- Chex
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- This article is about the brand of cereal. For the Peterborough, Ontario TV station, see CHEX-TV. For its sister station in Oshawa, see CHEX-TV-2. For the credit reporting agency, see ChexSystems.
Chex is a brand of breakfast cereal, introduced in 1937 and currently manufactured by General Mills. It was originally owned by Ralston Purina, and the Chex name reflects the "checkerboard square" logo of Ralston Purina.[citation needed] The product line was part of the spinoff of the Ralston portion of Ralston Purina into Ralcorp in 1994. The product line was sold to General Mills in 1997. For many years, advertisements for the cereal featured the characters from Charles Schulz's Peanuts comic strip.
Its flavors include:
- Wheat Chex Cereal
- Corn Chex Cereal
- Rice Chex Cereal
- Oat Chex Cereal (discontinued)
- Raisin Bran Chex (discontinued)
- Double Chex (discontinued)
- Honey Graham Chex (discontinued)
- Strawberry Chex Cereal
- Multi-Bran Chex Cereal
- Honey Nut Chex Cereal
- Frosted Mini-Chex Cereal
- Chocolate Chex Cereal
- Chex Morning Party Mix
- Cinnamon Chex Cereal
- Sugar Chex Cereal (discontinued)
Chex is also known as the basis for a baked snack called Chex Mix. Chex Mix recipes were regularly featured on Chex cereal boxes, and later, commercially prepared Chex Mix snacks began to be sold in supermarkets. Chex can also be used to make a chocolate snack called Puppy Chow, also called Chex Muddy Buddies.
Video game
Chex was featured in a first person shooter video game entitled Chex Quest, in which the player takes on the role of a Chex Warrior clad in Chex Armor. The game is a modified version of DOOM's IWAD (graphics, sounds, levels, etc.) and executable.
See also
External links
Historical Figures: Cadwallader C. Washburn · Charles Alfred Pillsbury · John Crosby · James Ford Bell · William de la Barre Cereals Boo Berry · Cheerios · Chex · Cinnamon Toast Crunch · Cocoa Puffs · Cookie Crisp · Count Chocula · Franken Berry · Golden Grahams · Honey Nut Cheerios · Honey Nut Clusters · Kaboom · Kix · Lucky Charms · Oatmeal Crisp · Reese's Puffs · Total · Trix · WheatiesMeals Pillsbury Snacks Bugles · Chex Mix · Fruit by the Foot · Shark Bites · Fruit Gushers · Fruit Roll-Ups · Gardetto's · Nature ValleyDairy Baking Organic Cascadian Farm · Lärabar · Muir GlenOther Betty Crocker Kitchens · Box Tops for EducationKey Innovations DSV Alvin · Hazard Analysis and Critical Control Points · Project Strato-Lab · Skyhook balloon · Space foodAnnual revenueUS$14.8 billion (2009) · Employees 33,000 (2009) · Stock symbol NYSE: GIS · Website generalmills.com
Categories:- General Mills cereals
- Chex
- 1937 introductions
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