DZWI

DZWI
Power 108 FM
Power108fm.png
City of license Tagaytay City
Broadcast area Cavite, Batangas and southern parts of Metro Manila
Branding Power 108 FM
Slogan "Where Hip Hop Lives" "Blazin' Hip Hop & R & B"
Frequency 107.9 MHz
First air date April 15, 2001
Format Hip Hop and R&B
Power 1000 watts
Callsign meaning DZWI
Owner Conamor Broadcasting Systems
Website Power 108 FM Official Website (no longer updated)

DZWI, branded as Power 108 FM, was an FM radio station operated from 2001 to 2004. It was owned and operated by ConAmor Broadcasting Systems, with studios and transmitter located at Tagaytay City. The radio station took its name from the famous "Power 106" (KPWR) in Los Angeles, California. The flamboyant logo of Power 108 FM represented its love of the urban culture.

History

It was the first and only radio station in the Philippines to play Hip Hop and R&B played 24 hours a day, 7 days a week. Located near Taal Volcano, the "pirate" station began in 2001 as a blip on the screen to quickly becoming a force in the competitive radio market. The urban culture was an untapped market in the Metropolis and Power 108 FM executives and DJs (Power Jocks) were very aware of this. Both management and on-air talent were passionate about playing music and sharing the culture which earned the respect of Hip Hop enthusiasts around the Metropolis.

The original format did not have on-air personalities 24/7. As the station gained popularity, programming changes were made and more DJs were added.

On-Air Personalities - 2001:

H-Town (currently with Wave 891)
T-Bone (currently with Magic 89.9 as Tony Toni on the weeknight program called Boys Night Out)
Caine
Tiny
Bliss
Sugar
Passion
Kel
J-Roc
Chesco
BuddhaMak
Fat Boy Klim silkk

Notable personalities that worked at the station were the late rapper Francis Magalona, using his on-air moniker as The Mouth and former MTV Philippines VJ and supermodel Sarah Meier.

Power 108 FM eventually evolved as Project: Hip Hop which was created by three men namely DJ's Caine, Satoshi and Quaizy.

The End of Power 108 FM

Power 108 FM permanently signed off in the third quarter of 2004. No official announcement was made by the station and therefore speculation arose as to what the main reason for its shutdown. With its signal reaching even the northern parts of Metro Manila, it was rumored to be due to its license. It supposedly allowed the station only to be heard in the Tagaytay area.

In 2005, the Power 108 crew together with some staff returned to the airwaves via a new radio station, BLAZIN' 105.9 (Now Radio High 105.9) in Pasig City. A major accomplishment of the station was to bring The Black Eyed Peas to the Philippines.[citation needed]

Two years later, at the same frequency, 107.9 U Radio started broadcasting.

When BLAZIN'105.9 closed shop in mid 2006 Wave 891 in 2007 took over the format of Power 108 & the Pinoy hip hop scene creating the 1st Urban Music Awards in 2010.

External links



Wikimedia Foundation. 2010.

Игры ⚽ Поможем написать реферат

Look at other dictionaries:

  • DZUR — (107.9 U Radio) Branding 107.9 U Radio Slogan The First and Only Underground club Music Station. Frequency 107.9 MHz First air date April 15, 2001 (as Power 108) …   Wikipedia

  • DZMM — ABS CBN DZMM Radyo Patrol 630 City of license Quezon City Broadcast area Metro Manila Branding ABS CBN DZMM Radyo Patrol 630 …   Wikipedia

  • DWRR-FM — This article is about a radio station in Philippines. For the computer scheduling algorithm, see DWRR. ABS CBN DWRR FM (Tambayan 101.9) City of license Quezon City Broadcast area Metro Manila …   Wikipedia

  • DZRH — This article is about the radio station. For the defunct TV station, see DZRH TV. DZRH Nationwide City of license Pasay Broadcast area Metro Manila B …   Wikipedia

  • DZRJ-AM — DZRJ 810 AM City of license Makati City Broadcast area Metro Manila Branding DZRJ 810 AM The Voice of the Philippines Slogan Real …   Wikipedia

  • DWIZ — City of license Pasig City Broadcast area Metro Manila Branding DWIZ 882 kHz Slogan T …   Wikipedia

  • DWLS — For the Chicago based FM station, see WLS FM. DWLS (Barangay LS 97.1) City of license Quezon City Broadcast area Mega Manila Br …   Wikipedia

  • DWRK — For the defunct radio station with the same callsign that operated under the brand 96.3 WRock between 1988 and 2008, see WRocK Online. DWRK (96.3 Easy Rock) Broadcast area Metro Manila Branding 96.3 Easy Rock …   Wikipedia

  • DWQZ — (97dot9 Home Radio) City of license Pasig City Broadcast area Mega Manila Branding 97dot9 Home Radio Slogan Like It Easy …   Wikipedia

  • DWTM — Magic 89.9 City of license Mandaluyong City Broadcast area Metro Manila Branding Magic 89.9 …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”