Yoplait

Yoplait
Yoplait Yogurt Company
Type Private/ subsidiary of General Mills
Industry Processed Dairy Goods
Founded 1965
Headquarters Boulogne-Billancourt, France
Products Dairy Products
Website yoplait.fr/index.php/en/49.htm

Yoplait is a brand of yogurt produced by a company owned by two French holdings, SODIAAL and PAI Partners.

Contents

History

In 1964, 100,000 French farmers merged their regional dairy cooperatives to sell nationally. In 1965, two co-ops, "Yola" and "Coplait", merged, becoming "Yoplait". Their logo is a six-petaled flower designed by Phlippe Morlighem,[1] each petal representing one of the six main cooperatives founders. According to the logo image above, the flower now only has five petals.

On May 18, 2011, General Mills announced it had agreed to purchase a controlling interest in Yoplait SAS.[2] The announcement of the completion of the acquistion was made on 1 July 2011. [3]

World franchises

Yoplait yogurt produced in Israel

In the United States, General Mills is the franchisee of Yoplait pre-stirred yogurt. Products are available in a variety of fruit-based flavors that come in a nearly cylindrical container sealed with an aluminum foil top. The yogurt is described on its company’s homepage as "delicious blended creaminess." Another tagline used in an early 1990s TV ad campaign asked consumers, “Why dip a spoon into anything less?” Under the Yoplait label, General Mills also markets Trix Yogurt, based on the flavors of their breakfast cereal of the same name, and Go-Gurt, where various flavors are packaged in plastic tubes for spoonless eating; these brands are targeted to children. A pro-biotic line of yogurt which features ingredients to aid digestion and fitness is marketed under the brand name Yo-Plus.

In Canada, Ultima Foods markets pre-stirred Yoplait yogurt, Minigo, Tubes, Source, Creamy, Delicieux, Yop, Yoplait Basket, Yoptimal and Asana. In 1971, the Coopérative agricole de Granby, which went on to become the largest dairy cooperative in the country—Agropur—launched the Yoplait brand in Canada. In 1993, Agropur and Agrifoods (the two largest dairy cooperatives in Canada) combined their yogurt and fresh cheese marketing and manufacturing activities to form Ultima Foods, which presently oversees the Yoplait brand products, nationwide.

In the United Kingdom, Yoplait UK Ltd is now 100% owned by Yoplait France. In April 2009 the joint venture between Yoplait and Dairy Crest ended. Yoplait UK Ltd is based in Dairy Crest's head office, Claygate House in Esher, Surrey United Kingdom. Tubed yogurts are called Frubes (portmanteau of fruit and tube) in the UK.

The franchise in Norway is held by Fjordland.

In Ireland, Glanbia controls the Yoplait franchise. The name Glanbia is a portmanteau of the Irish words for clean (glan) and food (bia).

In Mexico, the Yoplait brand is managed by Sigma Alimentos, and in Chile by Quillayes.

In Portugal, Yoplait is run under Gelgurte.

In the Republic of Korea, the Yoplait brand is managed and manufactured by Binggrae.[4]

Yoplait in Israel is managed by Tnuva, Israel's largest dairy,[5] and products are kosher. The company's drinkable yogurt comes in an innovative 100g shot-style bottle with a center opening for easy gripping.[6] Yoplait brand flavored yogurts account for 42–52% of the Israeli market.[7] Tnuva and Yoplait entered into a partnership to set up production facilities in Romania in 2007.[5] In 2009, Tnuva introduced a 500-gram family-size yogurt called Yoplait YYY that comes in resealable containers.[8]

Community involvement

In the U.S., Yoplait participates in an annual program called “Save Lids to Save Lives” to raise money for breast cancer research. Yoplait donates ten cents per pink foil lid that is mailed to the company. This money is donated to the Susan G. Komen Breast Cancer Foundation. Yoplait has been the primary sponsor of Race for the Cure, a marathon held to raise additional research money, since 2001. The American franchise of Yoplait added a rim on the bottom of the yogurt containers to keep animals such as skunks from accidentally getting their heads caught. A label was added to the container stating: “Protect Wildlife: Crush Cup Before Disposal.”[9]

See also

Portal icon France portal
Portal icon Companies portal
Portal icon Food portal
  • Danone

References

External links


Wikimedia Foundation. 2010.

Игры ⚽ Нужна курсовая?

Look at other dictionaries:

  • Yoplait — Logo de Yoplait Création 1964 Dates clés 1965 : création de la marque Yoplait ; 1990 : intégration de Yoplait dans la Sodi …   Wikipédia en Français

  • Yoplait Pro — Infobox compétition sportive Yoplait Pro Sport Surf Organisateur(s) Association des surfeurs professionnels Édition 1re sous ce nom Catégorie …   Wikipédia en Français

  • Go-Gurt — is an American brand of yogurt marketed to children.[1] It is squeezed out of a tube directly into the mouth, instead of being eaten with a spoon. It was introduced by General Mills licensed Yoplait in 1999. Contents 1 Background 2 Sub brands …   Wikipedia

  • UCD Marian — U.C.D. (University College Dublin) Marian is an Irish basketball club with teams in the Irish Superleague [ [http://www.basketballireland.ie/superleague/mens/profile.jsp?id=MTA1 :: Basketball Ireland: Superleague :: ] ] and Divisions 1 4. History …   Wikipedia

  • Yop — Yop, created and marketed by Yoplait, is a yoghurt drink that is available in supermarkets, and some stores, across the United Kingdom, Ireland, France, Switzerland and Canada. Making Yop Yop is made from milk which is heated at 90°C in order to… …   Wikipedia

  • Sigma Alimentos — Infobox Company company name = Sigma Alimentos SA de CV. company company type = Private company slogan = foundation = 1980 location city = Monterrey location country = Mexico location = key people = Dionisio Garza Medina (Chairman), Mario Paez… …   Wikipedia

  • Aliments Ultima — est l un des plus importants producteurs de yogourts et de produits laitiers frais au Canada. Elle est une coentreprise formée des deux plus grandes coopératives laitières au Canada, soit Agropur, basée au Québec, et Agrifoods, basée en Alberta.… …   Wikipédia en Français

  • Dairy Crest — Group plc Type Public (LSE: DCG) Industry D …   Wikipedia

  • National Foods — Not to be confused with the Pakistani company National Foods Limited National Foods Type Subsidiary Industry Food Beverage …   Wikipedia

  • SODIAAL — Logo de Sodiaal Création 1990 Dates clés 2007 : fusion des sept coopératives fondatrices dans Sodiaal Union …   Wikipédia en Français

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”