- Cheez Whiz
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Cheez Whiz 
Country of origin United States Source of milk Cows Texture Thick sauce Aging time n/a Cheez Whiz is a thick processed cheese sauce or spread sold by Kraft Foods. It was developed by a team led by food scientist Edwin Traisman (1915–2007) and was first marketed in 1953.[1]
The bright orange, viscous paste usually comes in a glass jar and is used as a topping for cheesesteaks, corn chips, hot dogs and other foods. It is marketed in Canada, México, the Philippines, the United States and Venezuela.
Cheez Whiz is one of a number of "processed cheese foods", a category including some types of individually-wrapped cheese slices. These products contain regular cheese that has been reprocessed along with additional ingredients such as emulsifiers and stabilizing agents, such as xanthan gum or carrageenan. These products derive their tanginess and flavor from additional ingredients such as citric acid and flavoring compounds. Annatto is used for coloring.
In some markets, the product has been sold in a narrow jar that tapered towards the base when sold as a spread. When Cheez Whiz is advertised as a dip or a sauce, the jars are larger and more of a squat cylindrical shape.
Products include:
- Cheez Whiz
- Cheez Whiz Light
- Cheez Whiz Tex Mex
- Salsa Con Queso
- Cheez Whiz Italia
Cheez Whiz can also be found in "Handi Snacks" products such as Ritz Cheez Whiz 'n' Crackers in Canada.
Cheez Whiz was reformulated in the early 21st Century. The new formula is used for Cheez Whiz Light (15.5 oz) as well as the Original Big Cheese (15 oz). The products' jars were also widened to allow dipping.
References
- ^ Hevesi, Dennis. 9 June 2007, New York Times, Edwin Traisman, 91, Dies; Helped Create Iconic Foods". Accessed 10 November 2008.
External links
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1In the United States, these products are marketed by The Hershey Company (but made by Kraft's Cadbury subsidiary) under a prior licensing agreement.
2This brand is owned by Rudolf Wild GmbH and manufactured under license by Kraft Foods only in the United States, Canada, and Greenland.
Ticker: NYSE: KFT · Kraft Foods Corporate · Kraft Media CenterProcessed cheese American cheese • Brânză topită • Cheese spread • Cheez Whiz • Chesdale Cheese • Cup cheese • Dairylea (cheese) • Easy Cheese • Imitation cheese • Kraft Singles • James L. Kraft • Pimento cheese • Pizza cheese • Primula (food) • Provel cheese • The Laughing Cow • Velveeta
American cheeses Alouette (cheese) • American cheese • Baby Swiss • Bergenost • Brick cheese • Buffalo mozzarella • Cheese curds • Colby cheese • Colby-Jack • Cream cheese • Creole cream cheese • Cuba cheese • D'Isigny (cheese) • Hoop cheese • Humboldt Fog • Kunik cheese • Liederkranz cheese • Maytag Blue cheese • Monterey Jack • Muenster (cheese) • Pepper jack cheese • Pinconning cheese • Red Hawk (cheese) • String cheese • Swiss cheese • Teleme cheese • Wisconsin cheese
Categories:- American cheeses
- Kraft Foods brands
- Processed cheese
- 1953 introductions
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