- The Philippine Star
Infobox Newspaper
name =
type = Dailynewspaper
format =Broadsheet
foundation =July 28 ,1986
owners = PhilStar Daily, Inc.
political =
headquarters =Manila ,Philippines
editor =Isaac Belmonte
website = http://www.philstar.com/The "Philippine Star" is a daily broadsheet circulated nationwide in the
Philippines . Owned and published by PhilSTAR Daily, Inc, it was founded onJuly 28 ,1986 by veteran journalistsMax Soliven ,Betty Go-Belmonte andArt Borjal . The Philippine STAR has an established circulation inHong Kong andSaudi Arabia .Data from the Neilsen Media Index for the first quarter of
2008 show that the Philippine Star is the most read broadsheet in the Philippine capital ofMetro Manila , with a Monday-to-Saturday readership of 47.4 percent. As of the last semester of2007 , the Media Index also showed the Star is the number one broadsheet among the ABC1 socio-economic class, with 47.3 percent of the market, up from 35.7 percent the previous year. [ [http://www.philstar.com/index.php?Headlines&p=49&type=2&sec=24&aid=2008072798 The Philippine STAR: A blockbuster at 22] ]A separate survey by the Nielsen Media Research - Print Advertising Information Service, which monitors print advertising placements, shows that in 2007, the STAR received the lion's share of advertising expenditure among all other Philippine broadsheets. It reports P2.97 billion worth of advertising went to the Philippine Star, followed by P2.68 billion for the
Philippine Daily Inquirer , and P1.35 billion for theManila Bulletin .The Star was described by Chris Rowthorn of the
Lonely Planet as a cheerful and feel-good newspaper. [cite book |last=Rowthorn |first=Chris |authorlink= |coauthors= |editor= |others= |title=Philippines |origdate= |origyear= |origmonth= |url=http://books.google.com/books?id=3XUy3bUTNQsC&pg=PA54&dq=%22The+Philippine+Star%22&lr=&sig=2Q8GVYc8z3DkA2xIN1cVwdPKc6U |format= |accessdate= |accessyear= |accessmonth= |edition= |series= |date= |year=2003 |month= |publisher=Lonely Planet |location= |language= |isbn=1740592107 |oclc= |doi= |id= |pages=54 |chapter= |chapterurl= |quote= ]It is the first Philippine broadsheet to fully harness the power of
SMS to gather opinions from its readers. These opinions are featured in a regular column. The concept was later copied by other broadsheets, as well astabloid s.It is also the first Philippine broadsheet to venture into
Facebook , with an application and fan page for its Saturdayyouth culture section, [http://www.facebook.com/pages/Philippine-Star-SUPREME/14237694767 Supreme] .taff
*Editor: Isaac Belmonte
*Assistant Editor: Roman F. Floresca, Business SectionReferences
External links
* [http://www.philstar.com Official website]
* [http://www.supreme.ph Philippine Star Supreme] - Saturday youth culture section
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