- 91.5 FM (Melbourne radio station)
-
91.5 FM 
City of license 
MelbourneBroadcast area Melbourne, AustraliaBranding Melbourne's 91.5 FM Slogan Classic Songs. Classic Rock. Frequency 91.5 MHz FM First air date 5 September 2005 Format Classic rock Language English ERP 56 kW Former callsigns Classic Rock 91.5 (2010)
Vega 91.5 (2005–2010)Owner DMG Radio Australia (Classic Rock) Sister stations Nova 100 Website 91.5 FM 91.5 FM (call sign: 3PTV) is a commercial radio station based in Melbourne, Australia. It is run by DMG Radio Australia.
Contents
History
The station first named Vega began with a music and talk format, however it switched to a music format in 2006. In 2010, its format became 'Classic Rock' playing primarily rock artists from the '70s and '80s and targets listeners 35-54, which would make its competitors Gold 104.3 and Triple M. After a somewhat shaky start the station seems to be growing slowly but consistently and now has around 400,000 listeners (AC Nielsen Official Survey 6 in 2009).
At the end of 2009, Vega moved to a model with no announcers outside of the Dicko & Dave morning show, with the result being a very high focus on music quantity post 9am. Alice Cooper started as the nights host on the station on 12 March 2010.
On Friday 12 March 2010 the Vega brand was dropped and the station was relaunched with new a format as 'Classic Rock 91.5' to counteract the 'classic hits' station Gold 104.3 and the contemporary rock station Triple M.[1] DMG Radio Australia announced the change as Vega's brand as the station has struggled towards the bottom of the ratings ladder in both Melbourne and Sydney. In building these new stations DMG needed a "simple, focused music concept that would appeal to the 35-54 audience." According to CEO Cathy O'Connor.
Announcers & Shows
- The More Music Breakfast Show with Mike Perso (Monday to Friday, 6:00am - 10:00am)
- Mornings with Kate Mac (Monday to Friday, 10:00am - 2:00pm)
- Afternoons with Anthony Maroon (2:00pm - 5:00pm)
- Nights with Alice Cooper (Monday to Friday, 5:00pm - 8:00pm)
- The Tom Williams Show (Saturday, 10:00am - 12:00pm)
- Barry Bissell’s Cover To Cover (Saturday, 12:00pm - 12:30pm)
- Deep Cuts (Saturday, 12:30pm)
- Classic Albums (Sunday, 7:00pm)
Newsroom
Both 91.5 FM and its sister station Nova 100 work out of the same newsroom. 91.5 has live traffic updates from the Australian Traffic Network during the mornings, afternoons and on weekends.
News Team: Nikole Gunn (News Director & Breakfast News), Pip Mooney (Drive), James Lake (Workday and Weekends), Bree Roberts (Workday)
Traffic Reporter: Brad Arnoldt (Breakfast) and Keith McKarten (Drive)
Sport: Ian "Coza" Cohen
Former News Presenters: Kerrie Mouthaan, Belinda Batty, Honor Elliott, Patrina Jones and Heidi Murphy
Former Announcers
- Wilbur Wilde
- Sally Rope
- Claire Marshall
- Chrissie Swan
- Rob Kidd
- Ian "Dicko" Dickson
- Dave O'Neil
- Joe Bovalino
See also
References
- ^ Bodey, Michael (12 March 2010). "Vega axed for classic rock". The Australian: p. 3.
External links
DMG Radio Australia Nova Nova 96.9 (Sydney) · Nova 100 (Melbourne) · Nova 106.9 (Brisbane) · Nova 91.9 (Adelaide) · Nova 93.7 (Perth)Classic Rock Local Stations Other stations Radio stations in the Melbourne & Geelong market AM and FM stations with an asterisk are also available on digital AM Stations ABC Radio National 621* • 3AW 693* • 774 ABC Melbourne* • 3CR Melbourne 855* • Radio Sport National 927* • ABC NewsRadio 1026* • SEN 1116* • Vision Australia Radio 1179 • SBS Radio 1224* • Magic 1278* • 3CW 1341 (Geelong) • MTR 1377* • 3XY Radio Hellas 1422 • 3KND 1503* • Rete Italia 1593 • Vision Radio Network 1611 • 3ME 1638FM Stations (Melbourne wide) Light FM 89.9* • Student Youth Network 90.7* • 91.5 FM* • 3ZZZ 92.3* • SBS Radio 93.1* • Nova 100 (100.3)* • Mix 101.1* • Fox FM 101.9* • 3RRR 102.7* • 3MBS 103.5* • Gold 104.3* • Triple M 105.1* • ABC Classic FM 105.9* • PBS 106.7FM* • Triple J 107.5*FM Stations (Local) Various 87.6-88 (various) • Southern FM 88.3 (South) • Plenty Valley FM 88.6 (Plenty Valley) • WYN FM 88.9 (Werribee) • 89.3 Hot Country (Geelong) • 93.9 Bay FM (Geelong) • 3WBC 94.1 (East) • Kinglake Ranges Radio 94.5 (Kinglake Ranges) • 94.7 The Pulse (Geelong) • Joy 94.9 (City) • 95.5 K-Rock (Geelong) • Golden Days Radio 95.7 (South East) • Lion FM 96.1 (Melbourne City) • Rhema FM 96.3 (Geelong) • 96.5 Inner FM (North East) • Mountain Districts Radio 97.1 (Dandenong Ranges) • Stereo 974 (97.4) (West) • Casey Radio 97.7 (South East) • 979fm (97.9) (Melton) • Eastern FM 98.1 (Outer East) • OKR 98.3 (Kilmore) • 3RPP 98.3 (Frankston) & 3RPP 98.7 (Mornington Peninsula) • Apple FM 98.5 (Bacchus Marsh) • North West FM 98.9 (North West) • Yarra Valley FM 99.1 (Yarra Valley) • 3NRG 99.3 (Sunbury) • Vision Australia Radio 99.5 (Geelong) • Flow FM 106.3 (Yarra Valley)Digital Only Stations ABC DiG: · ABC Dig Music · ABC Country · ABC Jazz · ABC Grandstand · ARN: · The Edge · Gold Plus · Classic Hits Live · Austereo: Radar · Barry · The Main Stage · DMG: Koffee · NovaNation · Fairfax: The Buckle · Pacific Star: Aussie · MyMP · SBS Radio: SBS Chill · SBS PopAsia · Community: IrisPrevious and aspirant stations Kiss 90 FM • 89.9 Hitz FM • Pulse 95 (94.9 FM) • City FMAustralia Radio Markets: Adelaide • Brisbane • Canberra • Darwin • Hobart • Melbourne • Newcastle • Perth • Sydney
See also: List of radio stations in AustraliaCategories:- DMG Radio Australia
- Adult contemporary radio stations in Australia
- Radio stations in Melbourne
- Radio stations established in 2005
Wikimedia Foundation. 2010.
