- PowerBar
PowerBar is an American maker of
energy bar s and other related products (particularlysports drink s, gel-based foodstuffs for distance athletes, and the "Pria" bars targeted at women).The PowerBar company was founded by
Brian Maxwell , a Canadian athlete and entrepreneur, in his kitchen with his girlfriend, Jennifer Biddulph, a nutritionist who later became his wife. He used $55,000 in cash to launch the company in1986 inBerkeley, California . This was the first "energy bar" for use by endurance athletes, such as ultra marathoners and cyclists, while competing. This spawned a new category of food products that are now widely used as snack foods. He eventually acquired a headquarters building in downtown Berkeley.The company eventually earned $150 million in sales before being purchased by
Nestlé in 2000 for $375 million.In February 2007, PowerBar moved its headquarters from Berkeley, CA to the Nestle headquarters in Glendale, CA. With the move came the hiring of an entirely new marketing team.
ee also
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Energy bar External links
* [http://www.powerbar.com/ PowerBar website]
* [http://www.sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/2004/03/20/BAG4D5OL2J1.DTL PowerBar founder collapses] from the "San Francisco Chronicle ", March 20, 2004
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