Sigma Alimentos

Infobox_Company
company_name = Sigma Alimentos SA de CV.
company_
company_type = Private
company_slogan =
foundation = 1980
location_city = Monterrey
location_country = Mexico
location =
key_people = Dionisio Garza Medina (Chairman), Mario Paez (CEO)
num_employees = 27,000
industry = Refrigerated and Frozen Food
products = Ham, Cheese, Yogurt, Prepared Meals
revenue = $2.1 Billion USD
net_income =
homepage = [http://www.sigma-alimentos.com]

Sigma Alimentos is a Mexico´s largest producer and distributor of refrigerated and frozen food.

Sigma's main activities include the production, distribution and sale of processed meat, cheese, yogurt and prepared meals. In Mexico, Sigma products can be found in all major supermarkets as well as “mom and pop” outlets under such highly visible brand names as Fud, San Rafael, Chalet, Nochebuena, Chen, La Villita, El Cazo Mexicano, Solé, among many others. The company is also the exclusive franchisee in Mexico of Yoplait yogurts, and it has exclusive rights to distribute Oscar Mayer products in Mexico.

Sigma creates its fare in 30 food producing plants, which include 13 for processed meats, 13 more for dairy products, three for prepared meals and one for beverages. Products are channeled through more than 100 distribution centers. All food production facilities are certified by , TIF (for Mexico), some by the USDA (for the United States), and the European Union. Moreover, Sigma utilizes HACCP (Hazard Analysis Critical Point), a globally recognized process control system designed to identify “critical” points in the production process and reduce safety hazard incidents. Also, all plants have their own water treatment facilities to provide a safer and cleaner environment.

Along with a dominant market presence and strong brand recognition, Sigma benefits by owning Mexico’s largest refrigerated distribution network.

The company is expanding its reach, by responding to new consumer needs, modifying its product line and developing nutritional innovations when and however appropriate. As far as cold cuts, this translates into a stronger focus on poultry meats such as turkey hams and sausages. In the dairy products segment, it has led to new products such as probiotic yogurt, soy-protein juices and milk. The emerging health-conscious market climate, innovation and product modification goes beyond simply fortifying existing product with added vitamins.

Sigma has opened distribution in the USA, and has the headquarters of Sigma Foods in Houston, Texas. A new meat processing plant has been built at 701 E. Goodhope Rd. in [http://www.seminoleoklahoma.com Seminole, Oklahoma] and ribbon cutting ceremonies will mark it's official May 9, 2008 opening.

Its products are also available in the Caribbean, Central America, and the US. Sigma operates from locations in Dominican Republic, Costa Rica, Guatemala, El Salvador, and Mexico.

Sigma is part of Mexican conglomete ALFA.

Brands

FUD, "El gran sabor para devorar", with a tradition spanning more than 45 years. It is widely available and includes an assortment of products for every occasion. FUD is a synonym of flavor, trust and quality.

San Rafael, a prestigious brand of fine processed meats. It includes both traditional products such as hams, hotdogs, bacons, etc., and specialty items such as prosciutto, salami and Spanish chorizo.
http://www.sanrafaeldeli.com

Tangamanga, "El arte del buen comer", offers the broadest variety of specialty processed meats. Tangamanga’s quality ingredients position it at the very top of the Sigma Alimentos product range, being a perfect match for fine wines and cheeses.
http://www.tangamanga.com

Oscar Mayer´s international quality is present in Mexico since 1993. The Oscarmobile, a unique weinermobile, roams the streets eliciting smiles from the children. "Oscar Mayer, is the name of my sandwich and hot-dog".
http://www.oscarmayer.com.mx

Yoplait (franchise), "La flor de la vida" The flavors in Yoplait Frutas and Cereales Yoplait are a true reflection of the varieties in Mexican farming (strawberry, peach, mango, apple, tropical and red fruits) through the blending of friuts and cereals.
http://www.yoplait.com

Chen, "El yoghurt es Chen"…Chen has a 40-year tradition, always at the table, complementing dishes or enjoyed by itself.
http://www.chen.com.mx

Chalet is the first choice of cheese experts. Chalet’s original cheese-types: Gouda, Manchego and processed with Jalapeño or Manchego flavor, Panela and Oaxaca. Chalet’s line of delicious cheeses is enjoyed as appetizers or as complement of your daily meals.
http://www.chalet.com.mx

Noche Buena transforms all meals in unique moments. With an assortment of cheeses to satisfy the most demanding tastes. The Manchego cheese is the most important one for its genuine taste and excellent quality. Nochebuena “Auténticos expertos en queso desde 1941”.

La Villita offers an assortment of choices for the entire family: Asadero, Fresh, Oaxaca, Panela, Chihuahua, Manchego, Double Cream and processed cheese. It’s flavor and quality have taken La Villita to the U.S. market.
http://www.lavillita.com.mx

El Cazo Mexicano is one of the top brands in the market of ready-to-serve foods for an every day meal. Its success is the result of its expertise in genuine home-cooked Mexican recipes, enjoyed by the entire family. The different products of El Cazo Mexicano run from the most elaborated products, such as the Carnitas and Barbacoa, to other typical treats such as Taquitos and Tamales. "Hoy no cocines, haz Cazo!"

SOLÉ is Sigma Alimentos´ new line of healthy products, for those who have learned that balance and harmony are essential elements to feel good in body, mind and soul. "Toma conciencia, toma Solé... Porque la luz se enciende por dentro".
http://www.sole.com.mx

External links

http://www.sigma-alimentos.com/ Official Corporate Site
http://www.sigmafoodsusa.com/ US Website
http://www.sigma-alimentos.com.do/ Dominican Republic Website

References

http://www.usitoday.com/article_view.asp?ArticleID=1446
http://www.hoovers.com/sigma-alimentos/--ID__56566--/free-co-factsheet.xhtml