Yorkie (chocolate bar)

Yorkie is a chocolate bar made by Nestlé. It was originally branded by Rowntree's of York, hence the name. Compared to bars such as Dairy Milk, it is very chunky, and has been aimed at men.

History

In the 1980s for example, toy Corgi Yorkie lorries were available and TV ads featured truckers. The recent ad campaign made this more explicit with the slogan "It's not for girls", which caused controversy. Nestlé also received complaints about this campaign from Norwegian and UK customersFact|date=February 2008, who find it sexist and distasteful. Special versions for use in Ministry of Defence ration packs read "It's not for civvies". In 2006 a special edition that "was" for girls was sold, wrapped in pink. Aside from the original milk chocolate bar, several variants are available, such as "biscuit and raisin" flavour, "honeycomb" flavour, and Yorkie Ice Cream.

For a time, trains arriving at York railway station would pass a billboard which read "Welcome to" and then a picture of a Yorkie bar, with the end bitten off, so it read "Welcome to York" (and beneath it, the slogan "Where the men are hunky and the chocolate's chunky")

Flavours

*Original [http://www.taquitos.net/snacks.php?snack_code=2468]
*Raisin & Biscuit
*Honeycomb [http://www.taquitos.net/snacks.php?snack_code=2535]
*White

Cultural References

The Yorkie campaign was prominently featured as a plot-point in episode three of the second series of "Lewis" ("Life Born of Fire"). In the episode, DS James Hathaway protests at a reductive view of sexuality wherein men are defined as men by an affinity for 'Yorkie bars and Loaded'. This diatribe forms his response to the direct question "Are you gay?" from his superior, DI Robbie Lewis, which he ultimately fails to answer. At the end of the episode, Hathaway is seen producing a Yorkie bar and handing it to his superior - although given the attitudes of both men throughout, this creates rather than clears up ambiguity.

External links

* [http://www.nestle.co.uk Nestle.co.uk]
* [http://www.nestle.com Nestle.com]
* [http://www.nestle.co.uk/OurBrands/AboutOurBrands/ConfectioneryAndCakes/Yorkie.htm Nestle Yorkie page]
* [http://www.nestle.co.uk/Nutrition/NutritionInformation/Brand.htm?Category=ConfectioneryAndCakes&Brand=Yorkie Nutritional Information about the Yorkie bar]