Coffee Crisp

A Coffee Crisp split in half

Coffee Crisp is a popular chocolate bar created in Canada.

History

The origins of the bar are in the UK in the 1930s with a chocolate bar named Rowntree's Wafer Crisp. This was later renamed to Chocolate Crisp. The bar was later introduced to Canadians as Biscrisp. In 1938, a coffee variation (Coffee Crisp) was added to the line of flavoured Biscrisps (which included fruit flavours). It is presently marketed by Nestlé Canada. The bar is a combination of coffee cream, cookie wafers and milk chocolate coating. It does contain a small amount of coffee, although much of its coffee taste comes from flavouring.

Other versions of the confection

In 2001, the first variation of the Coffee Crisp brand was introduced, a limited edition "Coffee Crisp Orange" flavour. A limited amount of the orange flavour was reissued in 2002. 2002 also saw the release of a limited edition "Coffee Crisp Raspberry" flavour. "Coffee Crisp Café Caramel" was sold in the summer of 2004 and once again in the summer of 2006 and a limited edition "Coffee Crisp White" was launched in the autumn that same year. A limited edition maple flavored bar was available from April to September 2005.

For much of the 2000s, Coffee Crisp was available in "French Vanilla" and "Triple Mocha" flavours. 2005 also saw the introduction of the coffee bean shaped "Coffee Crisp Beans". The most recent bar form was Coffee Crisp Yogurt.

In January 2007, all then-existing variations of Coffee Crisp bars besides the original were discontinued.

2009 saw the introduction of the Coffee Crisp 70% dark chocolate.

A Coffee Crisp-flavoured ice cream bar and ice cream flavour are also available.

Availability outside of Canada

Canadian expatriates have long lamented the bar's relative unavailability outside of Canada. Coffee Crisp is available in Australia at some specialised sweet shops, and unofficial exports of Coffee Crisp treats (originally labelled for the Canadian market) to the USA have also occurred, especially in shops close to the Canadian border.

There was a petition at coffeecrisp.org asking Nestlé to market the Coffee Crisp in all US cities. According to the site, the petition succeeded,^[1] and Nestlé began marketing the Coffee Crisp nationwide in late July 2006.^[2]

As of April 2009, the marketing of the Coffee Crisp bar into the USA was discontinued by Nestle Canada.^{[citation needed]} As of May 2009, Coffee Crisp was being imported into the US market by British Wholesale Imports (BWI).

References

1. ^ "We Win! Coffee Crisp to be Sold Nationwide!". 2006. Archived from the original on Dec 22, 2007. http://web.archive.org/web/20071222052109/http://coffeecrisp.org/. Retrieved 2009-02-10. "After six long years of petitioning Nestle they have finally seen the light. In late July, 2006 Nestle began to market Coffee Crisp nationally, treating it like any other of the many candy bars they sell in the U.S. For the first time, Americans will finally be exposed to what had previously been an exclusively Canadian delicacy." 
2. ^ Bonisteel, Sara (October 10, 2006). "A Canadian Candy Bar's Long Journey to America". FOX News. http://www.foxnews.com/story/0,2933,219040,00.html. Retrieved 2009-02-10. "In 2000, John Flaig, a Milwaukee software engineer, posted an online petition on his Web site, CoffeeCrisp.org, asking Nestlé to start selling the Coffee Crisp — a chocolate wafer bar with creamy coffee filling — in the U.S. Six years and thousands of supporting signatures later, Flaig can now find it in his state, and soon (very soon, he hopes), at his gas station." 

External links

• Coffee Crisp at Nestlé