Mix 101.1

Mix 101.1

Broadcast area	Melbourne
Slogan	Melbourne's Best Music Mix
Frequency	1180 kHz AM (1927-1935) 1030 kHz AM (1935-1978) 1026 kHz AM (1978-1990) 101.1 MHz FM (1990-)
First air date	27 February 1927 (as 3DB) 2 April 1988 (as 3TT) 24 June 1990 (as 3TTT)
Format	Hot Adult Contemporary
Former callsigns	3DB, 3TT
Owner	Australian Radio Mix Network

Mix 101.1 (call sign: 3TTT) is a radio station broadcasting in Melbourne, Australia. Its target demographic is the under 25-54 yr old age group. Mix 101.1 is part of the Australian Radio Mix Network and broadcasts on the 101.1 MHz frequency. The station was formerly known as 3DB, broadcasting on 1026 kHz AM, before converting to FM in 1990.

Mix 101.1 plays most current hits and a variety of 70s, 80s and 90s music (Hot Adult Contemporary), primarily targeted at the 15-40 age group, the group most valued by advertisers.^{[citation needed]} Melbourne's Mix 101.1 is part of the Mix Network with sister stations in other major Australian cities - Mix 106.5 Sydney, 97.3 FM Brisbane, Mix 102.3 Adelaide and Mix 106.3 Canberra.

History

3DB was awarded its broadcast licence in 1925 but did not make its debut on-air until 27 February 1927 in a fairly low key manner. The station was originally owned by Druleigh Business College, hence the callsign "DB". The original studios were located in Capital House, Swanston Street, Melbourne.

In 1929, 3DB along with 3UZ participated in experimental television broadcasts using the Radiovision system.^[1]

From 1929 until 1987 3DB was owned and operated by The Herald and Weekly Times Ltd, owners of The Herald and The Sun News-Pictorial newspapers. (Note: the modern Herald Sun was two separate papers at the time.)

In 1942, Sir Keith Murdoch as Managing Director and Editor of The Herald agreed that The Herald and Radio station 3DB should broadcast an all day appeal on Good Friday.

3DB was one of the first Melbourne radio stations to initiate talkback programs in the late 1960s. Coverage of horse racing was shared in Melbourne between 3DB(Eric Welch),3AW(Fred Tupper)3XY (Harry Solomons) 3UZ (Bert Bryant) The ABC(Jim Carrol and later Joe Brown). In 1983, 3UZ revamped its program lineup and cancelled all horse racing coverage, leaving 3DB as the sole outlet for racing on Melbourne radio. By 1987, the Victorian Racing industry had purchased 3UZ and hence took back exclusive rights to horse racing coverage effective from February 1988.

The Albert Family purchased 3DB in 1988 and changed the call letters to 3TT. The station converted to FM two years later and became 101.1 TT-FM (with official callsign 3TTT).

The station changed its on-air name to Mix 101.1 in 2001.

3DB's old AM frequency of 1026 AM is now occupied by ABC NewsRadio.

Studios

In December 1988, 3TT moved from the old 3DB premises in the basement of the Herald and Weekly Times building at 44-74 Flinders Street, to new state-of-the-art studios in Queensbridge Street, South Melbourne. The station is now located in the inner suburb of Richmond in the Pelaco Sign building, sharing facilities with sister station Gold 104 FM.

Announcers

• Mix Mornings with Brigitte Duclos & Anthony Lehmann
• Simon Diaz
• Cathy Dinn
• 3PM Pick-Up with Chrissie Swan & Yumi Stynes
• Ant & Becks
• On Air with Ryan Seacrest
• Love Song Dedications with Richard Mercer
• Stick Mareebo

News Presenters

• Emily Hoskens (News Director & Breakfast)
• James Royce (Mornings)
• Kerrie Mouthaan (Drive)
• Jacinta Bolling (Weekend)
• Kiara Parker (Weekend)
• Glenn Daniel (ARN Group News Director)

Former Announcers

Tom Gleeson George McEncroe Tracy Bartram Tim Smith Karen Prater Vanessa O'Hanlon James Grove Dan Veling Nick Michaels Jane Marwick

Paul Holmes Lawrence Mooney Mike Perso Jon Vertigan Dean Pickering Kate Economou Joe Miller Richard Stubbs Allie MacDougall Andi Lew

Rebecca Walker Des Dowling Andy Grace Barry Bissell Livinia Nixon Tony Mac Corey Layton Fifi Box Nigel Ross Bert Newton Ric Melbourne

Peter Harrison John O'Donnell Ashley Malone Steve Brittain Rick Jones Murray Inglis Andrew McLaren Jakob Pavlovic

References

1. ^ Australian TV - The First 25 Years by Peter Bielby, page 173. ISBN 0-17-005998-7

External links

• MIX 101.1 Website: http://www.mix1011.com.au