Beneficial Financial Group

Infobox_Company
company_name = Beneficial Financial Group
company_
company_type = Private
company_slogan = "Honoring Our Commitments"
foundation = Early 20th Century
location = Salt Lake City, Utah, USA
key_people = Kent Cannon, CEO
industry = Insurance & Finance
products = Whole and Universal Life, Annuities, and Disability Insurance
revenue =profit$600 million USD (2005)
operating_income =profit$42.5 million USD (2005)
homepage = [http://www.beneficialfinancialgroup.com/ www.beneficialfinancialgroup.com]

Beneficial Financial Group is an insurance and financial services company based in Salt Lake City, Utah. It is a subsidiary of Deseret Management Corporation, which is in turn owned by The Church of Jesus Christ of Latter-day Saints. The company was founded in the early 20th Century [ [http://www.beneficialfinancialgroup.com/about_us/mvv.html Mission, Vision, and Values] . [http://www.beneficialfinancialgroup.com beneficialfinancialgroup.com] . Beneficial Financial Group. Retrieved on 2006-01-25.] and as of fiscal year end 2005 had assets of $3.1 billion with yearly revenues of $600 million. [ [http://www.beneficialfinancialgroup.com/about_us/financial_information.html Financial Information] . [http://www.beneficialfinancialgroup.com beneficialfinancialgroup.com] . Beneficial Financial Group. Retrieved on 2006-01-25.] The Insurance side of the company was known for many years as the "Beneficial Life Insurance Company".

Beneficial is certified by the Insurance Marketplace Standards Association for ethical business practices. It is a subsidiary of Deseret Management Corporation (DMC), [ [http://www.beneficialfinancialgroup.com/about_us/beneficial_role.html Beneficial Role] . [http://www.beneficialfinancialgroup.com beneficialfinancialgroup.com] . Beneficial Financial Group. Retrieved on 2006-01-25.] a for-profit management company of assets for The Church of Jesus Christ of Latter-day Saints. Beneficial held an "A+" (stable) rating from Standard & Poor's for financial strength, [ [http://www2.standardandpoors.com/portal/site/sp/en/us/page.topic/ratings_fs_ins/2,1,5,0,0,0,0,0,0,0,4,0,18,50,0,0.html Insurance Ratings] . [http://www.standardandpoors.com standardandpoors.com] . Standard and Poor's. Retrieved on 2006-01-25.] when S&P downgraded the rating to "A" due to exposure to MBS, and warned of further possible devaluations unless Deseret Management replenished some of Beneficial's capital as it deteriorates "from its currently strong level." ["S&P: Beneficial Life Insurance Co. Ratings Lowered To 'A' And Placed on CreditWatch," October 12, 2007, Market News Publishing (S&P Press release)]

Location

The company headquarters for many years was in the Beneficial Life tower, directly above the ZCMI Center Mall. This office tower had the company name in large letters along the side, lit in blue at the top of the structure. The words "Beneficial Life" could be seen from quite a distance as the tower had an entirely unimpeded view of the Salt Lake Valley along the main artery known as State Street.

During the mid 1980's the Beneficial Life tower achieved notoriety when a rare breeding pair of Peregrine Falcons decided to take residence on the company letters on the north side of the building. While many people appreciated the falcons, they were not as popular with the pigeons (their prey) and the motorists who parked on the exposed parking level of the ZCMI Center Mall, where the remains of the falcon's meal would drop on their cars.

Around the year 2006 Beneficial moved to the former Kennecott building on an opposite corner of the same block. Both buildings will remain while almost the entirety of the block is torn down, along with neighboring blocks of downtown Salt Lake City, and turned into a new 1 billion dollar development called the City Creek Center.

References