Lava (soap)

Lava (soap)

Lava, occasionally confused with Magno, black glycerine soap, is a heavy-duty hand cleaner made by WD-40, first produced in 1893. WD-40 acquired the brand from Block Drug in 1999 who acquired it from Procter & Gamble in 1995 [http://www.fundinguniverse.com/company-histories/Block-Drug-Company-Inc-Company-History.html] . It was originally developed by the Waltke Company of St. Louis in 1893 [http://www.wd40.com/Brands/lava_faqs.html] . Unlike typical hand soaps, Lava contains ground pumice, which gave the soap its name. The soap and pumice combination is intended to scour tar, engine grease, paint, and similar substances from the skin.

Lava soap is available in two forms, a bar (5.75 oz.) and a liquid form (7.5 oz. pump bottle). The liquid form also contains moisturizers and recently the bar form added moisturizers into its formulation as well.

U.S. Republican presidential candidate Mike Huckabee referred to it on multiple occasions as only soap used in his household while growing up, saying, "There are people paying $150 for an exfoliation. I could just hand them a bar of Lava soap." [cite web|url=http://www.nytimes.com/2007/10/19/opinion/19brooks.html|title=From the Back of the Pack|publisher=The New York Times|date=October 19, 2007|accessdate=2007-11-18|first=David|last=Brooks]

In the movie, Pulp Fiction, when Vincent and Jules were washing their hands of blood, after Vincent accidentally kills Marvin, Vincent says "Blood's real hard to get off. Maybe if he had some Lava [soap] , I could have done a better job." [cite web|url=http://www.imsdb.com/scripts/Pulp-Fiction.html|title=Pulp Fiction|publisher=IMSDb|date=May 1993|accessdate=6-8-2008|first=Quentin|last=Tarantino]

References

External links

* [http://www.lavasoap.com/ Lava Soap Official Website]
* [http://www.lavasoap.com/faq Lava Soap Official FAQ]


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