Made in China

This article is about the mark affixed to products manufactured in the People's Republic of China. For other uses, see Made in China (disambiguation).

"Made in China" label on a D-Link Gigabit Ethernet switch.

Made in China or Made in PRC (simplified Chinese: 中国制造; traditional Chinese: 中國製造; pinyin: zhōngguó zhìzào) is a country of origin label affixed to products manufactured in the mainland China, the People's Republic of China (PRC), excluding Hong Kong and Macau where all products made in those regions are labeled as "Made in Hong Kong" and "Made in Macau", respectively. Although the name "China" is used by both the People's Republic of China and the Republic of China, the label "Made in China" is generally affixed to products made in the former. Products made in the Taiwan(ROC) do not use the "Made in China" label. Rather, they usually use "Made in Taiwan", "Made in ROC" or "Made in Taiwan, ROC"^[1][2]

Marketing significance

Made in China

Made in China is one of the most recognizable labels in the world today due to China's rapidly developing large manufacturing industry. And this industry and this brand name “Made in China” also hit USA. Their textile industry is in danger due to the huge exports of textile good from China to USA. ^[3] The country is the largest exporter in the world and the Made in China label can be seen on a huge range of goods from clothing to electronics.

Apple, for instance, choose to label their products with some version of "Designed in the U.S.A., Made in China" to indicate that even though the products are made in China, the original design was from the U.S. However, U.S. law requires the country of origin of the product to be clearly displayed on the product, or on the product's container if it is enclosed.^{[citation needed]}

Branding

A man at Occupy Wall Street protesting goods made in China

A series of highly publicized quality scandals in exports from China in the late 2000s has harmed the "Made in China" brand abroad, during which time 40% of product recalls in the United States were of imports from China.^[4] In response to these concerns, Chinese officials have pledged to increase safety inspections for manufactured products and encouraged the proliferation of watchdog journalism to hold "rogue producers" accountable.^[5] Despite the recent scandals, most consumers do not "consistently check for the country of origin label", and there is little brand awareness for Chinese products in particular.^[4] The "Made in China" brand is historically challenged by the U.S.-led Cold War media campaigns that reported disproportionately negative news about "Red China"'s censorship and intellectual property issues, while publicizing hearings on the "security" of Chinese products in the United States Congress.^[6] However, some advertising companies and the American Chamber of Commerce in Shanghai have since the late 1990s endeavored to shed the Made in China brand of its "cheap and chunky" image, as the Made in Japan brand had done.^[6]

There is criticism in the United States that Chinese manufacturing firms compete unfairly due to the advantages of state support and governmental manipulation of the yuan, which propagates the 'Made in China' brand at the cost of lost American jobs.^[7][8]

Expressive Media

In December 2009, the Chinese government launched an advertisement campaign on CNN to promote Made in China goods. [1]

See also

• Country of origin
• Made in Taiwan

References

1. ^ Fan, Y. (2008) “Country of origin, branding strategy and internationalisation: the case of Chinese piano companies”, Journal of Chinese Economic and Business Studies, 6:3, 303-319, available at http://hdl.handle.net/2438/1593
2. ^ Fan, Y. (2006) “The globalisation of Chinese brands”, Marketing Intelligence &Planning, 24:4, 365-379, available at http://hdl.handle.net/2438/1285
3. ^ Industry, Textile (2010-02-10). "Made in China punch even the US flag". http://www.thetextileicon.com/blog/2011/05/accretion-in-imports-of-chinese-textile-persuaded-local-manufacturers-beleaguered-in-us. Retrieved 2011-051-18. 
4. ^ ^{a b} Clifton, Rota; Ahmad, Sameena (2009). Brands and Branding. Bloomberg Press. p. 195. 
5. ^ Kasriel, Daphne (2007-10-10). "Global consumers are edgy about the Made in China brand". Euromonitor. http://www.euromonitor.com/Global_consumers_are_edgy_about_the_Made_in_China_brand. Retrieved 2011-01-01. 
6. ^ ^{a b} Jing, Wang (136-137). Brand New China: Advertising, Media, and Commercial Culture. Harvard University Press. 
7. ^ `Made in China’ Tag Makes Hypocrites of Us All, William Pesek, Bloomberg News, October 21, 2011
8. ^ The Hidden Cost of "Made in China": Tomorrow's American Jobs, Jeff Bocan, Huffington Post, October 6, 2011

External links

• Made in China OECD Observer, November 2006.
• White Goods in China Explains why the price of white goods have decreased over time.
• China Manufacturing Directory A good example of a typical China factory directory