DWKX

For the radio station of the same name in Davao City, see DXRV.

DWKX (103.5 Wow FM)

City of license	Pasig City
Broadcast area	Metro Manila
Branding	103.5 Wow FM
Slogan	Lahveet! Labas Dila!
Frequency	103.5 MHz
First air date	October 23, 1995 as K-Lite January 1, 2007 as Heart FM June 20, 2007 as Max FM August 23, 2010 as Wow FM
Format	Hot AC, OPM
Power	25,000 watts
Class	C, D, E
Callsign meaning	DWKX
Former callsigns	DWCS (1986–1995)
Owner	Advanced Media Broadcasting System, Inc.
Website	http://www.1035wowfm.webs.com

DWKX, branded as 103.5 Wow FM, is an FM radio station in the Philippines owned by Advanced Media Broadcasting System, Inc. The station's studio is located in Jollibee Plaza, Ortigas Center, Pasig City, with its transmitter located in Mandaluyong City. It is a 24-hour operating station except on Mondays where it signs-off at midnight, and except Holy Week of each year where it signs-off at midnight of Maundy Thursday and lasts until 3 am of Easter Sunday.

103.5 Wow FM can be heard online at http://www.1035wowfm.webs.com

It was known as K-Lite 103.5 from 1995–2007 and Heart 103.5 from January 2007 - June 2007.

In November 2006, the management of K-Lite decided to reformat and reorganize the station. In December of the same year, it was relaunched as Heart 1035 with new on-air personalities. They transferred their studio from Paragon Plaza to Jollibee Plaza.

On June 19, 2007, at exactly 9:00 pm, 103.5 underwent another change of format, rebranding as 103.5 Max FM (identified on-air as "one-oh-three and-a-half Max FM" until June 18, 2010). By 2009 they switched directions to Top 40/Dance but kept the 103.5 Max FM moniker intact.

But by late August 2010, the station underwent a complete reformat as it shifted from an A-B format to a "pang-masa" format. This is The Radio Partners Inc.'s first venture into the mainstream, mass-based market.

History & Programming

103.5 K-Lite (1995–2006)

K-Lite from 1995 to 2006.

Seven of Manila's best disc jockeys (Joe Schmoe, Paul Reno, Jay Latin, Dick Reese, Joshua, Martin Gill and Little David) set out to form a radio station that would best the much-established and well-known old hands of the industry. The new station occupied the frequency, studios and equipment formerly handled by the defunct standards music station DWCS (103.5 CS, then owned by Global Broadcasting System) and changed its call sign to DWKX. K-Lite started airing on October 23, 1995.The first DJ to go on the air was Joe Schmoe; his first song was Pride (In the Name of Love) by U2. Within a few months, it became the favorite radio station of the young professionals and more outspoken listeners.

Offering the best of adult contemporary music and spicing everyday music fare with daring, thought provoking talk, Manila's "First InterActive Radio Station" became a reality. Through the years, K-Lite aired quality talk shows including the groundbreaking program, Talk Back with Joshua (replaced by Vince in 2005) and Jinji, as well as Nitelite with Li'l David, Monica and The Blade, Girl Talk with Monica and Jinji, Sportslite with Anthony Suntay and Twisted with Jessica Zafra and Li'l David. K-Lite made radio talk shows a staple in the FM band.

The station changed its format to attract more audiences from different demographics. From "Right Kind of Lite" format in the late 1990s to "Best Music of the 80s, 90s & Today" in the turn of the century to "Manila's Lite Alternative" in 2003 to 2006. K-Lite began playing alternative rock and sometimes hard rock music on a more frequent basis.

103.5 K-Lite made promotional events that meant more than just parties. The station brought their loyal listeners to get front row seats to the Grammy Awards, International concert tours and celebrity events, and later on, serving free Starbucks Coffee to the call centre agents in the past few years. K-Lite also made its milestone as the very first radio station that covered The Dodgeball Cup on The Morning Brew.

Disc jockeys of K-Lite made their final broadcast altogether on November 30, 2006 to give thanks to their beloved listeners.

Its lite alternative format has since been carried over to sister station Jam 88.3.

Heart FM 1035 (2007)

On January 1, 2007, Heart 103.5 debuted on the airwaves as "Easy Listening the Way it Should Be. The format was easy listening (a mix of contemporary alternative & R&B). They later switched their slogan to "Easy Listening. Redefined."

The lineup consisted of the shows as "THE RIDE" with Janice & Migz from 6-10am, "THE WORKSPACE" with Micky from 10am-2pm, "THE PITSTOP" with Claudine from 2-4pm, & "SUNDOWN" with Tanya from 4-8pm. Past shows: "THE CHATROOM" with Lia from 8pm-12MN & "THE FLIGHT" with Mikey from 12MN-4am.

Heart 1035 had a number of promotional events in the span of six months (Heart Cinemania Premieres, Drives & Jives Stickering, Heart on Air & Ice, Voices for Albay, and others). But in May 2007, Heart 1035 sponsored "The Best Damn Thing" Contest where they sent one of their loyal listeners to Hong Kong to meet Avril Lavigne in person for a special Asian Launch of her album "The Best Damn Thing" at the Hong Kong Convention Center.

Also in May 2005, Heart 1035 won the award for Caltex Fastbreak to the NBA Promo as "The Best Radio Station in Execution of a Promo" beating out other competing radio stations (Jam 88.3, Wave 89.1, Magic 89.9, RX 93.1, Hit 99.5 (now 99.5RT), and Crossover 105.1).

On June 18, 2007, the Heart personalities made their final broadcast as a group.

Though Heart 1035 lasted for only six months, due to management & other issues, it was renamed as "103½ Max FM".

103.5 Max FM (as an AC station, 2007–2009)

"At exactly 9:00 p.m. of June 19, 2007 (originally planned 12:00am July 2nd, 2007), 103.5 presented a new format that sounds more mature akin to adult contemporary. The music covers both old and new hits with a new station name: 103.5 (initially read on air as one-oh-three and-a-half) MAX FM. Their slogan is "In Tune with Manila". The format resembles of the first iteration of 99.5 RT, which at that time was known as 99.5 Hit FM.

103.5 Max FM (as a Dance station, 2009–2010)

Max FM logo from 2009 to 2010.

In mid-2009, the station's sound shifted to a predominantly dance format, with new slogans "Move To It!" and "Manila's Leading Dance Source," introduced to emphasize as such. DWKX's flip to Dance puts them in competition with DZUR, whose direction focuses mostly on pure underground club product, as opposed to DWKX's straight-ahead broader approach. In addition, DWKX also becomes the first fully licensed commercial Dance radio outlet to cover Metro Manila since the demise of 89 DMZ, whose frequency is currently occupied by Rhythmic contemporary sister station Wave 891.

On June 19, 2010, right on the third anniversary of the station, and prior to that, it underwent some minor changes, among others the line-up of DJs and their shows, the revision of how they identify themselves on-air (they dropped the "one-oh-three and-a-half Max FM" in favor of "one-oh-three point five Max FM", as the former is said to be not that much suitable for radio), and the dropping of some of its long-running local programs and foreign syndicated dance programs.

On August 5,2010, the jocks of Maxville made their final broadcast to give thanks to their listeners. Max FM resurfaced as an Internet radio station now called Global Max Radio, which was launched last October 1, 2010.

103.5 Wow FM (August 23, 2010-present)

On August 23, 2010 at 5am, DWKX relaunched as a mass-based station branded 103.5 Wow FM. Laila Chikadora was the first DJ to go on board that morning, followed by Mister Fu & other top-rated DJs.^[1] The station's tagline is Lahveet!, which is the Tagalog bastardization of Love it!. This is TRPI's first venture into the mainstream, mass-based market.

Air Staff

Current

• Tito Potato (from 101.1 Yes FM and 102.7 Star FM)
• Mr. Fu (from 91.5 Energy FM)
• Justin Bibbo (formerly Justin Ray of 103.5 Max FM) _{- Lifted from "Justin Bieber" & "Bibbo"}
• Bruce Dilis (from 101.1 Yes FM and 102.7 Star FM) _{- Lifted from "Bruce Willis" & "Dilis"}
• Krizpulo/Sisig Lucero _{- Lifted from "Sid Lucero" & "Sisig"}
• Mockyou/Yul Sebo _{- Lifetd from "Yul Servo" & "Sebo" (Stain)}
• Mestiza Calzado _{- Lifted from "Iza Calzado" & "Mestiza"}
• Choco Martin _{- Lifted from "Coco Martin" & "Chocolate"}
• Rico J. Pino _{- Lifted from "Rico J. Puno" & "Pino" (Pine)}
• Angelina Jolens _{- Lifted from "Angelina Jolie" & "Jolens" (either from popular toy holen or marble balls, or a nickname of Jolina Magdangal}
• Dehins Trillo (previously known as Michael T) _{- Lifted from "Dennis Trillo" & "Dehins" (backward of Hindi/Not) (Weekends)}
• Piolo Askal _{- Lifted from "Piolo Pascual" & "Askal" (Asong Kalye) (Weekends)}
• Bhong Nabago _{- Lifted from "Vhong Navarro" & "Nabago" (New)}
• Tito Bab _{- Lifted from "Boy Abunda"}
• Chairman
• Marian P. (Weekends)
• Noel Ferrer
• Shalala Reyes

Former

103.5 WCS

• Butch Gonzales

103.5 K-Lite

"The Right Kind of Lite"

• Li'l David
• Paul Reno
• Joe Schmoe
• Dick Rees
• Jay Latin
• Martin Gill
• Joshua
• Don Henry
• Monica
• Lannie Chan (now with 97dot9 Home Radio as Jackie)
• The Blade
• Sonny Z.
• Billy
• Vince Faner
• Jinji
• Jenny
• Lindy (now with 106.7 Dream FM)
• Queenie
• Amy Godinez
• Jessica Zafra (now with The Philippine Star)
• Anthony Suntay (now with Wave 891)

"Manila's Lite Alternative"

• Vitto
• Mylinda
• Ron South (now at 99.5 RT as Ron Valentine, hosting The Revolver and Freeway Friday)
• Janice
• Micky
• Anjanette
• Melissa
• Hilary (now at Jam 88.3)
• Karen
• Alan Ranch
• Amy Godinez
• Vince Faner
• Carl McFly
• Carlo
• Eric (now at Jam 88.3)
• Nigel (now at Radio Boracay 106 as Program Manager)
• Borgy Manotoc

Heart 103.5

• Claudine Najera
• Janice Racelis (now at Wave 891)
• Micky Deles
• Tanya Hotchkiss
• Migz Anzures (now at 99.5 RT as Migz with a Z)
• Lia Cruz (now at TV5 and AksyonTV)
• Mikey Preysler

Max FM

• Micky Deles
• Chris Riley
• Johnny Z
• Vitto (now with Sports5 as Sports manager)
• Drei Ball (from Magic 89.9/Jam 88.3)
• King DJ Logan (Transferred to 99.5 RT)
• Tetta News (from Magic 89.9/transferred to 92.3 News FM as Cristina Lazo)
• Boo Kyler (from 99.5RT)
• Carl McFly (former K-Lite 103.5 a.k.a. "DJ Carl"/Mellow 94.7/The Hive 100.3 a.k.a. "Mcfly"/ 101.1 Showbiz Tsismis a.k.a. "Ace Dominique"/ MRS 92.3 a.k.a. "Dr Savage"/now the frontman of Alamid)
• Kelly (from 99.5 HIT FM/Magic 89.9/a.k.a. Billie Jean of 101.1 Showbiz Tsismis/transferred to Radio Boracay RB106)
• Peter Clay
• Justin Ray (Now Justin Bibbo of WOW FM)
• Mark Lester "MadMarf" Marfori (Transferred to 99.5 RT)
• The Sarge (former Magic 89.9 Station Manager, moved to Global Max Radio)
• Bryan Scott (BA of 99.5RT/BA Boy of HIT FM 99.5/Wave 891)
• Rain (initially Quich Lorraine)
• H-Town (from Power 108FM/Blazin 105.9FM/transferred to Wave 891)
• Mondo (initially Johnny Chase)
• Tony Spark (Toni Macaroni/Tony Mac Of Yes! FM 101.1, now Tony of 106.7 Dream FM)
• Alby Nitro ("The General" 2Day FM 104.0 FM. FBCL)
• Kevin Gray (transferred to Wave 891)
• Cliff Ho (aka Cliff Cole)
• Scarlet (Transferred to 99.5 RT)
• Zip Cody
• Steven Ray
• Nicole
• Dale (now on Wow FM as Boy Dale)
• Lance (Junior Jock Magic 89.9)
• McLovin' (Junior Jock Magic 89.9)
• Chuck (Junior Jock Magic 89.9)
• Trina (Junior Jock Magic 89.9)
• DJ Decypher (transferred to Wave 891)

Wow FM

• Laila Chikadora (from WRR 101.9/101.9 For Life!/Tambayan 101.9, transferred to 92.3 News FM)
• Max (Max Speed, transferred to Magic 89.9)
• Tina Ryan (from 99.5 RT & Magic 89.9 transferred to Radio Boracay)
• Dale (aka Boy/Midnight Dale, from Magic 89.9 & 103.5 Max FM)
• Chenelyn Mercado _{- Lifted from "Jennylyn Mercado" & "Chenelyn Apocalypse"}
• Dolly Anne Carvajal

Current Programs

• WOW Sunshine
• Happy Hour
• Tagabulabog ng Buong Universe!
• Justintertainment
• Wow All You Can
• Choco Late Night Show
• Ang Alamat sa Umaga
• Pinoy Flavor (Weekends)
• Showbiz Rampa (Sundays)
• Senti Sunday (Sundays)

Previous Programs

As Max FM

• The Morning Zoo Crew with King DJ Logan, Tetta News
• TNT w/ Tony Spark & Alby Nitro (originally with Tony Spark & Tetta News)
• The Daily Zap with Zip Cody
• Back in the Day Cafe with Carl McFly
• Logan's Alley with King DJ Logan, Marf, Justin Ray
• The Bite Club/Kellybites Nights with Kelly (moved to Radio Boracay RB106 as KellyBites Radio)
• The Lounge with Bryan Scott & Scarlet
• BBQ with Bryan Scott & Quich Lorraine
• Maxville High with The Sarge, H-Town & Zip Cody
• The Early Returns/D10 with Johnny Chase/Mondo & Quich Lorraine
• Rebel Friday with Johnny Chase
• Club Max (with Steven Ray, Peter Clay & Cliff Cole)
• The Blue Room
• All Request
• The Final Countdown/D30 with Bryan Scott & Scarlet
• The Flow with H-Town and DJ Decypher (moved to Wave 891)
• Quarter Attack (moved to Global Max Radio)
• Party On Weekends (moved to Global Max Radio)
• The Bass Hour (moved to Global Max Radio)
• Total Recall
• Club Max Classics (moved to Global Max Radio)
• Global Dance Session (moved to Global Max Radio)
• Fish Don't Dance (moved to Global Max Radio)
• Discoteria with abt.DJs (moved to Global Max Radio)
• Dirty Dancing (moved to Global Max Radio)
• Tunog Kalye (moved to Global Max Radio)

As Wow FM

• UKI Na! (Umagang Kay Ingay Na!)
• Sayaw Manila!
• Midnight Dale

Compilation CDs

As 103.5 Max FM

• Party On Weekends 5 (Galaxy Records, 2007)
• Pink Party (Galaxy Records, 2007)
• Tunog Kalye (Universal Records, 2007)
• Bagong Tunog, Bagong Banda (Dyna Music, 2008)

As Wow FM

• Wow Lahveet!(Sony Music, 2010)

Advanced Media Radio Network

Branding	Callsign	Frequency	Location
103.5 Wow FM	DWKX	103.5 MHz	Metro Manila
One Radio 91.3	DWKN	91.3 MHz	Tabaco City
Radio Boracay RB106	DYJV	106.1 MHz	Boracay

References

1. ^ Star DJ Mr. Fu and Laila Chikadora relishes the challenge to make new radio station No.1, Philippine Entertainment Portal. Retrieved 21 August 2010.

See also

• Advanced Media Broadcasting System
• Global Max Radio

External links

• Official site
• Wow FM on USTREAM