Chipwich

This article is about the ice cream snack. For the potato chip sandwich, see Crisp sandwich.

A Chipwich is an ice cream sandwich made of ice cream between two chocolate chip cookies. Sometimes, the sandwich is rolled in chocolate chips which stick to the ice cream. The original Chipwich was invented by Richard LaMotta (1942-2010) in New York City. The original Chipwich is made up of vanilla ice cream sandwiched by two chocolate-chip cookies.

Chipwiches date back to 1981 when LaMotta invented the Chipwich and began a guerilla marketing campaign, in which he trained and enlisted 100 street cart vendors (mostly students) to sell the Chipwich on the streets of New York City. The campaign established Chipwich as a successful brand. CoolBrands, the country's second-largest ice cream distributor, bought the Chipwich brand in 2002, and sold it in 2007 to Dreyer's division of Nestlé who has stopped production of the original Chipwich because it competed with its own chocolate chip cookie ice cream sandwich.

External links

• Chipwich Inc. home page
• New York Times article on Chipwich, Inc.'s 1992 Chapter 11 filing
• CoolBrands press release announcing sale of Chipwich to Dreyer's
• CBC News article on CoolBrands sale of Chipwich brand to Dreyer's
• Ellyn E. Spragins, "Passing the Hat... Again", Inc. Magazine, Sept. 1990
• "War of the Chocolate Chips", TIME, Sept. 28, 1981