List of Procter & Gamble brands

List of Procter & Gamble brands

Procter & Gamble (P&G) is a multi-national consumer goods corporation of American origin with many brands.


Brands with net sales of more than US$1 billion annually

From page 26 of Procter & Gamble 2006 Annual Report.[1]

  • Ariel laundry detergent
  • Bounty paper towels, sold in the United States and Canada
  • Braun, a small-appliances manufacturer specializing in electric razors, coffeemakers, toasters, and blenders
  • Charmin bathroom tissue and moist towelettes
  • Crest toothpaste
  • Dawn dishwashing detergent
  • Downy fabric softener and dryer sheets
  • Lenor fabric softener
  • Duracell batteries and flashlights
  • Fusion five blade cartridge and razors.
  • Gain fresh smelling liquid and powder laundry detergents, liquid fabric softener and dryer sheets
  • Gillette, variety of razors for men and women, shaving cream for men, body wash for men, shampoo for men, deodorant and anti-perspirant for men
  • Head & Shoulders shampoo
  • Iams dog and cat foods
  • Olay Personal and beauty products
  • Oral-B inter-dental products, such as Oral-B Glide
  • Pampers & Pampers Kandoo disposable diapers and moist towelettes
  • Pantene haircare products
  • Tide variety of liquid and powder laundry detergents, stain remover for laundry and stain remover pen
  • Wella hair care products
  • Febreze Odor control/Freshener

Other current brand details

{{Expand list|date=August

  • Align GI Healthcare (Probiotics)
  • Alldays Feminine hygiene
  • Always Feminine hygiene
  • Art of Shaving Men's shaving products
  • Aussie Haircare (shampoos/conditioners/styling aids)
  • Blue Stratos Popular Cologne
  • Bold Laundry Detergent
  • Bounce fabric-softener sheet for dryers
  • Camay, a lightly scented bath soap
  • Cascade dishwasher detergent
  • Cheer laundry detergent, available in powder and liquid
  • Christina Aguilera Luxury fragrance for young women
  • Clairol, a personal care products division of Procter & Gamble that makes hair coloring, hair spray, shampoo, hair conditioner, and styling consumables
  • CoverGirl, the largest color cosmetics brand in the U.S., with distribution in Canada, United Kingdom, Australia, and Switzerland as well
  • Crest, variety of anti-cavity and whitening toothpastes
  • Daz Laundry Detergent
  • Doctor's Dermatologic Formula, skincare
  • Dolce & Gabbana colognes
  • Dreft laundry detergent. It was actually the first synthetic detergent used for delicate clothing and dishes when introduced in 1933 from Procter & Gamble.
  • Dunhill Luxury Fragrance for men
  • Era, Procter & Gamble's first liquid laundry detergent
  • Escada Luxury Fragrance for women
  • Eukanuba premium dog and cat foods
  • Fairy dishwashing liquid, toilet soap, household soap, laundry detergent and dishwasher detergent
  • Febreze odor eliminator
  • Fibresure Vegetable Supplements
  • Fixodent Denture adhesive
  • Flash Household Cleaning
  • Gain fresh smelling liquid dishwashing detergents
  • Gleem toothpaste
  • Gucci colognes
  • Herbal Essences Haircare
  • High Endurance body washes, deodorants by Old Spice
  • Hugo Modern, Luxury Fragrances
  • Hugo Boss colognes
  • Iams dog and cat food
  • Infacare Baby Bath
  • Ivory soap
  • Joy dishwashing liquid
  • Lacoste colognes
  • Luvs disposable diapers
  • Max Factor cosmetics sold in Europe
  • Metamucil Healthcare (GI: bulk fiber)
  • Natura Pet Products brands, which include Innova, Evo, California Natural, Karma, Healthwise and Mother Nature
  • Mr. Clean household cleaning products
  • Nice n Easy hair color product
  • Nicky Clarke hair products
  • Old Spice colognes, deodorants, body washes, body sprays
  • Pepto-Bismol digestive medicine
  • Prilosec OTC heartburn medicine
  • Puffs tissues
  • PUR Water Filtration
  • Safeguard anti-bacterial soap and liquid anti-bacterial hand soap
  • Scope mouthwash
  • Secret deodorant, body sprays
  • Sebastian Professional hair cosmetics
  • Silvikrin Haircare
  • SK-II beauty products
  • Swiffer cleaning products
  • Tampax tampons
  • Tip powder laundry detergent
  • Viakal Cleaning products
  • Vicks Healthcare (Cough & Cold)
  • Zirh Men's Skin Care

Divested brands

Brands owned by Procter & Gamble in the past, but since divested:

  • Actonel (pharmaceutical division was spun off into Warner Chilcott in 2009)
  • Aleve, an NSAID drug, acquired by Bayer in 1997
  • Asacol
  • Attends, a line of incontinence and sanitary products. Sold to PaperPak in 1999.
  • Biz Originally an enzyme-based laundry pre-soak, later a detergent booster, then an all-fabric bleach, sold to Redox Brands in 2000
  • Cinch, an all-purpose glass and surface cleaner, was sold to Shansby Group, a San Francisco investment firm, later acquired by Prestige Brands
  • Chloraseptic, throat medicine and lozenges sold to Prestige Brands.
  • Clearasil, over-the-counter acne medicine sold to Boots Healthcare.
  • Coast, bar-soap brand sold to Dial Corporation in 2000. Dial now owned by Henkel
  • Comet, long-time P&G brand of cleanser owned now by Prestige Brands
  • Crisco (vegetable oil and shortening) sold to The J.M. Smucker Co.
  • Crush/Hires/Sun Drop carbonated soft drinks (sold to Cadbury Schweppes in late 1980s)
  • Dantrium, sold to JHP Pharmaceuticals and SpePharm
  • Dryel home dry-cleaning kit sold to The OneCARE Company.
  • Duncan Hines packaged cake mixes, sold to Aurora Foods (now Pinnacle Foods) in 1998
  • Fit, a fruit and vegetable cleaning wash, licensed to HealthPro Brands. January 2004
  • Folgers coffee was acquired by The J.M. Smucker Co. based in Orrville, Ohio in June 2008.
  • Hawaiian Punch, now owned by Dr Pepper/7up
  • Infusium 23 (shampoos/conditioners), sold to Helen of Troy Limited's Idelle Labs unit in March 2009
  • Jif (peanut butter)--divested by Procter & Gamble in a spin-off to their stockholders, followed by an immediate merger with The J.M. Smucker Company in 2002
  • Lava, sold to WD-40 in 1999
  • Lilt Home Permanents, Including "Push Button" Lilt, The First "Foam-In" Home Permanent In A Can. Sold To Schwartzkopf/DEP in 1987, later discontinued
  • Millstone coffee was acquired by The J.M. Smucker Co. as part of its Folger's coffee acquisition in Orrville, Ohio in June 2008.
  • Monchel, a beauty soap
  • Noxzema, a skin cream and beauty products line, sold to Alberto-Culver in 2008
  • Oxydol sold to Redox Brands in 2000; Oxydol was P&G's first popular laundry soap, then later became a laundry detergent after Tide was introduced in 1946.
  • Pert Plus, introduced in 1987 as the first "2-in-1" shampoo incorporating conditioner in one bottle. It was the market leader in 1992 with a 10.1 percent share. Now in a "declining stage", sold to Innovative Brands, LLC in July 2006. The original Pert was introduced in 1979, but declined to less than 2% before Pert Plus turned it into a 2-in-1 product.
  • Salvo, a brand of detergent tablets which was sold from the early 1960s up to the mid-1970s
  • Prell shampoo, sold to Prestige Brands International in 1999
  • Pringles potato chips (sold to Diamond Foods in April 2011)[2]
  • Royale (Canada), a brand of toilet paper. The original product was merged into the Charmin brand; Irving Tissue then acquired the trademark and re-introduced the brand on its own products.
  • Spic and Span, now owned by The Spic and Span Company, a division of Prestige Brands
  • Star Margarine and Dari Creme, originally from P&G Philippines, was sold to San Miguel Corporation in 1994
  • Sunny Delight orange drink, spun off in 2004
  • Sure, anti-perspirant/deodorant line was sold in October 2006 to brand-development firm Innovative Brands
  • ThermaCare brand heat wraps, sold to medical company Wyeth in 2008
  • Thrill, a peach-scented brand of dishwashing liquid, discontinued in the mid-1970s
  • Top Job all-purpose cleaner, merged into the Mr. Clean brand in 1990
  • Vizir, was a detergent, mostly sold in Europe
  • Wondra, a brand of hand lotion discontinued in the late 1980s
  • Zest (brand) deodorant body bar and body washes, sold to High Ridge Brands Co. on January 4, 2011[3]

Vanished brands

Brands owned by Procter & Gamble in the past, but since phased out:

  • Agro Laundry Soap
  • Banner and White Cloud toilet tissues were merged with the company's best known bathroom tissue, Charmin. White Cloud is now sold exclusively in WalMart stores in the U.S.
  • Big Top, a brand of peanut butter before Jif made its debut.
  • Bonus, a brand of laundry detergent that had towels in every box.
  • Chipso, flaked and granulated soap, last made in the early-mid 1940s.
  • Citrus Hill, orange juice drink last made in 1992
  • Drene (a.k.a. Special Drene, Royal Drene), liquid shampoo. First shampoo made from synthetic detergent.
  • Duz, a powdered laundry soap and later, a powdered laundry detergent which had glassware and plates in each box
  • Encaprin, the first competitor to Tylenol in the ibuprofen-capsule pain-reliever market. In 1984, it beat Advil and Nuprin to the stores by a few months. Only two years later, it was forced off the market by a cyanide poisoning hoax.
  • Fling, a disposable dischcloth brand.
  • Fluffo, golden yellow shortening sold mid 1950s to early 1960s.
  • Fresco bath soap
  • Hidden Magic, an aerosol hair spray dubbed "the Titanic of the hair-spray business", sold in mid-1960s
  • High Point instant decaffeinated coffee
  • Ivory Flakes, P&G's first soap packaged in boxes, sold from 1910 to early 1970s.
  • Monchel beauty soap
  • OK, economy bar & packaged laundry soap.
  • P and G White Naphtha Soap, a white naphtha bar soap used for washing the laundry and dishes.
  • P and G White Laundry Soap, a white bar soap made during World War I and World War II temporarily replacing P and G White Naphtha Soap when naphtha was used for the war effort.
  • Pace & SELF "No-Lotion" home permanents[citation needed]
  • Physique hair care line (shampoos, conditioners, styling aids), phased out c. 2005
  • Pin-It, pin curl home permanent, sold mid 1950s.
  • Purico
  • Puritan liquid vegetable oil (the first brand to sell canola oil, later merged into the Crisco oil brand)
  • Rely, super-absorbent tampons in production from 1976 to 1980. It was pulled off the market during the TSS crisis of the early 1980s.
  • Salvo, the first concentrated tablet laundry detergent, which was discontinued in the 1970s then later a dish detergent (sold in the U.S. 2004-2005; it is still sold in Latin America)
  • Selox, puffed soap sold in 1920s and 1930s.
  • Shasta, a cream shampoo sold late 1940s-mid 1950s.
  • Solo, a liquid laundry detergent with fabric softener that was later merged into the Bold brand.
  • Star Soap & Star Naphtha Soap Chips
  • Stardust dry chlorine bleach (extensively test-marketed during the 1960s)
  • Sunshine Margarine
  • Teel, a liquid dentifrice sold late 1930s to late 1940s.
  • Thrill dishwashing liquid
  • Torengos, a stackable, triangular-shaped, corn-based snack chip sold 2001-2003
  • Venus Shortening
  • White Cloud see Banner
  • Wondra lotion for dry skin. There were many formulas. (The first major brand to use "silicones")[citation needed]

Brands by type of product

The 10 Pillars of P&G Philippines

Coconut-based cleaning and food products

Laundry and personal cleansing products

Health care

Hair care and laundry categories

Dishwashing and fabric care

Laundry, personal care and hair care

Pure list


  1. ^
  2. ^ Chapman, Michelle (2011-04-067). "Pringles sold to growing empire". The Sun News. Associated Press. Retrieved 2011-04-06. 
  3. ^

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