Forbes is an American publishing and media company. Its flagship publication, "Forbes" magazine, is published bi-weekly. Its primary competitors in the national business magazine category are "Fortune", which is also published bi-weekly, and "Business Week". The magazine is well-known for its lists, including its lists of the richest Americans (the Forbes 400) and its list of billionaires. The motto of "Forbes" magazine is "The Capitalist Tool."

Company history

B.C. Forbes founded "Forbes" magazine in 1917 and remained Editor-in-Chief until his death in New York City in 1954, though assisted in his later years by Bruce Charles Forbes (1916–1964) and Malcolm Stevenson Forbes (1917–1990), his two eldest sons.

On Malcolm's death, his eldest son Malcolm Stevenson "Steve" Forbes Jr. (1947–) became President and Chief Executive of Forbes and Editor-in-Chief of Forbes magazine. [ [ "Forbes" 'Forbes Announce Elevation Partners Investment in Family Held Company' - August 6th, 2006] ] Between 1961 and 1999 the magazine was edited by James Michaels. [cite web |url= |title=James Michaels, Longtime Forbes Editor, Dies at 86 - New York Times |accessdate=2008-01-05] In 1993, under Michaels, "Forbes" was a finalist for the National Magazine Award. [cite web |url= |title=National Magazine Awards Database |accessdate=2008-01-05] In 2006, an investment group that includes rock star Bono bought a minority interest in the company. [cite web |url= |title=NussbaumOnDesign Bono Buys Into Forbes, Launches Product Red in US and Expands His Brand. - BusinessWeek |accessdate=2008-01-05]

Other publications

Apart from "Forbes" and its lifestyle supplement, "ForbesLife", other titles are published, including "Forbes Asia" and eight local language editions. Steve Forbes and his magazine's writers offer investment advice on the weekly Fox TV show "Forbes on Fox" and on "Forbes On Radio". Other company groups include Forbes Conference Group, Forbes Investment Advisory Group and Forbes Custom Media.

The company formerly published "American Legacy" magazine as a joint venture, although that magazine separated from Forbes as of May 14, 2007 [ [ With The May 14 Announced Separation: Twelve-Year-Old "American Legacy"/"Forbes" Partnership Was Mutually Beneficial. Industry & Business Article - Research, News, Information, Contacts, Divisions, Subsidiaries, Business Associations ] ] .

The company also formerly published "American Heritage" and "Invention & Technology" magazines. After failing to find a buyer, Forbes suspended publication of these two magazines as of May 14, 2007 [ [ American Heritage - Magazines - New York Times ] ] . Those magazines have since been purchased by the American Heritage Publishing Company, and have resumed publication as of Spring 2008 [ [ / Thank You for Your Feedback on the American Heritage Winter 2008 Issue ] ] .

David Churbuck founded "Forbes"' Web site, [] , in 1996. The site uncovered Stephen Glass' journalistic fraud in "The New Republic" in 1998, an article that drew attention to internet journalism. The site, like the magazine, publishes many lists focusing on billionaires and their possessions, especially expensive homes, a critical aspect of the website's apparent popularity. [cite web |url= |title=Jobs: Motley to Leave Time Inc., Plus More Job-Hopping Fun |accessdate=2008-01-05] See a list of lists below. employs the slogan "Home Page For The World's Business Leaders" and sometimes claims to be the world's most widely visited business web site. [cite web |url= |title=At, Lots of Glitter but Maybe Not So Many Visitors - New York Times |accessdate=2008-01-05] The current president and chief executive officer is James J. Spanfeller; the current editor is Paul Maidment; the current managing editor is Carl Lavin, [cite web |url= |title=Poynter Online - Forums |accessdate=2008-01-05] who succeeded founding managing editor Michael Noer and Dan Bigman. [cite web |url= |title=Revolt of the Page-Slaves? | The New York Observer |accessdate=2008-01-05]

According to, the Web site is among the most trusted resources for senior business executives, providing them the real-time reporting, uncompromising commentary, concise analysis, relevant tools and community they need to succeed at work, profit from investing and have fun with the rewards of winning. also publishes subscription investment newsletters, a luxury-vehicles site, [ ForbesAutos] edited by Matthew De Paula, and a luxury travel site, [ ForbesTraveler] , edited by G. Barry Golson, the former executive editor of Playboy and TV Guide and former editor-in-chief of Yahoo! Internet Life, and an online guide to web sites, "Best Of The Web". is part of Forbes’ Digital, a division of Forbes Media LLC. and affiliated properties -,,,,, and - together reach more than 27 million business people each month. and

Launched in May 2005 by, [] is a web site designed specifically for luxury car buyers and enthusiasts. The editorial content is written specifically for affluent consumers, with an emphasis on objectivity, comprehensive analysis and intelligent insight.

[] is designed for the affluent, discerning traveler. Launched in September 2006 by, ForbesTraveler is dedicated to inspiring, planning and booking the world’s most distinctive travel experiences.


"Forbes" creates many lists under various topics, the most popular being perhaps the List of billionaires.


* 200 Best Small Companies
* 400 Best Big Companies
* Forbes 500
* Forbes Global 2000, a list of largest companies in the world taking into account market capitalization, revenue, income and assets (this is different basis for ranking than that used by the Fortune Global 500, which is based only on revenues).
* Largest Private Companies


In popular culture "Forbes" is perhaps best-known for its many periodic lists of net worth. As it often takes considerable detective work to determine the actual wealth of an individual, "Forbes"' figures are widely cited as nearly-definitive.
*Executive Pay
*Forbes 400, a list of the richest people in the United States
*Midas List, an annual list of the top dealmakers in technology and life sciences
*World's Richest People, a list of the richest people in the world
*China Rich List, a list of the richest people in mainland China
*India Rich List, list of the richest people in India
*Forbes Fictional 15, a self-parodying list of the richest movie, TV and literary characters
*The World's 100 Most Powerful Women
*The Celebrity 100, an annual list of famous and financially influential celebrities (i.e., entertainers, musicians, producers, directors, and athletes)
*The China Celebrity 100
*Top-Earning Dead Celebrities, a list of deceased celebrities that continue their revenue from posthumous material


* Best Cities For Singles
* Best Places For Business (e.g. [ 2008] list).
* Most Expensive Zip Codes
* Most Expensive Rental Markets In The U.S.

Fidel Castro conflict

In 2005, "Forbes" listed Fidel Castro among the world's richest people, with an estimated net worth of $550 million USD. In the 2006 article "Fortunes Of Kings, Queens And Dictators", "Forbes" increased their estimate to $900 million USD. [cite web |url= |title=Fortunes Of Kings, Queens And Dictators - |accessdate=2008-01-05] The article notes that estimating net worth for government leaders is "more art than science", and points out that in the case of Castro the authors used a discounted cash flow method for several state-owned companies, and assumed a portion of that profit stream went to Castro.

Castro responded that he has a net worth of less than $1 USD, and challenged any one to prove that he has any money in overseas accounts. [cite web |url= | - "I call on them to prove that I have one single dollar!" |accessdate=2008-01-05] Castro also stated that Forbes should place a bucket over their head. [ [ Cuba Keeps Forbes in Hot Seat] . "Radio Habana Cuba". Retrieved on 2008-01-05.]

ee also

*Lists of billionaires


External links

* [ Official site]
* [ "Forbes" magazine]
* [ Subscription Center]
* [ Advertising Information]
* [ A complete listing of all of Forbes' lists ]

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