- 3AW
Radio station
name = 3AW
slogan = "Talking Melbourne"
airdate = 22 February 1932
frequency = 1425kHz (1932-1935)
1280kHz (1935-1978)
1278kHz (1978-2006)
693kHz (2006-)
area = flagicon|AustraliaMelbourne ,Australia
erp =
format = Talkback
owner =Fairfax Media
website = [http://www.3aw.com.au www.3aw.com.au]3AW is a
radio station inMelbourne ,Australia on 693kHz AM. It began transmission in February 1932 as Melbourne's fifth commercial radio station.History
3AW's original broadcast
frequency was 1425kHz and changed to 1280kHz on 1 September 1935 as part of a national reshuffle of the radio broadcasting spectrum. On 23 November 1978 the station changed to 1278 kHz with the introduction of 9kHz spacing on the AM band. Due to poor reception problems, at 7.15am. on 1 May 2006 3AW swapped with its sister station3EE to its present frequency of 693 kHz.The station is now broadcasting from a transmitter in Werribee and its studios are located in South Melbourne, sharing facilities with Magic 1278. Owned and operated by
Fairfax Media , the station's program format is primarilynews , talk andsport .The station is considered by some to be the most vocal conservative voice in Melbourne radio. [ [http://www.crikey.com.au/Election-2007/20070629-Crikeys-Bias-o-meter-Part-V-the-shock-jocks.html Crikey - Crikey's Bias-o-meter Part V: the shock jocks - Crikey's Bias-o-meter Part V: the shock jocks ] ] [http://www.ozconservative.com/womencombat2.htm] [ [http://www.theage.com.au/articles/2002/03/08/1015365745656.html theage.com.au - The Age ] ]
Ratings and market position
3AW has long been the top-rating radio station in Melbourne, although its Australian football coverage - once indomitable - has recently begun to lose its audience to the Dominant stylings of
Triple M and has caused the station to fall to last in the football ratings.In the April 2008 ratings survey, 3AW was the highest rating station in
Melbourne for breakfast, mornings and evenings but Fox FM was the best rating for afternoons and drive. [http://www.nielsenmedia.com.au/en/pdf/mri/11/MelbourneSurvey3-2008.pdf]chedule
On weekday mornings, Ross Stevenson and John Burns present a light-hearted breakfast show that includes Melbourne's most listened to radio segment, "
Rumour File ".Fact|date=February 2007From 8.30am Neil Mitchell presents a current affairs program with a strong talkback format, together with interviews. Regular guests include Former Prime Minister
John Howard ,Peter Costello and Victorian PremierJohn Brumby .After the noon news,
Ernie Sigley presents lifestyle-based programming.From 4.00pm
Derryn Hinch presents a mildly-controversial drivetime show. At 6.00pmGerard Healy andDwayne Russell host a top rating sport based show calledSports Today . Hosting the evening slot (8.00pm to midnight), "Nightline", are television pioneers Philip Brady andBruce Mansfield .Keith McGowan hosts the overnight shift from midnight through to 5.30am."'
Logos
3AW has used numerous logos throughout its history.
ee also
*
List of Australian radio stations
*Rumour File References
External links
* [http://www.3aw.com.au 3AW]
* [http://web.netcall.com.au/bruceandphil/index.htm Nightline website]
* [http://www.hinch.net/ Derryn Hinch's website]
* [http://samuelgordonstewart.com/2006/05/the-3awmagic-changeover Article with 3AW/3EE Change-over photos and audio]
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