Chokito

Chokito
Chokito
A Chokito, split

A Chokito is a chocolate covered chocolate bar containing caramel fudge with crisped rice,[1] manufactured by Nestlé Australia, Nestlé Switzerland and Nestlé Brazil.[2] The current slogan for Chokito in Australia is "big feed, big taste",[3] while in the 1970s the tag line was "Chokito gets you going".

Advertising

Chokito was relaunched in 2010 in Australia with new packaging and a new recipe reformulation.[4] This included moving away from compound chocolate that was in the original formula and adding guarana. Also in 2010 was a new advertisting campaign based around a man barring club bouncers from entering places like bathrooms and a gym, saying the advertising's catchphrase, "No no no." The campaign, targeted at men 24-35, had 380,000 views in two weeks, on sites YouTube & Break.com.[5]

See also

References

  1. ^ Kath (17 April 2007). "Nestle Chokito review". Chocablog. http://www.chocablog.com/reviews/nestle-chokito/. Retrieved 4 June 2011. 
  2. ^ Nestle. "Chokito nutritional info". Nestle. http://www.nestle.com.au/OurProducts/Cat/Confectionery/Chokito/Chocolate_Bar.aspx. Retrieved 4 June 2011. 
  3. ^ http://www.clu.org.uk/sap/2008/07/30/nestl-chokito/
  4. ^ "Nestle Chokito – NEW Creamier Chocolate". Gone Chocco. 17 May 2010. http://gonechocco.com/?p=1454. Retrieved 4 June 2011. 
  5. ^ "JWT Sydney scores over 380,000 views with Chokito 'Bouncer' web film in less than 2 weeks". Campaign Brief. 12 May 2010. http://www.campaignbrief.com/2010/05/jwt-sydney-scores-over-360-000.html. Retrieved 4 June 2011. 

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