- Kraft Singles
Kraft Singles is a pasteurized cheese product manufactured and sold by
Kraft Foods, introduced in 1947. One of the more famous ad campaigns involved the claim that each ¾ ounce slice contained "five ounces of milk" (with milk being poured into a glass next to Kraft Singles), which makes them taste better than imitation cheese slices made mostly with vegetable oiland water (with oil being poured into a glass next to imitation cheese with ominous music in the background) and hardly any milk. The campaign was lambasted for its implications that each slice contained the same amount of calcium as a five ounce glass of milk and also more calcium than imitation cheese slices, which eventually led to a ruling by the Federal Trade Commissionin 1992 that ordered Kraft to stop making false claims in its advertising. [http://www.ftc.gov/opa/predawn/F87/kraft.txt] [http://www.ftc.gov/opa/predawn/F89/kraftid.txt] [http://www.ftc.gov/opa/predawn/F93/kraft-op.txt] [ [http://www.ftc.gov/opa/predawn/F93/kraft-app5.htm Kraft Opinion-08/10/92 ] ]
The text on the packaging above the
nutrition facts labelreads "Milk Makes 'Em Taste Great!". The current slogan for its product is "Have a Happy Sandwich". Most notably, it often used the Kraft Cheese jingle, and the "Every Single Time" slogan.
milk, whey, milkfat, milk proteinconcentrate, salt, calcium phosphate, sodium citrate, whey proteinconcentrate, sodium phosphate, sorbic acidas a preservative, apocarotenal(color), annatto(color), enzymes, vitamin D3, cheese culture.
* [http://www.kraftsingles.com/ Kraft Singles website]
* [http://www.familyfarmdefenders.org/pmwiki.php/MPC/IsThereKrapInYourKraftSingles Is There Krap In Your Kraft Singles?]
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