The Art of Shaving

The Art of Shaving

The Art of Shaving is a United States based retail franchise business of high-end men's shaving and skin care accessories. The first store was founded by Eric Malka and Myriam Zaoui in Manhattan in 1996. The store was highly successful, and soon thereafter a second shop on Madison Avenue was opened and developed a complete line of natural shaving products. [http://www.theartofshaving.com/taos6/history.php] The Art of Shaving has become the best-selling men’s brand at high-end department stores. Their own stores can be found in 17 locations across the country, with 10 openings achieved in 2007. [http://www.theartofshaving.com/taos6/taos-shops.php]

The company has entered numerous partnerships and marketing agreements with razor company Gillette, and some of the Art of Shaving franchises are Gillette-owned. [http://www.boston.com/lifestyle/fashion/articles/2008/03/27/looking_good_dude_head_to_toe/] The brand's products have been criticized as making mundane bathroom accessories excessively overpriced and encouraging conspicuous consumption. [http://www.nashuatelegraph.com/apps/pbcs.dll/article?AID=/20080401/COLUMNISTS26/59479260/-1/STYLE]

See also

* Men Locked in Shaving Wars [http://www.newsobserver.com/105/story/1010973.html]
* The Rules for Building Brands [http://www.destinationcrm.com/articles/default.asp?ArticleID=7798]


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