Deseret Book

Deseret Book

Parent company	Deseret Management Corporation (LDS Church)
Status	Active
Founded	1866
Founder	George Q. Cannon
Country of origin	United States
Headquarters location	Salt Lake City, Utah
Key people	Sheri L. Dew, CEO
Publication types	Books, art, teaching aids
Nonfiction topics	Mormonism "Values-based" subjects
Imprints	Deseret Book Bookcraft Eagle Gate Shadow Mountain Covenant Communications
Number of employees	150 (headquarters) 800–900 (overall) [1]
Official website	DeseretBook.com

Deseret Book is the largest Latter-day Saint book publisher and also owns a chain of LDS bookstores in the western United States. Over 150 people work in its Salt Lake City headquarters. During holidays, over 1000 employees work at over 30 Deseret Book store locations.

Owned wholly by Deseret Management Corporation, which is owned by The Church of Jesus Christ of Latter-day Saints (LDS Church),^[2] Deseret Book is managed independently, but distributes media in accord with church doctrine. As a publisher, Deseret Book publishes under four imprints with media ranging from doctrine and LDS fiction books, to electronic resources and sound recordings such as Mormon Tabernacle Choir albums.

History

Deseret Book logo (1980-2010)

The Deseret Book Company merged from the Deseret News Bookstore and the Deseret Sunday School Union Bookstore in 1919 and formally adopted its name in 1920. Both of these Utah bookstores trace their organizational roots to George Q. Cannon, a Latter-day Saint General Authority. The bookstore is named after "deseret," a word from the Book of Mormon meaning "honeybee".

George Q. Cannon & Sons

In early 1866 George Q. Cannon published the first issue of Juvenile Instructor magazine. Dated January 1, it was not distributed until later because of problems procuring paper in Utah Territory before completion of the First Transcontinental Railroad. Printed on the Deseret News press, the 8-page bi-monthly magazine was the first serial publication in Utah aimed toward youth. Cannon also organized the Deseret Sunday School Union, an LDS Church organization responsible for educating young Latter-day Saints. The Sunday School Union gained control of the Juvenile Instructor after Cannon died in 1901.

Some books distributed by Cannon & Sons: Editions of the Book of Mormon and Pearl of Great Price. Several books by Charles W. Penrose. The Life of Joseph Smith (1888), George Q. Cannon. The Life of John Taylor (1892) and Outlines of Ecclesiastical History (1893), B. H. Roberts. Poems, Eliza R. Snow. Articles of Faith (1899), James E. Talmage The Senator from Utah (1895), Josephine Spencer

Cannon opened the George Q. Cannon & Sons bookstore in 1867 to sell this and other publications of an uplifting nature. Cannon perceived that novels taken across the plains did not reflect Latter-day Saint values. In the 1880s, Cannon expanded with a branch in Ogden, Utah.

It's not known how many books Cannon & Sons actually published. In this era authors commonly self-published, at least in part, to be distributed by others. However, the Cannon & Sons distributed several important volumes through bookstores and mail order (see table).

The company had extensive ties to the LDS Church-owned newspaper, the Deseret News. Five of Cannon's sons held important positions in the paper, and George Q. Cannon himself was editor between 1867 and 1872, and again while temporarily owning the paper from 1892 to 1898. Nearly every George Q. Cannon & Sons book was printed on the Deseret News press. Cannon sold the bookstore to the LDS Church effective October 1, 1900, near the end of his life. The church grouped management of the two businesses, and the remaining Salt Lake City bookstore became the Deseret News Bookstore.

Deseret News Bookstore

Notable books distributed by the Deseret News Bookstore: The House of the Lord (1912), The Great Apostasy (1909), and Jesus the Christ (1915), James E. Talmage. The Rise and Fall of Nauvoo (1900) and Mormon Doctrine of Deity (1903), B. H. Roberts Ancient Apostles (1918), David O. McKay Gospel Doctrine: Sermons and writings of President Joseph F. Smith (1919)

By 1906 Deseret News press had a Linotype machine and dedicated book press. Many significant volumes were published and distributed through the Deseret News Bookstore.

Of these, the most successful was James E. Talmage's Jesus the Christ. Published in September, 1915, the initial 5000 print run was quickly consumed. The First Presidency authorized the bookstore to produce many more copies for use in Sunday School. Seeking out a higher-capacity press in New York City, Talmage is said to have made revisions for the second edition while on the train. Overseeing second edition in January 1916, Talmage began making revisions for the third edition by February 5. The book went through innumerable printings, and was quickly translated into several languages.

Meanwhile, the Deseret Sunday School Union, still publishing the money-losing Juvenile Instructor struggled to maintain its distribution center, the Deseret Sunday School Union Bookstore. Aimed at church supply, the Sunday School Bookstore sold textbooks, minutes ledgers, sacrament trays, as well as popular books. Since 1891 the non-profit Union asked for yearly five-cent contributions from Sunday school pupils on "Nickel Sunday." Facing over $12,000 in debt in 1914, requested donations increased to ten cents, and 1919 a committee formed to study the organizations solvency. Led by Talmage, the committee recommended consolidation of the Sunday School Bookstore with the Deseret News Bookstore.

Deseret Book

Notable books distributed and/or published by Deseret Book: History of the Church, Joseph Smith, Jr. and B. H. Roberts (ed.) Comprehensive History of the Church of Jesus Christ of Latter-day Saints (1930), B. H. Roberts What of the Mormons? (1947), Gordon B. Hinckley On the Way to Immortality and Eternal Life (1950), J. Reuben Clark A Marvelous Work and Wonder (1950), LeGrand Richards An Approach to the Book of Mormon (1957), Hugh Nibley, used as a Priesthood lesson manual Answers to Gospel Questions (1960, five volumes), Joseph Fielding Smith Meet the Mormons (1966), full-color Doyle and Randal Green book for non-Mormons A More Excellent Way (1967), Neal A. Maxwell Letters of Brigham Young to his Sons (1974), Dean C. Jessee The Story of the Latter-day Saints (1976), James B. Allen and Glen M. Leonard Building the City of God (1977), Leonard J. Arrington Marriott (1977), a book on John Willard Marriott by Robert O'Brien, former editor of Reader's Digest Charly (1980), Jack Weyland Spiritual Roots of Human Relations (1970), Stephen Covey The Promised Messiah (1978), one of a series of "Messiah" books by Bruce R. McConkie Coordinated new LDS-specific editions of the King James Bible (1979) and Book of Mormon/"Triple combination" (1981) Jesus Christ and the World of the New Testament, Richard Holzapfel and Stan Thayne

By 1920, both antecedent bookstores were closed and a single new Deseret Book Company building was constructed in downtown Salt Lake City at site of the present ZCMI Center Mall. Ownership of Deseret Book was split between the Deseret News (70%) and the Deseret Sunday School Union (30%). However, the Union would manage the bookstore until 1932 when Deseret Book was incorporated for-profit as the "Utah Company". The Deseret News bought out the Sunday School Union in 1948 to become sole owner of the bookstore, but both the Deseret News and Deseret Book are now subsidiaries of the Deseret Management Corporation, which manages several for-profit assets of The Church of Jesus Christ of Latter-day Saints. Deseret News Press printed nearly all Deseret Book publications until the 1960s when the company began seeking other competitive bids.

Through the 1930s, the bookstore focused mostly on Sunday school needs such as lesson manuals. Though the bookstore introduced relatively few new authors, several important works were published in this period. Notably, B. H. Roberts' magnum opus, the six-volume Comprehensive History of the Church of Jesus Christ of Latter-day Saints, 1930. Deseret Book did not accept manuscripts for publication until the 1940s when the company made a push for new authors.

Deseret Book expanded into motion picture equipment and photographic supplies in the 1940s. Winning an exclusive contract to distribute for Bell & Howell in Utah and parts of Idaho and Wyoming, Deseret Book supplied 16 mm film projectors to the LDS Church. Becoming a film distribution and rental outfit, the Deseret Book "Censorship Committee on Films" was established in 1946 because regular employees were unable to review all the films it handled. By 1950, 18 members sat on the committee.

Preceding modern LDS cinema by over 50 years, Deseret Book founded Deseret Film Productions in 1947. The first film, produced by Frank Wise, was Where the Saints have Trod, an 80 minute film celebrating the 100 year anniversary of Mormon pioneers entering Salt Lake Valley. Wise subsequently produced Temple Square, a 30-minute filmed tour of Salt Lake City's most popular tourist draw. Deseret Film recorded over 120 LDS General Conference talks over a six year period. Intended for rental to wards, the conference talks are the first motion pictures of LDS Conferences.

In the 1950s, BYU established a motion picture department which attracted Frank Wise. Deseret Film Productions was gradually disbanded. Soon, KSL-TV began covering General Conferences.

Deseret Book's downtown location remained the only store until 1959 when site for an Ogden, Utah branch was donated. Stores in Orange, California and greater Salt Lake County opened in malls in 1962. In the 1970s, the original location was torn down to make way for the ZCMI Center Mall where the store reopened on April 2, 1976 during a General Conference to large late crowds. Several more mall locations opened in the 1970s; in Northridge, California, Boise, Idaho, and many more locations in Utah. In 1997 Deseret Book opened its first Washington state location in the city of Bellevue. By 2004, Deseret Book operated over 33 stores in 9 western US states. Expanding its reach in eastern Idaho, the chain also purchased Beehive Book Stores, located in Rexburg, Idaho Falls, and Blackfoot, Idaho. Deseret Book already operated in Idaho Falls at the Grand Teton Mall and in Rexburg. The new store in Rexburg has expanded merchandise selection from the prior two stores.

In the late 1970s, Deseret Book coordinated publication of new editions of the King James Version of the Bible and the Book of Mormon/Doctrine and Covenants/Pearl of Great Price "Triple combination". The 1979 publication of the Bible was the first geared toward Latter-day Saints. A comparably styled "triple combination" was introduced in 1981. With notes from the Joseph Smith Translation, James E. Talmage's scripture commentary, and an index and "topical guide," the new editions are now standard in the LDS Church. Typesetting for the volumes was done by Cambridge University Press.

Deseret Book began publishing LDS fiction for the first time in 1979. In 1986 it purchased Mormon Handicraft—a hand-made crafts store—from the Relief Society. As inventory and distribution was centralized in 1984, Deseret Book expanded its lines to include items such as CTR rings and more popular music.

In 2002 Sheri L. Dew became the first female CEO and president of Deseret Book.

In April 2010 Deseret Book opened its "Flagship" store located in the City Creek Center, in downtown Salt Lake City. This new store sits almost exactly on the same location as the first Deseret Book Location.

Recent acquisitions

Bookcraft

In early 1999, Bookcraft was acquired by Deseret Book. This allowed them to expand in the larger "values-oriented" publishing market. The merger also brought more writings by general authorities under the church's ownership, allowing for electronic and print collaborations with other Deseret Management Corporation entities (the Deseret News, and Bonneville International) and church entities (such as Brigham Young University, the Church Educational System).^[3]

Excel Entertainment Group

On November 15, 2004, Deseret Book announced that it had acquired Excel Entertainment Group, a 10-year old company particularly known for its LDS cinema productions and record labels (Highway Records, Embryo Records, Joyspring Records). Jeff Simpson, the founder and president of Excel, became the merged company's new executive vice president. Both companies are privately held, so terms of the deal were not publicly released. However, Deseret Book management assures that it will take a hands-off approach to managing Excel. Although some Excel employees were relocated to Shadow Mountain music at Deseret Book headquarters, most remained at the separate Excel headquarters in Salt Lake City. Shortly after the merger between the two record labels, many of the recording artists on the new Shadow Mountain label were dropped from their contract.^[4]

Seagull Book and Covenant Communications

Seagull Book logo

Covenant Communications logo

In July 2006, Deseret Book threatened to discontinue sales with another LDS bookstore chain, Seagull Book & Tape, citing marketing differences.^[5] Seagull claimed that their discounted prices on Deseret Book's products was the reason for the threat.^[5] Seagull Book & Tape competed with Deseret Book's retail operation, but depended on the company's published work, which reportedly accounted for most of its sales. After some time, Deseret Book instead opted to renegotiate its distribution contract with Seagull.^[6] On December 28, 2006, it was announced that Deseret Book was buying both Seagull Book & Tape and the publisher Covenant Communications, from Lewis Kofford. Company officials said they intended to continue running all three businesses as separate entities.^[7]

Deseret Book imprints

After Deseret Book acquired Bookcraft in 1999, it divided its publishing into four differently marketed imprints:

• Deseret Book — history and doctrine
• Bookcraft — self-help, family, children, women's interests, LDS fiction^[8]
• Eagle Gate — art, niche markets, library editions, and teaching aides
• Shadow Mountain — general market for "values-based" publications

The only imprints that are still in use today are Deseret Book and Shadow Mountain.^[9]

After acquiring Covenant Communications in 2006, Deseret Book Company did not make it an additional imprint, but continued its independent operations as a publisher alongside Deseret Book Publishing.^[9]

Shadow Mountain Records

The Shadow Mountain Records label primarily emphasizes values-based releases,^[10] with artists placing in top spots on the Billboard Charts, including Jenny Oaks Baker, a classical violinist,^[11] and Josh Wright, a classical pianist.^[12]

Shadow Mountain Records Subsidiaries

• Lumen Records (formerly Embryo Records)
• Joyspring Records
• Highway Records (formerly Lightwave Records)
• Little Stream Records

Affiliated Artists

• Josh Wright^[13]
• Hilary Weeks^[14]
• Alex Boye^[15]
• Paul Cardall^[16]
• Carmen Rasmusen^[17]
• David Osmond^[18]
• Dallyn Vail Bayles^[19]
• Jenny Oaks Baker^[20]
• Jenny Phillips^[21]
• Jericho Road^[22]
• Julie de Azevedo^[23]
• Kurt Bestor^[24]
• Kenneth Cope^[25]
• Michael McLean^[26]
• Mercy River^[27]
• Eclipse- A cappella^[28]

Other offerings

Deseret Book operates further business units in addition to its publishing and retail activities. Under the name Zion's Mercantile it produces home decor and religious art. Events such as women's conferences in the United States and Canada are sponsored by Time Out Events. LDS Living Magazine is an LDS lifestyle magazine in print and online. The Deseret Book Direct business unit conducts direct-to-customer marketing through catalogs, e-mail, and the DeseretBook.com website.^[29] From 2000 to 2009 it also operated an auctions website for LDS books.^[30] Crafts and other handmade items are sold under the name of Mormon Handicraft (Brand purchased from the LDS Church's Relief Society in 1986) and food is offered through The Lion House Pantry brand. It also provides the texts of many of its books online with paid subscriptions at GospeLink.com.

In 2009 a few select Deseret Book locations began selling official LDS Church items, such as Temple garments, which had originally been available only in LDS Church Distribution Centers.^[31]

See also

• Deseret Management Corporation
• Bookcraft
• Seagull Book and Tape
• Excel Entertainment Group

Notes

1. ^ Leong, Grace (December 28, 2006). "Deseret Book buys Seagull Book & Tape". Daily Herald (Provo, Utah). http://www.heraldextra.com/news/article_5b4fdec8-d5a4-5616-8d22-83b3bdd0fad7.html. Retrieved 2010-02-02. 
2. ^ http://deseretbook.com/about
3. ^ "Deseret Management seeking to acquire Bookcraft". Church News (Deseret News). February 13, 1999. 
4. ^ Brice Wallace (2004-10-16). "Merger may help Deseret Book 'Excel' with films". Deseret News. http://www.deseretnews.com/article/1,5143,595105810,00.html. Retrieved 2009-12-30. 
5. ^ ^{a b} The Associated Press (2006-07-12). "Seagull Book No Longer Allowed to Sell Deseret Book Products". KSL-TV. http://www.ksl.com/index.php?nid=148&sid=356916. Retrieved 2009-12-30. 
6. ^ KSL TV (2006-07-14). "Talks Continue Between Deseret Book and Seagull Book & Tape". KSL-TV. http://www.ksl.com/?nid=148&sid=360878. Retrieved 2009-12-30. 
7. ^ KSL News (2006-12-28). "Deseret Book Buys Seagull and Covenant Communications". KSL-TV. http://www.ksl.com/index.php?nid=148&sid=760746. Retrieved 2009-12-30. 
8. ^ "Deseret Book has made other large acquisitions". Deseret Morning News. December 29, 2006. 
   Apparently this imprint is no longer in use, since a search on WorldCat on January 17, 2010 reveals no books published after 2006 under the Bookcraft imprint.^{[original research?]}
9. ^ ^{a b} "Deseret News". Deseret Media Companies. http://www.deseretmediacompanies.com/content/view/48. Retrieved 2010-02-16. 
10. ^ http://www.shadowmountainrecords.com/
11. ^ http://ldsliving.com/story/28153-jenny-oaks-baker-no1-billboard-violinist-opens-for-carrie-underwood
12. ^ http://www.sltrib.com/sltrib/money/51630865-79/album-albums-billboard-book.html.csp
13. ^ http://joshwrightpiano.com/
14. ^ http://hilaryweeks.com/
15. ^ http://alexboye.com/
16. ^ http://www.paulcardall.com/
17. ^ http://carmenrasmusen.com/
18. ^ http://www.davidosmond.com/
19. ^ http://www.dallynvailbayles.com/
20. ^ http://www.jennyoaksbaker.com/
21. ^ http://www.jennyphillips.com/
22. ^ http://www.jerichoroadmusic.com/
23. ^ http://www.juliehanks.com/
24. ^ http://kurtbestor.com/
25. ^ http://www.kennethcope.com/
26. ^ http://www.michaelmcleanmusic.com/
27. ^ http://www.mercyrivermusic.com/home/
28. ^ http://www.eclipsesingers.com/music.html
29. ^ "Deseret Book". Deseret Media Companies. http://www.deseretmediacompanies.com/content/view/48. Retrieved 2010-04-27. 
30. ^ "Deseret Book adds online auction site". March 18, 2000. http://www.deseretnews.com/article/749699/. Retrieved 2010-04-27. 
31. ^ Mormon Times (2009-07-16). "Six Deseret Book stores will offer Distribution materials, clothing". Deseret News. http://www.mormontimes.com/mormon_voices/mormon_experience/?id=9690. Retrieved 2009-12-30. 

References

• Knowles, Eleanor (1991). Deseret Book Company: 125 Years of Inspiration, Information, and Ideas. Salt Lake City: Deseret Book.^{[ISBN missing]}

External links

• DeseretBook.com
• GospeLink - Deseret Book's online publication library
• Deseret Book's profile from its parent company, Deseret Management Corporation