Ocado

Ocado Group plc

Type	Public limited company
Traded as	LSE: OCDO
Industry	Internet retail
Founded	2002
Founder(s)	Jonathan Faiman, Jason Gissing and Tim Steiner
Headquarters	Hatfield, Hertfordshire, United Kingdom
Area served	South East England, Midlands, North West England, the South Coast of England and most of Yorkshire, South West England and South Wales
Key people	Michael Grade, Chairman Tim Steiner, CEO
Services	Groceries, consumer goods
Revenue	£515.7 million (2010)[1]
Operating income	£(5.4) million (2010)[1]
Net income	£(7.2) million (2010)[1]
Website	www.ocado.com

Ocado is a British Internet retailer specialising in groceries, headquartered in Hatfield, Hertfordshire, England. The limited company was founded in January 2002 by Jonathan Faiman, Jason Gissing and Tim Steiner, former Goldman Sachs merchant bankers.

Ocado's products include own brand groceries from the Waitrose supermarket chain as well as a selection of name brand groceries and other items including flowers, toys and magazines.^[2] A range of Carrefour's products are also sold via Ocado.^[3] The company was floated on the London Stock Exchange on 21 July 2010 and is currently a member of the FTSE 250 Index.

The company has a warehouse-based model operating from a purpose-built picking centre, purely online without any physical shops, unusual for a supermarket. Ocado operates in England's South East, South Coast, Midlands, North West and most of Yorkshire; and, as of March 2011 - a large section of the South West and South Wales from its brand new Avonmouth based regional distribution centre.

History

An Ocado delivery in progress

Ocado was founded in January 2001 by Jonathan Faiman, Jason Gissing, and Tim Steiner, former merchant bankers with Goldman Sachs. When the company first started they ran every part of the business themselves.^[4]

In September 2006 Michael Grade became non-executive chairman of Ocado, shortly after Goldman Sachs were appointed as financial advisors. This led to perennial speculation that the business would seek a listing on the stock market. In July 2009 Ocado confirmed it was planning a stock market flotation.

In November 2008 the John Lewis Partnership transferred its shareholding of 29% into its staff pension fund. It also agreed a five-year supply deal with the business, replacing its previous one-year rolling deal.^[5] This deal was replaced in May 2010 with a 10-year branding and supply agreement.^[6] Procter & Gamble took a 1% stake in the company the same year.^[7] In February 2011, the John Lewis pension fund sold off its entire Ocado shareholding.^[8]

On 13 July 2009 Ocado released their first app for the iPhone. The app, called 'Ocado On The Go', allows users to do their grocery shopping without the need of a PC.^[9] On 19 April 2010 the company extended the app to Android devices. The Android app has a number of features that the iPhone app does not have, including the ability to control the app using only the voice.^[10]

Operations

Ocado has a single warehouse in Hatfield. Crates for each order move automatically around the warehouse, and are filled by picking staff at different sections. These are then delivered using a fleet of custom-built Mercedes-Benz refrigerated delivery vans. In 2003, Ocado introduced satellite distribution warehouses, so they can use larger lorries to deliver parts of the distance. The goods are still packed up for each customer in Hatfield. Each Van is also fitted with a CCTV 'SmartDrive' camera to ensure the product reaches the customer in proper condition. The driver is recorded should the SmartDrive system be triggered and also vocally recorded to ensure employee compliancy.^[11]

Name

Jez Frampton, CEO of Interbrand and non-executive director of Ocado, claims the name "Ocado" is a made up word; the name Ocado was meant to be evocative of fresh fruit.

See also

• Webvan

References

1. ^ ^{a b c} Annual Report 2010
2. ^ Davey, James (2008-11-07). "Update 2-John Lewis moves Ocado stake to pension fund". Reuters. http://uk.reuters.com/article/mergersNews/idUKL724232820081107. Retrieved 2010-07-21. 
3. ^ "The French connection: Ocado strikes deal to deliver groceries from across the Channel to UK customers". Daily Mail. 2011, June 27. http://www.thisismoney.co.uk/money/news/article-2008573/Ocado-deliver-Carrefours-French-groceries-UK-customers.html?ito=feeds-newsxml. Retrieved July 7, 2011. 
4. ^ "Ocado Factsheet". Just-food, Aroq Ltd. 2008. http://www.just-food.com/factsheet.aspx?id=336. Retrieved 2008-10-28. 
5. ^ "Ocado gets five-year John Lewis backing". thisismoney.co.uk. London: Evening Standard. 8 November 2008. http://www.thisismoney.co.uk/investing-and-markets/article.html?in_article_id=456720&in_page_id=3. 
6. ^ "Waitrose and Ocado Announce New 10 Year Branding and Sourcing Deal". John Lewis Partnership. http://www.johnlewispartnership.co.uk/Display.aspx?MasterId=276b5ad3-7284-4182-b2a3-418471273212&NavigationId=553. 
7. ^ "Ocado delivers a £140million windfall". Daily Mail (London). 2009-06-17. http://www.dailymail.co.uk/money/article-1193804/Ocado-delivers-140million-windfall.html. Retrieved 2010-07-21. 
8. ^ Wood, Zoe; Kollewe, Julia (2011-02-12). "Ocado share sell-off delivers £152m to John Lewis pension fund". The Guardian (London): p. 45. 
9. ^ "devoted to your shopping". Ocado. http://www.ocado.com/webshop/content/information3/iphone. Retrieved 2010-07-21. 
10. ^ "Ocado Android app allows mobile grocery shopping using voice". Internet Retailing. 2010-04-19. http://www.internetretailing.net/2010/04/ocado-android-app-allows-mobile-grocery-shopping-using-voice/. Retrieved 2010-07-21. 
11. ^ "How do you solve a problem like Ocado?". chrisgreen.co.uk. 2010-06-10. http://www.chrisgreen.co.uk/522/how-do-you-solve-a-problem-like-ocado/. Retrieved 2010-07-21. 

External links

• Official website