, Harringay. The new factory site, below an embankment of The New River, permitted clean Hertfordshire spring water to be used in production, whilst the proximity of the Lee Navigation and numerous railways facilitated the easy, cheap shipping of the required coal, sugar, and gelatin. London itself provided a ready market of some ten million people, and the world’s largest commercial port was within five miles.
Around the turn of the century, Charles Gordon, heir to the candy firm, suggested to his father that they diversify into making “wine gums”, an idea that outraged Charles senior, a strictly teetotal Methodist. Nevertheless, Charles Riley gradually came round to the idea when his son persuaded him that the projected new sweets would not contain alcohol. Maynard’s Wine Gums were introduced in 1909.
The works grew consistently to become a four-figure employer in the Harringay area. As Maynards grew, it expanded its manufacturing operations to other locations. These included a toffee factory in Ouseburn, Newcastle.
The brothers' roots in sweet shop retailing were instrumental in the growth of retail operations to 140 shops. These were disposed of by sale in 1985.[1]
In 1990, Maynards merged with the Tottenham liquorice mill Barratt’s, plus effervescent candy firm Trebor. In 1998, following the acquisition of the company by Cadbury, the London factory closed and Maynards Wine Gums and associated sweet manufacture was continued at a Sheffield premises that had come on-stream in 1991. By 2002 worldwide sales of Maynards Wine Gums alone had reached a value of forty million pounds sterling per annum.
The Harringay premises is now a warehouse for The Oriental Carpet Company. The Ouseburn toffee factory is part of a multimillion pound urban regeneration programme.
Products
- Maynards Wine Gums
- Maynards Wine Pastilles
- Maynards Wine Sours
- Maynards Sports Mix
- Maynards Midget Gems.
- Maynards Wine Gums Light
- Maynards Swedish Berries
- Maynards Fuzzy Peaches
- Maynards Swedish Fish
- Maynards Sour Cherry Blasters
- Maynards Sour Watermelons
- Maynards Ultra Sour Patch Kids
- Maynards Sour Patch Kids
- Maynards Sour Chillers
- Maynards Juicy Squirts Berry
- Maynards Blush Berries
- Maynards Blackberry Bushels
- Maynards Orange Twists
- Maynards Sour Grapes
External links
Sources
- Maynards Wine Gums. Random House. ISBN 9780099824442.
- Maynards factsheet from Cadbury
References
- ^ Investsors Chronicle, Vol 71, 1985
Kraft Foods brands Nabisco
and other snacksArrowroot · Barnum's Animals · Better Cheddars · Cheese Nips · Cameo · Chips Ahoy! · Claussen · Club Social · Corn Nuts · Fig Newton · Filipinos · Fudgee-O · Ginger Snaps · Handi-Snacks · Honey Maid · In a Biskit · Jell-O · Lefèvre-Utile (LU) · Lorna Doone · Mallomars · Nilla · Nutter Butter · Oreo · Peek Freans · Planters · Premium Crackers · Ritz Crackers · SnackWells · Sociables · Social Tea · Teddy Grahams · Triscuit · Vegetable Thins · Wheatsworth · Wheat Thins
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1In the United States, these products are marketed by The Hershey Company (but made by Kraft's Cadbury subsidiary) under a prior licensing agreement.
2This brand is owned by Rudolf Wild GmbH and manufactured under license by Kraft Foods only in the United States, Canada, and Greenland.
Ticker: NYSE: KFT · Kraft Foods Corporate · Kraft Media CenterCategories:- Confectionery companies of the United Kingdom
- Cadbury brands
- Companies established in 1896
- 1896 establishments in the United Kingdom
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