Coca-Cola Amatil

Coca-Cola Amatil Limited

Type	Public (ASX: CCL)
Industry	Beverage
Founded	1904
Headquarters	Sydney, New South Wales, Australia
Area served	Australia New Zealand Papua New Guinea Fiji Indonesia
Key people	David Gonski AC, Chairman Terry Davis, Group Managing Director Warwick White, Managing Director, Australia George Adams[disambiguation needed ], Managing Director, New Zealand & Fiji John Seward, Managing Director, Indonesia Peter Kelly, Regional Director, Asia Nigel Garrard, Managing Director, SPC Ardmona
Products	Coca-Cola, Diet Coke, Coca-Cola Zero, Fanta, Sprite, Sprite Zero, Lift, Mother, Kirks-brand varieties, Mount Franklin water, Powerade, Pump water, Nestea, SPC and Ardmona packaged fruit and vegetables, including deciduous fruit, baked beans, spaghetti, canned tomatoes and spreads
Services	Distributor of premium imported beers and spirits
Revenue	A$4,353.1 million (2006)
Operating income	A$580.5 million (2006)
Profit	A$518.14 million (2008)
Employees	18,000
Divisions	Australia, New Zealand & Fiji, Indonesia, Papua New Guinea, SPC Ardmona
Website	www.ccamatil.com

Coca-Cola Amatil (ASX: CCL) is an Australian company that bottles and distributes The Coca-Cola Company soft drinks and other beverages in several countries. It is the largest non-alcoholic beverage company in the Pacific Rim.

Coca-Cola Amatil has diversified and expanded in the past six years to include water, sports and energy drinks, fruit juices, coffee, ready-to-drink teas and packaged ready-to-eat fruit and vegetable products. In August 2006, Coca-Cola Amatil entered into a joint venture with brewer SABMiller to distribute their beer brands into Australia, and from April 2007 began selling and distributing the products of spirits distributor Maxxium (later renamed Beam Global Spirits & Wine).

Products

Kirks Lemonade, canned by Coca-Cola Amatil

Coca Cola Amatil distributes a number of sparkling, still and alcoholic beverages. These include

• Coca-Cola
• Diet Coke
• Coke Zero
• Sprite
• Sprite Zero
• Fanta
• Lift
• Lemon & Paeroa
• Deep Spring mineral waters
• Mother
• Appletiser
• Grapetiser
• Kirks soft drinks
• Mount Franklin bottled water
• Pump bottled water
• Vitamin Water
• Powerade
• Nestea
• Neverfail water coolers
• Goulburn Valley juices
• Fruit Box
• Grinder's Coffee
• SPC Ardmona

Countries served

It currently employs 16,100 people in five countries across the Asia-Pacific, and had after-tax profits of A$506 million in the 2010 calendar year on EBIT of $844million. Its share price consistently outperformed the ASX 200 market index over the past few years.

The company is the bottler of Coca-Cola products in Australia, as well as New Zealand, Fiji, Indonesia and Papua New Guinea. Coca-Cola Amatil acquired the Northern Territory bottling license in 2004.

Ownership

The Coca-Cola Company owns a minority interest in Coca-Cola Amatil, as it does with each of its primary bottlers in the Coca-Cola system, which it calls "anchor bottlers" around the world.

History

The company's Australian origins date back to 1904 as the tobacco company British Tobacco (Australia). Its first foray into soft drinks came in 1964 with the purchase of Coca-Cola Bottlers (Perth), and the company was listed on the Australian Stock Exchange in 1972.

Soft drinks and snack foods gradually became the primary focus of the company, which was renamed Amatil Limited in 1977. It began to expand bottling operations overseas in Europe, purchasing a Coca-Cola bottling plant in Austria in 1982 and expanding into Fiji and New Zealand in 1987. A majority stake was purchased by The Coca-Cola Company in 1989, although today its ownership is 30.4%.

The snack food operations were sold in 1992, and European operations were spun off into a new company, Coca-Cola Beverages, in 1998. Expansion into Asia continued, though Filipino bottling was eventually sold to San Miguel Brewery and parent The Coca-Cola Company.

Its most recent purchase activity has been the acquisition of fruit producer and packager SPC Ardmona Ltd. Until May 2007, the company also operated the online music store, Coke Tunes, out of New Zealand.

Coca-Cola Amatil's managing director is Terry Davis, and the board chairman is David Gonski.

CCA has facilities all over Australia, with key sites at Northmead (NSW), North sydney (NSW), Richlands (Qld), Moorabin (VIC), Thebarton (SA) and Kewdale (WA).

On 26 September 2007, CCA announced it was making a conditional takeover bid for 100% of Golden Circle,^[1] but it lost to the H. J. Heinz Company.

In 2008 the company released a series of so-called "myth-busting" advertisements in Australia featuring actress Kerry Armstrong. The ads attempted to discredit health concerns consumers had about Coca Cola, including that it "makes you fat" and "rots your teeth". The company was forced to withdraw the claims and publish corrections in newspapers after the Australian Competition and Consumer Commission ruled they misled consumers.^[2]

References

1. ^ AAP (2007-09-26). "Coca-Cola makes offer for Golden Circle". The Age. http://www.theage.com.au/news/Business/CocaCola-makes-offer-for-Golden-Circle/2007/09/26/1190486381249.html. Retrieved 2007-10-03. 
2. ^ Tadros, Edmund (2 April 2009). "The ACCC has found Coca-Cola misled in a 'myth busting' ad about the soft drink". News.com.au. http://www.news.com.au/coke-busted-over-myth-ad/story-0-1225697716794. Retrieved 22 March 2010. 

External links

• Coca-Cola Amatil
• Australian Coca-Cola product site
• Order Australian Coca-Cola products online
• Coca-Cola Amatil Indonesia