See also Down feather and Downey. For the band, see Downy (band).

Downy is a brand name of fabric softener produced by Procter & Gamble and sold in the United States. It entered the U.S. test market in August 1960 and went nationwide in December 1961. It was also sold in Philippines, Malaysia, Indonesia, Singapore, Thailand, Vietnam, Egypt and Mexico.

Lenor is a brand name of fabric softener and paper towels, also produced by Procter & Gamble, sold in Europe, Russia, China and Japan.


Downy brand logo used until 2006.

The Downy product line contains the following:

  • Ultra Downy Liquid (released in 1991)
  • Downy Simple Pleasures (released in 2004)
  • Downy Ball
  • Downy Sheets (released in 1987)
  • Downy Wrinkle Releaser

The Downy brand was released in Mexico in 1990. Variants include:

  • Downy Libre Enjuague (One Rinse)
  • Downy Tango
  • Downy Elegance
  • Downy Floral
  • Downy Naturals
  • Downy Pureza Silvestre
  • Ariel con un toque de Downy (Ariel Detergent & Downy in One)

Lenor is available in the UK & Ireland in various colours and fragrances:

  • Lenor Spring Awakening
  • Lenor Summer Breeze
  • Lenor In the Pink
  • Lenor Sleep Sensations
  • Lenor with Febreze effect (also available in Ariel detergent)
  • Lenor Crushed Silk & Jasmine (also available in Bold 2in1 detergent)


External links

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  • Downy — Down y ( [y^]), a. 1. Covered with down, or with pubescence or soft hairs. A downy feather. Shak. [1913 Webster] Plants that . . . have downy or velvet rind upon their leaves. Bacon. [1913 Webster] 2. Made of, or resembling, down. Hence,… …   The Collaborative International Dictionary of English

  • downy — 1570s, from DOWN (Cf. down) (n.1) + Y (Cf. y) (2) …   Etymology dictionary

  • downy — [adj] fluffy featherlike, feathery, fleecy, fuzzy, light, plumate, plumose, pubescent, silky, soft, velutinous, velvety, woolly; concepts 604,606 …   New thesaurus

  • downy — ► ADJECTIVE (downier, downiest) ▪ covered with fine soft hair or feathers …   English terms dictionary

  • downy — [dou′nē] adj. downier, downiest 1. of or covered with soft, fine feathers or hair 2. soft and fluffy, like down …   English World dictionary

  • downy — [[t]da͟ʊni[/t]] downier, downiest 1) ADJ GRADED: usu ADJ n Something that is downy is filled or covered with small soft feathers. ...the warm downy quilt. ...the white downy bodies of two chicks. 2) ADJ GRADED Something that is downy is covered… …   English dictionary

  • downy — UK [ˈdaʊnɪ] / US adjective Word forms downy : adjective downy comparative downier superlative downiest covered in very soft small hairs or feathers …   English dictionary

  • downy — /ˈdaʊni/ (say downee) adjective (downier, downiest) 1. of the nature of or resembling down; fluffy; soft. 2. made of down. 3. covered with down. 4. soft; soothing; calm. –phrase 5. downy bird, Colloquial a canny person. {Phrase Origin: ? from… …   Australian-English dictionary

  • downy — adjective Having down, covered with a soft fuzzy coating as of small feathers. The chicks downy coat of feathers formed almost immediately to keep it warm …   Wiktionary

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