Pantene

Pantene

Type	Hair care
Owner	Procter & Gamble (1985)
Country	Switzerland
Introduced	1947
Markets	World
Previous owners	Hoffman-LaRoche
Website	Official Website

Pantene is a brand of hair care products owned by Procter & Gamble. The product line was first introduced in Europe in 1947 by Hoffman-LaRoche of Switzerland, which branded the name based on panthenol as a shampoo ingredient. It was purchased by Procter & Gamble (P&G) in 1985 in order for P&G to compete in the "beauty product" market rather than only functional products.^[1]

The brand's best-known product became the conditioning shampoo Pantene Pro-V (Pantene Pro-Vitamin). The product became most noted due to an advertising campaign in the late 1980s in which fashion models said, "Don't hate me because I'm beautiful."^[2][3] Kelly LeBrock gained notoriety as the first television spokeswoman to speak the line.^[4] The line was criticized by feminists and became a pop-culture catchphrase for "annoying" narcissistic behavior.^[5][6]

References

1. ^ Dyer, Davis (2004). Rising Tide: lessons from 165 years of brand building at Procter & Gamble. Harvard Business Press. p. 277. 
2. ^ Forbes, Volume 139, Issues 5-9, 1987, p136
3. ^ Dyer, Davis (2004). Rising Tide: lessons from 165 years of brand building at Procter & Gamble. Harvard Business Press. p. 274. 
4. ^ DiNato, Jill (25 July 2010). "Don't Hate Me Because I'm Beautiful". The Huffington Post. 
5. ^ Rakow, Lana (Winter 1992). "“Don't hate me because I'm beautiful”: Feminist resistance to advertising's irresistible meanings". Southern Communication Journal 57 (2): 133–142. 
6. ^ Schutzman, Mady (April 1995). The Real Thing: Performance, Hysteria, and Advertising. Wesleyan. p. 165. ISBN 978-0819563705. 

External links

• Pantene official site