A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose. The word slogan is derived from "slogorn" which was an Anglicisation of the Scottish Gaelic "sluagh-ghairm" ("sluagh" "army", "host" + "gairm" "cry").Merriam-Webster (2003), p. 1174.] Slogans vary from the written and the visual to the chanted and the vulgar. Often their simple rhetorical nature leaves little room for detail, and as such they serve perhaps more as a social expression of unified purpose, rather than a projection for an intended audience.

logans in advertising

They are claimed to be the most effective means of drawing attention to one or more aspects of a product.

logans in politics

A political slogan generally expresses a goal or aim. Slogans are effective political devices especially in a heavily mediated context. They often summarize the essence of a platform effectively.

logans in heraldry

Slogans are used in heraldry, specifically in Scottish heraldry, in the same way as a motto is used. While mottoes may have several different origins, slogans are considered to originate as, or represent, war cries or battle cries. They usually appear above the crest on a coat of arms, though sometimes they appear as a secondary motto beneath the shield.


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(of a Highland clan) / (of soldiers)

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  • Slogan — Slogan …   Deutsch Wörterbuch

  • slogan — [ slɔgɑ̃ ] n. m. • 1930; « cri de guerre » 1842; mot angl. (v. 1850); mot écossais, du gaélique « cri (gairm) d un clan (sluagh) » ♦ Formule concise et frappante, utilisée par la publicité, la propagande politique, etc. ⇒ devise. Slogan… …   Encyclopédie Universelle

  • slogan — SLOGÁN, sloganuri, s.n. Formulă pregnantă, concludentă care exprimă în chip lapidar ţelurile politice, economice ale unor grupuri, organizaţii etc. sau o problemă de actualitate. – Din fr., engl. slogan. Trimis de IoanSoleriu, 01.07.2008. Sursa:… …   Dicționar Român

  • slogan — slo‧gan [ˈsləʊgən ǁ ˈsloʊ ] noun [countable] MARKETING a short phrase that is easy to remember and is used by an advertiser, organization, or other group: • We need an advertising slogan for the new campaign. • The Department of Commerce adopted… …   Financial and business terms

  • Slogan — Sm Wahlspruch erw. fach. (20. Jh.) Entlehnung. Entlehnt aus ne. slogan, dieses aus gäl. sluaghghairm Kampfruf , zu gäl. sluagh Heer und gäl. gairm schreien, rufen .    Ebenso nndl. slogan, nfrz. slogan, nschw. slogan, nnorw. slogan. ✎ DF 4 (1978) …   Etymologisches Wörterbuch der deutschen sprache

  • slogan — {{/stl 13}}{{stl 8}}rz. mnż I, D. u, Mc. slogannie {{/stl 8}}{{stl 20}} {{/stl 20}}{{stl 12}}1. {{/stl 12}}{{stl 7}} utarty zwrot niezawierający głębokiej treści; banał, frazes : {{/stl 7}}{{stl 10}}Przemówienie pełne sloganów. Powtarzać slogany …   Langenscheidt Polski wyjaśnień

  • slogan — / zlɔgan/ s.m. [dall ingl. slogan, voce scozz. (slogorne o sloghorne ), gaelico sluaghghairm grido di guerra ]. 1. (massm., polit.) [breve frase, incisiva e sintetica, per lo più coniata a fini pubblicitari o di propaganda politica] ▶◀ motto,… …   Enciclopedia Italiana

  • slogan — slògān m <G slogána> DEFINICIJA fraza koja izražava narav ili ciljeve nekog poduzeća, ideje ili grupe (političke stranke i sl.); moto, parola ETIMOLOGIJA engl. slogan ← škot.gael …   Hrvatski jezični portal

  • Slogan — Slogan: Das Fremdwort für »Werbespruch; Schlagwort« wurde im 20. Jh. aus dem Engl. übernommen. Engl. slogan stammt seinerseits aus gälisch sluaghghairm »Kriegsgeschrei« …   Das Herkunftswörterbuch

  • Slogan — Slo gan, n. [Gael. sluagh ghairm, i.e., an army cry; sluagh army + gairm a call, calling.] The war cry, or gathering word, of a Highland clan in Scotland. Sir W. Scott. [1913 Webster] 2. Hence: A distinctive motto, phrase, or cry used by any… …   The Collaborative International Dictionary of English

  • slogan — index catchword, phrase Burton s Legal Thesaurus. William C. Burton. 2006 …   Law dictionary

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