Kraft Singles

Kraft Singles is a pasteurized cheese product manufactured and sold by Kraft Foods, introduced in 1947. One of the more famous ad campaigns involved the claim that each ¾ ounce slice contained "five ounces of milk" (with milk being poured into a glass next to Kraft Singles), which makes them taste better than imitation cheese slices made mostly with vegetable oil and water (with oil being poured into a glass next to imitation cheese with ominous music in the background) and hardly any milk. The campaign was lambasted for its implications that each slice contained the same amount of calcium as a five ounce glass of milk and also more calcium than imitation cheese slices, which eventually led to a ruling by the Federal Trade Commission in 1992 that ordered Kraft to stop making false claims in its advertising. [http://www.ftc.gov/opa/predawn/F87/kraft.txt] [http://www.ftc.gov/opa/predawn/F89/kraftid.txt] [http://www.ftc.gov/opa/predawn/F93/kraft-op.txt] [ [http://www.ftc.gov/opa/predawn/F93/kraft-app5.htm Kraft Opinion-08/10/92 ] ]

The text on the packaging above the nutrition facts label reads "Milk Makes 'Em Taste Great!". The current slogan for its product is "Have a Happy Sandwich". Most notably, it often used the Kraft Cheese jingle, and the "Every Single Time" slogan.

Ingredients: milk, whey, milkfat, milk protein concentrate, salt, calcium phosphate, sodium citrate, whey protein concentrate, sodium phosphate, sorbic acid as a preservative, apocarotenal (color), annatto (color), enzymes, vitamin D₃, cheese culture.

References

External links

* [http://www.kraftsingles.com/ Kraft Singles website]
* [http://www.familyfarmdefenders.org/pmwiki.php/MPC/IsThereKrapInYourKraftSingles Is There Krap In Your Kraft Singles?]