Jif (peanut butter)

Jif is a brand of peanut butter made by The J.M. Smucker Co., which purchased the brand from Procter & Gamble in 2001. [cite web|url=http://phx.corporate-ir.net/phoenix.zhtml?c=104574&p=irol-newsArticle_Print&ID=629010&highlight= |title=J.M. Smucker Announces Stock Deal with P&G for Jif and Crisco] The original Creamy Jif peanut butter debuted in 1958.cite web|title=About Jif: The History|publisher=Pillsbury Company|accessdate=2008-02-21|url=http://www.jif.com/aboutjif/aj_history.asp] In 1974, "Extra Crunchy Jif" was introduced, followed by "Simply Jif" in 1991, a peanut butter variant with low-sodium and less sugar than regular Jif. "Reduced Fat Jif" was introduced four years later in 1995.

Since 1981, Jif has been the leading peanut butter brand in the United States.

Advertising

For many decades, TV commercials for the product have ended with the tagline, "Choosy mothers choose Jif" and, in the 1990s, "Choosy moms choose Jif." During the 2000s, the tagline was again updated, now being said as "choosy moms, "and dads", choose Jif."

Production

There are now six different kinds of Jif Peanut Butter: Creamy, Extra Crunchy, Simply Jif (low sodium and sugar), Reduced Fat, Reduced Fat Crunchy, and Peanut Butter & Honey. Jif is also available in a sixpack of individual servings of Jif Peanut butter, sold under the name "Jif to Go." [cite web|title=Peanut Butter Products: Flavors and Varieties from Jif|publisher=Pillsbury Company|accessdate=2008-02-21|url=http://www.jif.com/products/default.asp]

All variants of Jif are produced at a facility in Lexington, Kentucky, which is the largest peanut butter production facility in the world. cite web | title=Fun Tidbits | publisher=The J.M. Smucker Co. | accessdate=2007-12-28 | url=http://www.jif.com/aboutjif/aj_tidbits.asp]

ee also

* Peanut butter and jelly sandwich (PB&J)
* Jif (lemon juice) sold in the United Kingdom and Ireland by Reckitt & Colman
* Cif cleaning products from Unilever, branded as "Jif" in Australasia and parts of Europe.

References

External links

* [http://www.jif.com/ Jif.com]