Crystal Light

Crystal Light

Crystal Light is available in single- and multi-serve packets.
Type	Flavored water
Manufacturer	Kraft Foods
Introduced	1982
Variants	On The Go (single-serve packets of beverage mix), multi-serve canisters (multi-serve packets of beverage mix)
Website	www.CrystalLight.com

Crystal Light is a low-calorie powdered beverage mix that offers naturally and artificially sweetened beverage options in multiple flavors. Originally marketed in 1982 with Linda Evans as its spokesperson, the company later had celebrities Raquel Welch and Priscilla Presley as spokeswomen. The catch phrase for each of the ads was, "I believe in Crystal Light, because I believe in me."

History

First packaged in multi-serve canisters, Crystal Light launched single-serve "On The Go" packets in 2004. In 2009, Crystal Light redesigned its multi-serve packaging. On a finished case goods basis, the new design uses 250 tons less packaging than the original. ^[1] In 2010, Crystal Light launched Pure Fitness, a naturally-sweetened low-calorie fitness drink mix.^[2] It is sweetened with sugar and Truvia, a sweetener derived from the stevia plant. It is currently sold in "On The Go" packets.^[3] In 2011, Crystal Light Pure Fitness was renamed Crystal Light Pure, and three additional flavors were introduced.^[4]

Kraft Foods, the parent company of Crystal Light, offers a product locator on its website to help locate flavors in a desired location. Crystal Light is sold in the U.S. and Canada.

Women who drink Crystal Light drink 20 percent more water. This statistic is based on consumption of tap, bottled, flavored water and prepared powdered beverages from Kantar Worldpanel Beverage data.^[5]

Products

Crystal Light is available in naturally and artificially sweetened varieties, and is gluten free. Most Crystal Light flavors (24) contain five calories per a serving of 8 fl. oz. It is sold in different package sizes. Single-serve "On The Go" varieties come in both 7- and 10-count packages. Multi-serve packets are available in 8-quart canisters (eight 1-qt. packets), 10-quart canisters (five 2-qt. packets), and 12-quart canisters (six 2-qt. packets). Crystal Light varieties include Refreshment, Sunrise, Tea, Enhanced and Skin Essentials. The Hunger Satisfaction variety contains 5g of fiber and 3g of protein (from milk) per serving. The Focus and Energy varieties contain 40 and 60mg of caffeine per serving, respectively, and the Fiber variety contains 3g of prebiotic fiber from inulin, advertised as supporting digestive health.^[6]

Crystal Light flavors include:^[7]

• Refreshment series: Crystal Light classic flavors
  • Lemonade
  • Cranberry Apple
  • Fruit Punch
  • Pink Lemonade
  • Raspberry Ice
  • Raspberry Lemonade
  • Strawberry Kiwi
  • Strawberry Orange Banana
  • White Grape
• Sunrise series: Crystal Light with 100% Daily Value of vitamin C and 10% Daily Value of calcium per serving
  • Classic Orange
  • Ruby Red Grapefruit
  • Tangerine Strawberry
• Tea series: Crystal Light tea varieties
  • Green Tea Honey Lemon
  • Green Tea Raspberry
  • Iced Tea
  • Raspberry Tea
  • Peach Iced Tea
  • Decaffeinated Iced Tea
  • Green Tea Peach Mango
• Enhanced series: Crystal Light containing (or specially formulated with) select ingredients
  • ENERGY Wild Strawberry
  • ENERGY Grape
  • ENERGY Peach Mango (available exclusively at Walmart)
  • FOCUS Citrus Splash
  • HUNGER SATISFACTION Strawberry Banana
  • ANTIOXIDANT Cherry Pomegranate
  • METABOLISM+ Green Tea Peach Mango
  • FIBER Raspberry Peach
• Skin Essentials series: Crystal Light with antioxidant vitamins and a plant extract to help nourish skin from within when two 16.9 fl. oz. servings per day are consumed
  • White Peach Tea
  • Pomegranate Lemonade

Crystal Light Pure flavors include:^[8]

• Grape
• Strawberry Kiwi
• Tropical Blend
• Mixed Berry
• Lemonade

References

1. ^ "New Crystal Light Container". Greenerpackage.com. http://www.greenerpackage.com/source_reduction/sleek_new_crystal_light_container_offers_clear_advantages. Retrieved March 13, 2011. 
2. ^ "Kraft Introduces Stevia Sweetened Fitness Drink". Beveragedaily.com. http://www.beveragedaily.com/Formulation/Kraft-introduces-stevia-sweetened-fitness-drink?utm_source=RSS_text_news. Retrieved March 13, 2011. 
3. ^ "Crystal Light - Refreshing Flavors, Pure Flavors and Enhanced Flavors". Kraftbrands.com. http://www.kraftbrands.com/crystallight/Pages/default.aspx#/pure-flavors. Retrieved March 13, 2011. 
4. ^ "Crystal Light - Refreshing Flavors, Pure Flavors and Enhanced Flavors". Kraftbrands.com. http://www.kraftbrands.com/crystallight/Pages/default.aspx#/pure-flavors. Retrieved March 13, 2011. 
5. ^ "Kantar Worldpanel Beverage". Kantarworldpanel.com. http://www.kantarworldpanel.com/. Retrieved March 13, 2011. 
6. ^ "Crystal Light - Refreshing Flavors, Pure Flavors and Enhanced Flavors". Kraftbrands.com. http://www.kraftbrands.com/crystallight/Pages/default.aspx#/enhanced-flavors. Retrieved March 13, 2011. 
7. ^ "Crystal Light - Refreshing Flavors, Pure Flavors and Enhanced Flavors". Kraftbrands.com. http://www.kraftbrands.com/crystallight/Pages/default.aspx#/home. Retrieved March 13, 2011. 
8. ^ "Crystal Light - Refreshing Flavors, Pure Flavors and Enhanced Flavors". Kraftbrands.com. http://www.kraftbrands.com/crystallight/Pages/default.aspx#/pure-flavors. Retrieved March 13, 2011. 

External links

• Kraft Foods' product page
• Crystal Light Website
• Crystal Light Facebook Page
• Crystal Light Pure Facebook Page
• Crystal Light Twitter Page