Muzz Buzz

Muzz Buzz is an Australian owned and operated drive-through coffee franchise chain, originating in Perth, Western Australia. Established in the metropolitan suburb of Belmont, Western Australia in 2001, Muzz Buzz has seen rapid expansion in recent years. Following a "carbon-copy" franchise model, Muzz Buzz locations can be found in many of the higher density suburbs within the Perth metropolitan area, with recent expansion seeing the chain opening locations both domestically and internationally.

Muzz Buzz

Type	Private
Industry	Drive Through Restaurants Retail coffee and tea Retail beverages
Founded	Belmont, Western Australia in Perth, Western Australia (2001)
Founder(s)	Craig Muzeroll
Headquarters	Clayton, Victoria, Australia
Key people	Warren Reynolds, Chief Executive Officer Geoff Elias General Manager National Operations
Products	Whole bean coffee Tea Made-to-order beverages Bottled beverages Baked goods Frappuccino beverages
Services	Coffee
Website	MuzzBuzz.com

History

Muzz Buzz was formed in response to growing Australian tastes for premium coffee which was, at the time, not commonly available within the Perth metropolitan area in drive-thru form.

Franchising of the brand commenced in 2004, with individual outlets closely resembling the original design and ethos. The first franchised outlet was established in Mosman Park by Warren Reynolds, who was instrumental in the mass expansion of the franchise to additional Perth locations^[1].

Expansion into non-Western Australian markets begun in 2006, with potential sites earmarked in New South Wales, South Australia, Queensland and Victoria^[2]. As of the end of 2010, Muzz Buzz had 37 operating drive thru outlets in four Australian states. Internationally, franchise rights have been sold to Belarus for the Eastern Bloc, Turkey and the Middle East, South Africa, Malaysia and Singapore, with advanced negotiations ongoing for future New Zealand and North American based operations. Additionally, Reynolds has mentioned in interviews that the company has received expressions of interest from the Middle East, Singapore, and China^[3].

Muzz Buzz is a member of the Franchise Council of Australia, and has been ranked as one of the top 10 franchises within Australia in 2009 based on an independent review of franchisee responses^[4][5]. Supporting the local community, Muzz Buzz is a premiere sponsor of the Perth Wildcats' cheer squad, The Muzz Buzz Dancers.

Menu

From left: Tall, Grande, The Really Big One, Short

While item prices may differ slightly between stores, the menu selection has been tailored towards easy replication between franchisee locations. Hot drink size configurations include Short, Tall, Grande, and The Really Big One. Cold drinks are served in Tall & Grande sizes. Coffee is made from freshly ground beans.

Hot drink selections (plain or flavoured):

• Coffee
  • Latte
  • Cappuccino
  • Flat White
  • Mocha
  • Machiatto
  • Short Black
  • Long Black
  • Affogato
• Hot Chocolate
• Hot Flavoured Drinks
• Tea

• Flavourings:
  • Caramel
  • Chocolate Milano
  • English Toffee
  • French Vanilla
  • Hazelnut
  • Irish Cream
  • Vanilla

• Combinations:
  • Baileys: Irish Cream, Chocolate Milano, and French Vanilla
  • Choc-O-Nilla: Chocolate Milano and Vanilla
  • Joy-In-A-Cup: English Toffee, Caramel, Praline, and White Chocolate
  • Raspberry Mocha: Chocolate Milano & Raspberry
  • Snicker: Caramel, Chocolate Milano, and Macadamia Nut
  • Vanilla Hazelnut: Vanilla and Hazelnut

Cold drink selections:

• Milkshakes
• Iced Chocolate
• Iced Coffee Granita
• Frappes
  • Java Choc Chip
  • Mocha
  • Caramel
  • Strawberry
• Soda Popz
  • Cherry
  • Passionfruit
  • Raspberry
  • Strawberry
• The Big Buzz
  • Granita with Guarana, Caffeine, and Ginseng
• F.T.B. Fruitee Blast
  • Mango
  • Banana
  • Strawberry
  • Triple Berry
  • Tropical
• Bottled Water
• Fruit Juice

Food:

• Bagels
  • Cheese
  • Ham and Cheese
• Pies
  • Beef
• Sausage Roll
• Spinach and Ricotta Roll
• Muffins (Vary from State to State)
  • Double Choc and White Choc Chip
  • Blueberry and Apple
  • Orange and Poppyseed
  • Raspberry and Apple
• Slices (Vary from State to State)
  • Rocky Road
  • Honey and Macadamia
  • Hedgehog
  • Chocolate Brownie
• Cookies (Vary from State to State)
  • American Choc Chip
  • Anzac
  • Macademia and White Chocolate
  • Scottish Shortbread
  • Triple Chocolate
• Donuts
  • Sugared Cinnamon Donuts
  • Buzz Balls (Donut Holes)
• Ice creams (Vary State to State)

Store Design

Sporting a distinctive design, reminiscent of an oversized coffee cup, the stores are adorned with the standard corporate colouration of white, green, and purple. As of late, store expansion has included non-drive-through stores which, while missing the drive-through element, still retain the characteristic colouration.

Locations

Country	Location, State	Specific Location	Notes
Australia	Adelaide, South Australia	Map
Australia	Albany, Western Australia	Map
Australia	Armadale, Western Australia	Map
Australia	Balcatta, Western Australia	Map
Australia	Bayswater, Western Australia	Map
Australia	Beechboro, Western Australia	Map
Australia	Belmont, Western Australia	Map
Australia	Bentley, Western Australia	Map
Australia	Berwick, Victoria	Map
Australia	Brisbane, Queensland	Map
Australia	Bullsbrook, Western Australia	Map
Australia	Cannington, Western Australia	Map
Australia	Canning Vale, Western Australia	Map
Australia	Carlisle, Western Australia	Map
Australia	Fremantle, Western Australia	Map
Australia	Geelong, Victoria	Map
Australia	Girrawheen, Western Australia	Map
Australia	Gosnells, Western Australia	Map
Australia	Hamilton Hill, Western Australia	Map
Australia	High Wycombe, Western Australia	Map
Australia	Joondalup, Western Australia	Map
Australia	Kealba, Victoria	Map
Australia	Malaga, Western Australia	Map
Australia	Mandurah, Western Australia	Map
Australia	Melton, Victoria*	Map
Australia	Midland, Western Australia	Map
Australia	Moorabbin, Victoria	Map
Australia	Mosman Park, Western Australia	Map
Australia	Nailsworth, South Australia	Map
Australia	Newtown, Victoria	Map
Australia	Queens Park, Western Australia	Map
Australia	Riverside, Western Australia	Map	Walk-in Only
Australia	Riverton, Western Australia	Map
Australia	Rockingham, Western Australia	Map
Australia	Rowville, Victoria	Map
Australia	South Perth, Western Australia	Map
Australia	Subiaco, Western Australia	Map
Australia	Yangebup, Western Australia	Map
Australia	Yokine, Western Australia	Map

• Indicates location under construction or not yet opened.

Corporate Locations

Country	Location, State	Specific Location	Notes
Australia	Clayton, Victoria	Map	Corporate Headquarters
Australia	Subiaco, Western Australia	Map	Franchising Corporate Office
Australia	Riverside, Western Australia	Map	Corporate Store

Future Expansion

Country	Location, State	Specific Location	Notes
Australia
Belarus	Minsk		20 cafes to be open in 2011-2013
USA
New Zealand	Auckland
Singapore
Turkey
Malaysia

References

1. ^ "Muzz Buzz chief blasts red tape.". The West Australian. 2006-05-16. http://www.thewest.com.au/default.aspx?MenuID=437&ContentID=73392. 
2. ^ "Coffee newcomer expands drive through concept.". Hospitality. 2006-04-03. http://www.hospitalitymagazine.com.au/Article.aspx?ArticleID=236027. 
3. ^ "Two UK rivals vie for Muzz Buzz franchise.". The West Australian. 2007-04-09. http://www.hospitalitymagazine.com.au/article/What-the-papers-said/234831.aspx. 
4. ^ "Food franchises seek bigger slice of market". The Australian. 2009-02-27. http://www.theaustralian.news.com.au/story/0,25197,25069146-5010941,00.html. 
5. ^ "Top 10 Australian Franchises". http://www.topfranchise.com.au/Top10Franchises/. 

External links

• Muzz Buzz Official Site