Juicy Juice

Juicy Juice
Nestlé Juicy Juice logo

Juicy Juice is a brand of juices and juice concentrates geared toward children and sold in the United States by Nestlé using the slogan "The very best juice for the very best kids."[1] Prior to March 2006, it was known as Libby's Juicy Juice and was formerly owned by the Libby's Canned Food Company, and was best known for funding the cartoon series Arthur, but is now labeled with the Nestlé parent brand. The headquarters[2] of Juicy Juice in the United States is located in Glendale, California, a suburb in the greater Los Angeles area.

Contents

Manufacture

Juicy Juice is pasteurized.[3] It is manufactured in Ocean Spray production facilities, as a result of a 2002 joint agreement between Nestle and Ocean Spray.[4]

Advertising

Nestlé makes extensive use of social media in promoting Juicy Juice, using Twitter and maintaining both a FaceBook page and a YouTube channel. They were innovators in their use of Twitter.[5] Comments and other activities are moderated by Nestlé.[6]

References

  1. ^ Juicy Juice Channel on YouTube As of May 29, 2010 the channel prominently featured the slogan.
  2. ^ http://www.nestleusa.com/PubCareers/Locations.aspx nestleusa.com
  3. ^ Juicy Juice FAQ No. 5
  4. ^ http://www.emailwire.com/news/foo2214.shtml Emailwire.com Dead link as of May 29, 2010.
  5. ^ "Nestlé uses live ‘tweets’ in ad campaign" article on FoodBev.com by Claire Phoenix, June 19, 2009
  6. ^ Social Media Code of Conduct

External links



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