List of memory biases

In psychology and cognitive science, a memory bias is a cognitive bias that either enhances or impairs the recall of a memory (either the chances that the memory will be recalled at all, or the amount of time it takes for it to be recalled, or both), or that alters the content of a reported memory. There are many types of memory bias, including:

• Choice-supportive bias: remembering chosen options as having been better than rejected options (Mather, Shafir & Johnson, 2000)
• Change bias: after an investment of effort in producing change, remembering one's past performance as more difficult than it actually was^[1]
• Childhood amnesia: the retention of few memories from before the age of four
• Consistency bias: incorrectly remembering one's past attitudes and behaviour as resembling present attitudes and behaviour.
• Context effect: that cognition and memory are dependent on context, such that out-of-context memories are more difficult to retrieve than in-context memories (e.g., recall time and accuracy for a work-related memory will be lower at home, and vice versa)
• Cross-race effect: the tendency for people of one race to have difficulty identifying members of a race other than their own
• Cryptomnesia: a form of misattribution where a memory is mistaken for imagination, because there is no subjective experience of it being a memory.^[1]
• Egocentric bias: recalling the past in a self-serving manner, e.g., remembering one's exam grades as being better than they were, or remembering a caught fish as bigger than it really was
• Fading affect bias: a bias in which the emotion associated with unpleasant memories fades more quickly than the emotion associated with positive events.^[2]
• Generation effect (Self-generation effect): that self-generated information is remembered best. For instance, people are better able to recall memories of statements that they have generated than similar statements generated by others.
• Google effect: the tendency to forget information that can be easily found online.
• Hindsight bias: the inclination to see past events as being predictable; also called the "I-knew-it-all-along" effect.
• Humor effect: that humorous items are more easily remembered than non-humorous ones, which might be explained by the distinctiveness of humor, the increased cognitive processing time to understand the humor, or the emotional arousal caused by the humor.
• Illusion-of-truth effect: that people are more likely to identify as true statements those they have previously heard (even if they cannot consciously remember having heard them), regardless of the actual validity of the statement. In other words, a person is more likely to believe a familiar statement than an unfamiliar one.
• Lag effect: see spacing effect
• Leveling and Sharpening: memory distortions introduced by the loss of details in a recollection over time, often concurrent with sharpening or selective recollection of certain details that take on exaggerated significance in relation to the details or aspects of the experience lost through leveling. Both biases may be reinforced over time, and by repeated recollection or re-telling of a memory.^[3]
• Levels-of-processing effect: that different methods of encoding information into memory have different levels of effectiveness (Craik & Lockhart, 1972).
• List-length effect: a smaller percentage of items are remembered in a longer list, but as the length of the list increases, the absolute number of items remembered increases as well.
• Misinformation effect: that misinformation affects people's reports of their own memory.
• Misattribution: when information is retained in memory but the source of the memory is forgotten. One of Schacter's (1999) Seven Sins of Memory, Misattribution was divided into Source Confusion, Cryptomnesia and False Recall/False Recognition.^[1]
• Modality effect: that memory recall is higher for the last items of a list when the list items were received via speech than when they were received via writing.
• Mood congruent memory bias: the improved recall of information congruent with one's current mood.
• Next-in-line effect: that a person in a group has diminished recall for the words of others who spoke immediately before or after this person.
• Osborn effect: that being intoxicated with a mind-altering substance makes it harder to retrieve motor patterns from the Basal Ganglion. (e.g., Shushaka, 1958).
• Part-list cueing effect: that being shown some items from a list makes it harder to retrieve the other items (e.g., Slamecka, 1968).
• Peak-end effect: that people seem to perceive not the sum of an experience but the average of how it was at its peak (e.g. pleasant or unpleasant) and how it ended.
• Persistence: the unwanted recurrence of memories of a traumatic event.
• Picture superiority effect: that concepts are much more likely to be remembered experientially if they are presented in picture form than if they are presented in word form.^[4]
• Positivity effect: that older adults favor positive over negative information in their memories.
• Primacy effect, Recency effect & Serial position effect^[5]: that items near the end of a list are the easiest to recall, followed by the items at the beginning of a list; items in the middle are the least likely to be remembered.^[5]
• Processing difficulty effect
• Reminiscence bump: the recalling of more personal events from adolescence and early adulthood than personal events from other lifetime periods (Rubin, Wetzler & Nebes, 1986; Rubin, Rahhal & Poon, 1998).
• Rosy retrospection: the remembering of the past as having been better than it really was.
• Self-relevance effect: that memories relating to the self are better recalled than similar information relating to others.
• Source Confusion: misattributing the source of a memory, e.g. misremembering that one saw an event personally when actually it was seen on television.
• Spacing effect: that information is better recalled if exposure to it is repeated over a longer span of time.
• Stereotypical bias: memory distorted towards stereotypes (e.g. racial or gender), e.g. "black-sounding" names being misremembered as names of criminals^[1]
• Suffix effect: the weakening of the recency effect in the case that an item is appended to the list that the subject is not required to recall (Morton, Crowder & Prussin, 1971).
• Suggestibility: a form of misattribution where ideas suggested by a questioner are mistaken for memory.
• Telescoping effect: the tendency to displace recent events backward in time and remote events forward in time, so that recent events appear more remote, and remote events, more recent.
• Testing effect: that frequent testing of material that has been committed to memory improves memory recall.
• Tip of the tongue phenomenon: when a subject is able to recall parts of an item, or related information, but is frustratingly unable to recall the whole item. This is thought an instance of "blocking" where multiple similar memories are being recalled and interfere with each other^[1]
• Verbatim effect: that the "gist" of what someone has said is better remembered than the verbatim wording (Poppenk, Walia, Joanisse, Danckert, & Köhler, 2006).
• Von Restorff effect: that an item that sticks out is more likely to be remembered than other items (von Restorff, 1933).
• Zeigarnik effect: that uncompleted or interrupted tasks are remembered better than completed ones.

See also

• Index of public relations-related articles
• List of cognitive biases
• List of common misconceptions
• List of fallacies
• List of misquotations
• Recall bias
• Cross-race effect

Footnotes

1. ^ ^{a b c d e} Schacter, Daniel L. (1999). "The Seven Sins of Memory: Insights From Psychology and Cognitive Neuroscience". American Psychologist 54 (3): 182–203. doi:10.1037/0003-066X.54.3.182. PMID 10199218. 
2. ^ Walker, W. Richard; John J. Skowronski, Charles P. Thompson (2003). "Life Is Pleasant—and Memory Helps to Keep It That Way!". Review of General Psychology (Educational Publishing Foundation) 7 (2): 203–210. doi:10.1037/1089-2680.7.2.203. http://www.apa.org/journals/releases/gpr72203.pdf. Retrieved 2009-08-27. 
3. ^ Koriat, A.; M. Goldsmith, A. Pansky (2000). "Toward a Psychology of Memory Accuracy". Annual Review of Psychology 51 (1): 481–537. doi:10.1146/annurev.psych.51.1.481. PMID 10751979. 
4. ^ Nelson, D. L.; U. S. Reed, J. R. Walling (1976). "Pictorial superiority effect". Journal of Experimental Psychology: Human Learning & Memory 2: 523–528. 
5. ^ ^{a b} Martin, G. Neil; Neil R. Carlson, William Buskist (2007). Psychology (3rd ed.). Pearson Education. pp. 309–310. ISBN 9780273710868. 

References

• Greenwald, A. (1980). "The Totalitarian Ego: Fabrication and Revision of Personal History" American Psychologist, Vol. 35, No. 7.
• Schacter, D. L., J. Y. Chiao, J. P. Mitchell. (2003). "The Seven Sins of Memory. Implications for Self" Annals of the New York Academy of Sciences 1001 (1), 226–239.