DWRK

For the defunct radio station with the same callsign that operated under the brand 96.3 WRock between 1988 and 2008, see WRocK Online.

DWRK (96.3 Easy Rock)

Broadcast area	Metro Manila
Branding	96.3 Easy Rock
Slogan	"Less Talk, Just the Rite Rock" (2008–2009) "Just the Rite Rock" (2009-present)
Frequency	96.3 MHz
First air date	October 2008 (as 96.3 WRock) May 18, 2009 (as 96.3 Easy Rock).
Format	Lite Rock
Power	25,000 watts
ERP	42,000 watts
Callsign meaning	D WRocK (former branding)
Owner	Manila Broadcasting Company (Cebu Broadcasting Company)
Sister stations	DZRH, 90.7 Love Radio, Yes! FM 101.1
Website	www.easyrock.com.ph

DWRK, broadcasting as 96.3 Easy Rock, is a music FM radio station owned by Cebu Broadcasting Company (a wholly owned subsidiary of Manila Broadcasting Company) in the Philippines. The station is currently broadcasting from Star City Complex, Pasay City with transmitter at the 11th floor of FEMS Tower 1 on the corner of Zobel Roxas and Osmeña Highway, Manila. The main format of the station is lite rock music.

History

Before MBC purchased and was granted the rights to 96.3 MHz, the frequency operated as RK 96 Real Radio, later to be rebranded as 96.3 WRocK in 1988. It was originally owned by the ACWS - United Broadcasting Network, Inc (the stations also operates Ultravision 25 (now known as net25) now owned by the Eagle Broadcasting Corporation) with the studios and transmitter based at FEMS Tower 1 in Osmeña Highway in Manila. It operated until 2008 when the callsign and frequency was bought by the MBC in October 2008. ^[1]

MBC tried its best to maintain DWRK's upscale and niche-market on-air identity and programming format as 96.3 WRocK from October 2008 to May 17, 2009, unlike many other stations which reformatted after being sold. On December 2008, its studios moved to the Star City Complex, Pasay next to its new sister stations. On May 18, 2009, DWRK rebranded as 96.3 Easy Rock, ending 20 years of broadcasting under the WRocK brand^[2], to reflect the change.

This was MBC's first venture into class A,B & C market.

DJs

Current

• Samantha (6am - 10am)
• Chloe (10am - 2pm)
• Justin Taylor (2pm - 6pm)
• Denise (6pm - 10pm)

Previous

• Andre Jordan
• Paul Phoenix

Programs

• All Day Easy
• Lite All Nite
• Friday Classics
• Sunday Difference
• Pop-up Tunes
• Hot Lites
• Celebrity 360
• Soundtrack

Easy Rock stations

Main article: Easy Rock Network

Easy Rock is also broadcast to 10 provincial stations in the Philippines. ^[2]

See also

• Manila Broadcasting Company - Parent Company of Cebu Broadcasting Company.

References

1. ^ Elizaldes’ Manila Broadcasting acquires 96.3 Wrock
2. ^ ^{a b} The Birth of the Easy Rock network, Manila Broadcasting Company, retrieved 30 July 2009

External links

• 96.3 Easy Rock live streaming on e-Radio Portal